What You Need to Know: Economy Paper

We have a few options in our Economy Paper, varying in thicknesses and coatings. We assembled a few important points that are Need to Knows for our Economy Paper options. Here is a list of the available paper options:
Standard Uncoated 10pt
Standard Coated (10pt Matte)
Glossy Heavy Weight (UV Coated)
Standard Coated 14pt glossy
Standard Coated 14pt Matte
Standard Coated 20pt Matte: Thickest paper of the economy papers. The 2nd thickest paper of our entire stock

Economy Matte Silver

Standard Uncoated: The original paper stock
There is no coating on this particular option meaning the paper has a natural look and feel. It is a bright, crisp white and in this particular paper option, fairly thin.

Economy Red

What is our Standard Coating?
Our Standard Coating smooths out the the paper, removing any roughness from it. Depending on your personal preference of soft, it can be considered as a soft feeling paper. Due to the coating, the paper will not have a natural appearance or feel. It will look and feel much smoother and a little soft. The paper itself is matte with a crisp white coloring.

Economy Embossing

Standard Coating does NOT affect Finishing Options
Despite the Standard Coating, a majority of the finishing options are possible on these papers: Foiling, Embossing, Laser Cutting, and Hole Punching. Neither hole punching or embossing will crack the coating at any time. Laser cutting will not destroy the coating with it’s heat.

Economy Laser Cutting

Standard Coated 14pt Glossy & Glossy Heavy Weight
Standard Coated 14pt Glossy gives the brightest shine and richest printed color compared to the the other Economy Papers. It has two coatings; the first being our Standard Coating for a smooth touch, and the second coating for extra shine. Since the original paper for Standard Coated 14pt Glossy is a crisp white, the colors tend to show more.

Glossy Heavy Weight has the one layer of UV coating. It is quite reflective and does shine, but not as much as Standard Coated 14pt Glossy. The final color printing is saturated, especially when compared to matte papers. Apart from the shine, the actual paper itself is an off white cream based paper.

Economy Pink Foiling
Standard Coated 14pt Matte can do Spot UV
One of our most popular combinations is to have a matte paper with a select design area done in a shiny coating, revealing the printed design underneath. Standard Coated 14pt Matte paper with Spot UV provides one of the best final results for that type of design. Spot UV lies flat so it is visible to the eye but not possible to feel. Spot UV can be done on both sides of Standard Coated 14pt Matte.
View Spot UV here

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Pantone Color of the Year 2018: A Few Points

Pantone Color of the Year 2018: Ultra Violet
Conveying originality and ingenuity the magical ultra violet is a distinctive and complex purple shade that fascinates and intrigues.

Ultra Violet Opaque White Plastic

Opaque White Plastic

1. CMYK Ultra Violet can be different than Pantone Ultra Violet
Pantone is exact, no matter on what type of material that is printed on.
CMYK printing creates a color based off 4 color groups; cyan (also known as blue), magenta (also known as red), yellow, and black. As you can imagine, combining 4 different colors gives a range of shades of the same color.

Ultra Violet Matte Gold Paper

Heavy Nouveau with Blind Press Embossing and Matte Gold Foil

2. Ultra Violet varies most when printed on plastic

Ultra Violet Clear Plastic



Ultra Violet can look quite different depending on the type of plastic it is printed on.
Clear Plastic (No White Ink): As a true clear plastic card, even the ink is transparent. This means Ultra Violet will appear transparent with a darker tint.
Opaque White Plastic: Ultra Violet will appear to be lighter shade because the original stock is a translucent white plastic card.
White Plastic: Of the different plastics, the most representative version of Ultra Violet because the original plastic stock it mimics the look of white paper.

3. Glossy options can alter the look of Ultra Violet

Ultra Violet Spot UV

Standard Coated 14pt Matte with Spot UV
Spot UV: A transparent, but flat lamination that can be custom applied to any portion of your design. Since it is glossy, it will darken the coloring of the design area it is applied to.
Watch the Spot UV shine here
Raised Ink: A transparent and raised lamination that can be applied to any portion of your design. As it goes through a heating process to create the raised effect, it can only be applied on a single side.
Standard Coated 14pt Glossy: A paper covered in a glossy laminate causing all printed ink to appear richer and more saturated than matte papers.

4. The five best Foiling colors to pair with Ultra Violet
Matte Gold
Matte Silver
Bronze
Hologram
Glossy Silver

5. Five Colors that pair beautifully with Ultra Violet

Ultra Violet with Accent Colors

Golden yellow- The boldest combination of colors, there needs to be a balance between both.
Soft pink-  A feminine pairing which subtly stands out from the Ultra Violet without distracting from the rich purple.
Light gray- The most professional combination, light gray is a neutral that will complement the bold Ultra Violet.
Bright Orange- The most modern color pairing due to the brightness of the orange.
Plant Green- The freshest color choice, it will be crisp

6. What to do if Ultra Violet is a little too bold for you

Ultra Violet Raised Ink

Aquarelle with Raised Ink
Incorporate the color into small parts of your design, like in your text. It will allow you to show you are up to date with the latest trends without the color becoming the main focus of the card.

Design of the Month: January 2018

  1. Name: Catie Cleveland
  2. Company Name: Catie’s Photography
  3. Website: www.catiephotography.com
  4. Business Contact Email: catie@catiesphotography.com

    DOM Jan 2018 5
     

  5. Please give us a brief history of your business and some of the services you provide:
    I am a wedding, portrait and commercial photographer located in the greater Seattle area. I started Catie’s Photography over 10 years ago.
  6. What was the goal of your design:
    To create a simple, yet eloquent business card.
  7. What made you choose Heavy Nouveau for your paper?
    I wanted a heavier paper stock that still had an artistic feel. Heavy Nouveau was a perfect match.

    DOM Jan 2018 7

  8. Your design is of a large flower. How did you come up with that idea?
    Aside from being my favorite flower! I believe Hydrangeas are a good representation of the feel of my work: soft, sweet and pretty. 
  9. The Raised Ink subtly stands out from the design of the card. How did you end up finalizing the color choices?
    This is the highlight of the card and your print offerings; I love the feel of the raised ink on the flower and my logo. It feels great to touch! I use this shade of color in all my marketing.

    DOM Jan 2018 3

  10. What made you choose MorningPrint?
    I wish I could remember! It was likely a referral from a professional photography source.
  11. How was your experience with MorningPrint? Would you recommend us to others?
    Yes, I have been using your service for my business cards for years and highly recommend based on your superior quality of paper & print.
    Thank you!
    Catie

Postcards: Marketing and Invitations

MorningPrint’s postcards fulfill many purposes, depending on the final design. Postcards are used for both business necessities and personal reasons. These postcards come in a range of paper options, including matte, metallic, glossy, texture, thick and thin papers. Depending on the chosen paper, different finishing options are available, such as: embossing, raised ink, foiling, and spot uv. When asked, we can do a folding service for those who want to created a folded postcard. Another special option we can address is that a postcard can be made into a bigger size, however the client will need to be flexible on the type of paper that is used and on the sizing.

Postcard Blue

Our postcards come in two sizes, 4×6 and 5×7 cards for the following papers:
Standard Coated 14pt/matte
Standard Coated 14pt/glossy
Standard Coated 20 pt/matte
Aquarelle
Nouveau
Heavy Nouveau
Linen
Heavy Linen
Scotland
Heavy Silky Matte
Star Dream
Heavy Star Dream
Vintage Kraft
Opaque White Plastic

Postcard Fashion
Small Business/Company Uses:
The most primary use for our postcards in regards to businesses, is for marketing material. Marketing material can range from anything such as announcements to professional holiday cards. For those businesses which deliver, these postcards are an excellent choice as a Thank You card inside the package. Those in the fashion industry use these postcards to have images of their clothing or styles. Artists use the postcards as an actual postcard with images of their artwork on it. Those in the food industry use images of food on their postcards. These cards are also a good option for corporations who use postcards for sending professional holiday cards and reminders to their clients. Online companies use these postcards to provide extra information for a purchased product.

Postcard Thank You

Personal Uses:
These postcards are also appropriate for personal uses. Some examples include invitations (ranging from wedding invitations to party invitations), thank you cards and holiday cards. In our experience, 4×6 tend to be more popular for RSVP cards and some menu cards. 5×7 postcards tend to be used for either invitations or menu cards or holiday cards.

Postcard Wedding

Design of the Month: December 2017

  1. Name: Core-Rx Communications
  2. Website: core-rx.com/
  3. Business Contact Email: esweeney@core-rx.com
  4. Please give us a brief history of your business and some of the services you provide.
    Core-Rx Communications is a healthcare communications agency specializing ijn strategy, advertising, education and events. Core-rx thrives on a collaborative alliance with clients.Design of the Month December
  5. What was your goal for your design?
    This particular client came to us seeking a new, fresh identity for a newly founded company. Bright colors, modern type and an overarching clean aesthetic enabled ELEO to flourish into a dynamic brand.
  6. You have paint in varying shades, spread across the background of the card. What made you choose that design element?
    The splash of color you see across the business card design mimics the mission of ELEO- bringing color and vibrancy back into the lives of women moving through divorce and beyond. These custom watercolors mirror the personal, tailored services that the brand provides.December Design of the Month Red Back
  7. The design incorporates a circle with the word ‘ELEO’ written inside done in Black Foil. Why choose Black Foiling for this logo?
    In addition to the watercolor, we wanted to give a special attention to the logo itself. By adding a black foil detail, we were able to highlight the logo in a very sophisticated and subtle way. Unexpected finishes can really elevate simple, clean designs.
  8. What made you choose the Standard Coated 20pt Matte paper?
    The 20pt Matte paper stood out to us because it was soft and welcoming with a very sturdy, stable underlying structure. That spoke to the essence of the brand.December Design of the Month Grass
  9. What made you choose MorningPrint?
    MorningPrint offers wonderful print options at affordable prices and quick turnaround times.
  10. How was your experience with MorningPrint? Would you recommend us to others?
    Our experience and our client’s experience with MorningPrint was wonderful. When we were debating between paper choices, they were kind enough to offer sending 2 sets of samples right away. We would definitely order again!

MorningPrint Products and Services

As a truly customizable printing company, MorningPrint offers a wide range of services and products. We understand it can be difficult to know which product works best for your design. In this article we offer a quick generalized overview of our various products to help guide you to whichever product works best for your design.

Paper Business Cards
Our paper business cards have the most choices of all the papers. Ranging in more than just thickness, we offer textured paper, metallic paper, matte paper and even black paper. We encourage everyone to read about our products before creating your design to choose the best paper for your design. For additional special effect we can add foiling, embossing, raised ink (also known as thermographic printing). Please check
the specific paper to know which finishing options are available.

Embossing
Texture Papers range in thickness and amount and type of texture. Tant is the thinnest and most textured paper, while Heavy Aquarelle is the thickest paper with a watercolor texture. Read What You Need to Know: Texture Paper to learn more about Tant, Heavy Aquarelle and every textured paper in between.
Metallic Paper such as Heavy Star Dream and Keaykolour Metallic range not just in thickness and the type of shine each paper features. Keaykolour Metallic has two different colors to take into account, the off white paper and then the brilliant frosty
shine. To learn about each metallic paper, read What You Need to Know: Metallic Papers.
Matte Papers include the Nouveau and Heavy Nouveau: The Blank Slate and Sumo Nouveau: The Thickest Paper. The Nouveau family is all made with a creamy and luxorious white true matte paper. These papers are thought of as elegant and are universally liked.

October DOM
Black Paper is the richest black a design can achieve because it is naturally black. This type of paper only does foiling, no ink printing. To learn more about this specific type of black paper, read Black Paper: The Deepest Black.
Plastic Business Cards
Our plastic business cards are all made of PET plastic, which is an environmentally friendly material. As such, they are quite thin, and flexible. This thinness does not mean these plastics are flimsy. All our plastic business cards are waterproof and durable.

clear plastic
Clear Plastic is like looking through a glass, and every part of your design that has white ink will be clear. We recommend avoiding soft colors and thin fonts as this could create an issue with legibility. We do offer a clear plastic which can print white ink, it is called Clear+White Plastic. To learn more about these two plastics, read Clear Plastic Business Cards.
Opaque White Plastic has a thin layer of white ink to the entire card which is ideal for those with many small, white details. Meanwhile the Frosty Plastic is slightly thicker than the other plastic cards, and can only do foiling, no ink printing.

Silver Pearl
Silver Plastic Family includes several types of metallic plastic cards. The solid silver plastic card is as reflective as a mirror while other silver plastic cards have sparkling glitter throughout the cards. Read our What You Need to Know: Silver Plastics to learn more. The Gold Plastic Family involves solid gold as well as gold plastic cards with sparkling glitter, both solid and transparent. Read What You Need to Know: the Gold Plastic Family for more details.

Die Cuts

Die Cut Tag
Die Cuts are the most customizable form of printing. We offer templates for over 50 shapes. Some of our standard shapes include circles, ovals, houses, and dog bones. However, if the client wishes to create their own custom shape, we can do this as well. These shapes are automatically printed on the Standard Coated 14pt Matte, but you can choose any type of paper you like for our Die Cuts. Doing so, will alter the price, but it is possible. If a paper that is compatible with Raised Ink is chosen, we are able to add this finishing option to your order as well. Finishing options offered with the Standard Coated 14pt Matte include foiling, embossing and spot uv. If you wish to learn more about our Die Cuts, please read Die Cuts: The Most Customizable Cards.

Stickers

blue border sticker
Stickers come in several types of options, such as Uncoated, Coated, Silver, and Durable. These types of stickers come with individual characteristics. For example, Coated Stickers had a bright shine and some slight durability against any type of wear and tear. Uncoated stickers are made with matte paper, meaning no shine. We also offer a Strong Adhesive Sticker which includes an extra strong glue. These same types of stickers can be used in our standard, as well as custom shapes. All stickers are able to offer foiling. MorningPrint also offers metal stickers, in both gold and silver. A highly customizable sticker, pricing must be done through our printing team. Read our article, Stickers to learn more about all of these options.

Postcards

wedding invitation blue and silver
Made from the some of the same papers as our paper business cards and come in two sizes, 4×6 and 5×7. A folding line is possible on these postcards. Also, custom sizing can be possible, but you must speak with our printing team to check the possibility of your design as well as for a quote. Other finishing options such as foiling, embossing and raised ink are also possible depending on the chosen paper. Postcards can be used as invitations, holiday cards, and business supplies.

What You Need to Know: Gold Plastic Family

Our second metallic plastic family are our Gold Plastics. Like our Silver Plastic Family, our Gold Plastics are made of PET material. PET material is an environmentally friendly plastic. As such, our Gold Plastic Family is ultra thin, flexible, waterproof and difficult to break. They all share some similar qualities, which I have listed out below:

1. All our Gold Plastic Family have some sort of reflection or shimmer characteristic.
2. Due to the strong gold coloring, it is important to note that the final printing will be altered
3. The Gold Plastic Family has round corners.
4. The best color to use on all our Gold Plastics is black, because this metallic plastic family has a rich coloring.

Gold Plastic

Gold Plastic is a solid metallic gold plastic and is highly reflective with a rich gold coloring. It is unable to print white ink, meaning that any aspect of your design which incorporates white will show the metallic gold of the plastic card. The designs which work well with this plastic card are large and simple. The type of styles which go best with the characteristics of this card are geometric and art deco. Such simplistic and angular designs allow the boldness of the card stand out without being overwhelmed. Although black is the best coloring for this type of plastic stock, it would do well to keep in mind that bright greens and reds print well against the gold coloring of this card.

Gold Plus Plastic-white

Gold Plus Plastic is the most customizable silver plastic we offer. This card is made up exactly like the Gold Plastic, the only difference being it has a white rectangle allowing it to print white ink. Due to the strong coloring of the Gold Plus Plastic, the white rectangle is not a bright, crisp white. It is actually an off-white with a pinkish undertone.

Gold Plus Plastic-black

Although it automatically comes as a plastic card with a white rectangle and gold border, the white ink is highly customizable. The white ink can be isolated to certain areas of your design, revealing the gold plastic on the rest of your card. Unless one is skilled at Photoshop or Illustrator, we would recommend contracting a designer to create a custom white ink design for you for our Gold Plus Plastic cards.

Gold Pearl Plastic

Gold Pearl Plastic is smooth to the touch, but covered in glitter. A slightly brighter gold compared to the other gold plastics it still darkens the shade of any color printed on it. Due to the blend of the sparkle and gold coloring, black ink against the Gold Pearl Plastic is enough to stand out without looking busy. No white ink is possible on this plastic, meaning that the glittery gold will be revealed in place of any white aspect of your design.

Sheer Gold Pearl Plastic

Sheer Gold Pearl Plastic is a transparent card with a bright gold coloring and shimmer. The amount of its transparency alters greatly depending under which light you hold it under. Under some lighting it is as transparent as its counterpart in the silver plastic family. In other lighting situations this plastic stock looks almost solid due to the strong coloring and bold shimmer. It still shows objects directly in front of it with great clarity. We recommend avoiding thin, and light colored designs because they will not be visible against this color. This plastic does not print any white ink, any part of your design with white ink will reveal the gold color stock.
Click here to watch a video of the transparency of our Sheer Gold Pearl Plastic.

Design of the Month: November 2017

1.Name (Designer: Georgina Bromley) (Commissioner: Wine maker Nina Stocker)
2. Company Name: Georgina Bromley for Brave Goose Winery
3. Website: http://www.justjoey.com.au, instigram : georginaillustration
4. Business Contact Email: georgie@justjoey.com.au

Design of the Month November

5. Please give us a brief history of your business and some of the services you provide.
I am a Designer and Illustrator from Australia designing everything from business cards to handbags.

6. What was the goal for your design?
To create an elegant wine logo / label / business card for a boutique winery called “Brave Goose” in central Victoria Australia

Design of the Month November 3

7. Your logo is a flying goose in a gray coloring with touches of Silver Glossy Foiling. How did you decide where the foiling should be applied?
The foiling is applied to the custom hand illustration to highlight the feathers on the goose and visually communicate that this wine is a premium quality product.

8. What type of font did you use in the ‘Brave Goose Vineyard’?
The font is Castellar Regular. I added extra kerning.

Design of the Month November 2

9. What made you choose the Heavy Aquarelle paper?
The Heavy Aqurelle is a high quality paper with a heavy GSM this also communicates the quality of the wine as being a premium product.

10. What made you choose MorningPrint?
I have used morning print before and the quality is high and delivered in a timely manner.

11. How was your experience with MorningPrint? Would you recommend us to others?
Very good. It is good to be able to communicate with the production team over email.

Creating a Professional Holiday Card

Glossy Gold Foiling Holiday Card

Designing the right holiday card for your business can be tricky. You want your cards to be festive without losing the professionalism of your work. Elements of a professional holiday card will keep your company culture in mind and has a warm holiday message for everyone; whether it is your colleagues, employees or customers. Some holiday messages to consider are: Season’s Greetings, Happy Holidays, Warmest Wishes, and Holiday Greetings. If possible try to represent your business with your design. For example, a baker can have a design involving a tray of holiday treats and a caterer can feature a warm holiday meal.

Fun Holiday Card

4×6 Postcard in Standard Coated 14pt Matte

It would be advisable to also have a festive, neutral and professional design for your corporate holiday cards. We, at MorningPrint, noticed that reserved designs are most commonly used in creating professional holiday cards. That is not entirely necessary. With the use of warm colors and a familiar setting, a holiday card can be professional with a warm and even intimate design.
For example:
A cup of hot chocolate near a warm fireplace
A tray of holiday cookies
Mittens, scarves and gloves
A cartoon of pets in scarves

If these types of images do not fit in with your business, perhaps a more general winter design can suit your needs.
For example:
Sleigh bells with ribbons
Starry night sky over a forest in winter
Snowman
Snow falling

Heavy Star Dream Holiday Card

5×7 Heavy Star Dream

If this does not properly represent your business, then consider a geometric design. For example:
Geometric designs are always professional.
Pine needle with branches and leaves motif
A close up of a snowflake, showing many intricate details
Fireworks
In a fancy font, write “Happy Holidays” or “Happy New Year” in different languages.

Those interested in creating holiday cards for their business can use our postcard sizes, 4×6 and 5×7. Our postcards can be made with a fold in them so your holiday cards will need to be opened, like a gift from you.

 

Folded Holiday Card

Vertical Folded 5×7 Postcard Standard Coated 14pt Matte with Glossy Silver Foiling

Some special papers to choose from are:
Star Dream/Heavy Star Dream: Festive metallic papers with a gold dust shine. These papers have a warm and celebratory feeling. Raised ink will stand out against this sparkling paper.
Vintage Kraft: A naturally brown paper best suited for vintage or more casual designs. Foiling, especially red foiling really pops against this paper.

Vintage Kraft Holiday Card

5×7 Vintage Kraft Postcard with Red Foiling

Heavy Linen: The most professional paper, with the brightest white while being upscale and fresh. This paper tends to look extra special with foiling or raised ink.
Heavy Nouveau: Our most elegant paper in a creamy white. Embossing will add to the professionalism of your holiday cards.

Holiday Partyu Holiday Card

4×6 Standard Coated 14pt Matte with Glossy Gold Foiling

Heavy Silky Matte: An elegant paper with a silky touch that allows fingers to glide across the paper. For a holiday card, we recommend considering using foiling or embossing with this paper.
Aquarelle: A watercolor paper which displays warm colors and watercolor styles which look intimate. Looks beautiful with just ink.

Glossy Silver Foiling Holiday Card

5×7 Standard Coated 20pt Matte with Glossy Silver Foiling

Standard Coated papers: Silky feeling paper with a soft laminate shine. Involves our thickest postcard, at 20 pt and the 14pt Matte can use Spot UV for a visual shine.

We hope this article gave some guidance in how to create a professional yet festive holiday card.

Vintage Kraft Holiday Card 2

4×6 Vintage Kraft

Design & Style Advice: The Corporate Power Card

Widely used by professionals in financial and legal industries, the Corporate Power Card primarily projects an image of authority and power. Usually created with no-nonsense designs, the Corporate Power Card is serious and upscale. The design for this type of style is always focused on the information on the card. What differentiates one corporate card from another are the slight details such as fonts, paper choice, and the depth of the black ink.

Corporate Power Card 11

Corporate Power Card 5

Creating this look is quite simple. Clients tend to prefer using Heavy Linen as their paper of choice. Heavy Linen has the brightest white of all our papers with a subtle woven texture. The combined brightness, thickness and woven texture creates an upscale and confident backdrop for your business card design. If you wish to learn more about our Heavy Linen, please read Linen: The Most Professional Paper

Corporate Power Card 6
Heavy Nouveau and Sumo Nouveau are other popular paper choices among clients looking to achieve the Corporate Power Card. Heavy and Sumo Nouveau are the same types of matte, creamy white paper, with the only difference being their thickness. Sumo Nouveau is the thickest card we offer. It it so thick, it is impossible to bend. To learn more about Sumo Nouveau, please read What You Need to Know: Sumo Nouveau. Those who are interested in using Sumo Nouveau for their Corporate Power Card, will be interested in making part of the design focal point the thickness of the paper. Heavy Nouveau is half the thickness of Sumo Nouveau, but has the same natural elegance. Clients interested in Heavy Nouveau would want a natural elegance but not necessarily worried about thickness. For extra reading on Heavy Nouveau please read Nouveau and Heavy Nouveau: The Blank Slate.

Corporate Power Card 9

The fonts we see on the Corporate Power Card tend to focus on  Arial, Times New Roman and Verdana. The font is generally in all black coloring. While some keep their designs minimal with only ink printing on their font, others include a couple of design elements like  the strategic use of a single straight line to divide information, and Blind Press Embossing.

Corporate Power Card 1
Blind Press Embossing is that the indicated portion of a design is pressed into the paper on one end, creating a raised effect on one side of the paper and an indentation on the other. The ‘Blind’ portion of Blind Press Embossing means that the embossed design has no ink to it. Therefore the final embossing result is in the natural coloring of the paper. In the case of the Corporate Power Card, logos are generally embossed. The final design result create a serious yet noticeable effect.

Corporate Power Card 3
Some trends we are seeing with the Corporate Power Card include going outside of the traditional limits of this design requirement without losing focus of the main design goal of this style. To remind, the main goal of this card is to have an authoritative and powerful no-nonsense design which will stand out from other cards. All focus design focus should be on the information of the card. Heavy Silky Matte is a paper which more and more clients are working with for this style. It has the same matte and thickness as the Heavy Linen and Heavy Nouveau, however it also has a silky feel to it. This silkiness is not slippery, allowing the fingers to glide across the surface of the paper. To make a design stand out more, we might suggest to consider using the following fonts: Book Antiqua, Century Schoolbook, TrebuchetMS, American TypewriterMBT, Bank Gothic, Rockwell. They are still professional, but a little more stylish than the traditionally used fonts.

Corporate Power Card 10
Corporate Style Front
Here at MorningPrint, we are starting to see some Corporate Power Cards that are going slightly beyond the realms of an all black coloring to their design. We are starting to see authoritative designs with a primary coloring of black on important contact information, like the name, with elements of Gray and Blue on the less important information, like the company slogan. Some clients are even avoiding black all together, opting instead for a a deep navy blue. The final printing result is much less harsh and stark than an all black design. Surprisingly we have seen some designs incorporating one bold color to their Corporate Power Card, like orange. We noticed that this design twist is more successful when the single bold color is taken from the company logo. It makes the card stand out without using an special effects.

Corporate Power Card 4

Some other design elements we are starting to see is the use of a finishing option other than Blind Press Embossing. Some stay within the embossing realm, but use Ink Press Embossing, which means that the embossed area will also be printed in ink. It creates a slightly more bold effect than the Blind Press Embossing.

Corporate Power Card 2

Others are using foiling, specifically Black, and Matte Silver. Black Foiling could also be used in place of ink, because it will make your design readable, but with a subtle shine. Some designs are even incorporating the blend of embossing and foiling. We are also starting to see Raised Ink for the logos or on the contact information. While it is the least used finishing option, it is starting to gain popularity. We have one Corporate Power Card which used Raised Ink and Foiling for their logo, because it was not overlapping.

Corporate Power Card 7