with Name: Sarah Williams
Company Name: Sky Williams Photography
Q : Briefly tell us about your company, and its history. What kind of services you offer?
A: My business was officially established in 2016, but really, the history of my business is ultimately the history of my personal development. I’ve had a camera in my hands since I was in the single digits and have photographed everything I could. I’ve shot weddings, events, headshots, food, portraits, artwork, everything you can think of to broaden my skills and to find what style of photography makes my heart sing. While I developed my skills as a photographer, I simultaneously discovered my love for an active life lived outdoors. I’ve taken up backpacking, climbing, trail running and continue to explore every outdoor activity possible. Somewhere in all of that I have narrowed my path of work into two categories. The first is brand building. I create content for businesses, start-ups, and individuals who are looking to visually represent what they do. This work is typically used for social media and community outreach. The second is simply, storytelling. I create series of work that tell the stories of people, products, and ideas. I focus on outdoor activities, exploring, and adventure.
- Instagram: @sarahskyann
Q : Your design inspires us, what inspires you?
A: I am inspired by passionate people who trade comfort and routine for discomfort and discovery. I am inspired by generosity, authenticity, and kindness. I am inspired by the earth’s wilderness and magic.
Q : We love your design, it is simple, bold, and playful while still being simple. How did you come up with this design / concept?
A: I worked with a friend named Sarah Rose Andrew (http://www.sarahroseandrew.com) who is an incredible freelance graphic designer to help bring the vision of my brand to life. We worked on this design for a couple months with many revisions and additions. It came together quite naturally. She suggested taking a hand-drawn, outdoorsy approach and I completely agreed. The mountains were not initially a part of the design. We played around with making the letters of my last name into mountains because the line work suggested a landscape, and it just made sense to incorporate my favorite natural feature into the design, completing the landscape theme.
Being a photographer, using an image on the card would have made sense, but I wanted a more general and timeless feel. I wanted a design that represented more of who I am as a person, than a single image would suggest. My work varies, but my personality doesn’t. I wanted a design that would work for the next few years as my business develops.
- Business cards by MorningPrint
Q: You embossed a design that looks like wood grains. What made you go this route as oppose to printing a wood grain instead?
A: I always like there to be a little something extra, a little added depth if you will. So I knew I wanted to utilize the embossing option. It adds to the design without taking away from the simplicity. It is actually the contour lines of a topographic map representing the west side approach to the summit of Mt. Whitney (the highest summit in the contiguous U.S). It’s a special place to me as it was the grounds for much of my personal development as a human, and as a photographer. I absolutely loved the idea of incorporating that extra piece of me, and my story, into my card.
Q: What made you choose a navy color for the background?
A: “Navy is a common representation of confidence and power as well as intelligence, stability, and professionalism. Blue, in all of its hues, shades and tints, is the most frequent color found in nature and being a travel and nature photographer, I wanted to have that association.” –Sarah Rose, designer
In working with Sarah, we explored a couple color options but I decided this shade of navy worked best for the design. It’s natural and comforting, and in my line of adventure photography, comfort is a rare commodity but is something I want my clients to feel. With me, they are taken care of.
Q : What made you choose the Sumo Nouveau? Have you considered any stocks or options for future orders?
A: “As for the stock choice, that was moreso informed by the design and production choices of the debossing technique utilized. However, I’m always drawn to thick, textured, heavy paper because it’s much more substantial and your logo and business cards are the face of your company. It’s the first thing people see and develop their 3 second impression on so it’s important to make it stand out and memorable. “ –Sarah Rose, designer
Q: How was your experience with Morning Print? Anything you’d like to see us add in the future?
A: I had a great experience with Morning Print. Prompt replies, excellent personalized customer service, and easy website navigation. I am very pleased with the fabrication of my cards. I will be recommending their services without a doubt.