Carly Wright & Kellie Schneider
Carly Wright : Twitter & Instagram- @carlyjwright
Kellie Schneider: Twitter-@schneiderkellie
Q: Could you please provide a brief history of your company and the type of services you offer?
We are freelance designers and frequent collaborators, doing anything from brand identity to packaging to web design and development.
Q: How would you describe your design style/aesthetic?
We try to stay away from a specific aesthetic, we want to create smart and thoughtful design directions for our clients.
Q: What was the main message you wanted to portray through this design?
Our client is an interior designer who is doing some really interesting & innovative projects with unconventional methods. We wanted to show her versatility and artful process in her businesss cards. To do this, we created a wide variety of colorful painted patterns that can be used interchangeably – each employee has a different pattern on their card that best reflects their own aesthetic.
Q: Briefly tell us about the process that you go through with your client to come up with a design concept.
We try to align with our clients right from the start, getting them involved in the concepting phase. We create a mood board that acts as our filter for all future design direction and work on developing concepts from there. We showed our client a few business card designs as one application of her new brand identity that we created
Q: Why did you pick Sumo Nouveau as opposed to a different stock?
The Sumo Nouveau is so luxurious! We did order samples to decide which stock to use, but we decided on the Sumo because of its thickness and weight. We wanted something that felt a little more special than your average business card. We also knew we wanted to use foil accents, and wanted a stock that would provide the most contrast.
Q: Who or what would you say were your influences for this design?
We were influenced by the type of interior design projects our client works on, and her unique/artful process.
Q: What made you choose our holographic foiling to outline the logo?
We love the versatility of the holographic foil – it simultaneously feels fun and high-fashion… it can be played up or down based on the pattern it is used with.
Q: Most companies tend to keep the same design of the business cards for all of their employees, what made you choose a different design for each person?
Our client works on a wide variety of interior design projects and we wanted her versatility to be reflected in the cards – that and her employees each have their own aesthetic and personality which we wanted to show too!
Q: How was your experience with Morning Print? Anything you’d like to see us add in the future?
Experience with Morning Print was great – we have never seen such high quality (especially with foils) for the price. Customer service was very responsive when talking through potential production issues with such thin foil accents and specific registration, which was very helpful. We would love to be able to order a printed proof before ordering the entire run (even if that means color only, no foil accents) to ensure the color is what we want.
Q: Any other thoughts/information you’d like people to know about you and your company? Check out kellieschneider.com and lulujuju.com!