Design of the Month for March is…

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

ImageName : Jessica Schott
Website : www.foxfoto.com.au
E-mail : jess@foxfoto.com.au
Designer : Bjorn Schott 
Company : Fox Design Corp.
Website : foxdesigncorp.com
E-mail : bjorn@foxdesigncorp.com

Order Details

1. Heavy Nouveau Raised Ink (single side) Glossy Silver Foil Rounded Corners
2. Standard Coated 14pt matte 5 x 7 postcard + Spot UV
3. Uncoated Sticker 90mm x 70mm
4. Uncoated Sticker 90mm x 150mm

4_1_Business card Back - Printing

4_1_Business card Back - Printing

Interview:

Q : Jessica, briefly tell us about your business and its history:

A : I have been running a photography business for a few years and recently moved to another state and so decided to rebrand my business to better suit the market

Q : How did you select your designer for this project?

A: Well he is my husband! LOL And he also had just started his own design business so I knew I would get a great design and also a good deal.

Q : Where did the fox theme come from?

A: Our family shield features a fox so the theme runs through into our businesses.

Q : What direction did you give your designer? How did you like the final outcome of the project?

A: I explained that I wanted something simple and yet elegant, something not over the top but that would grab your attention.

Q : Bjorn, please tell us a little about yourself as a designer, and the services you offer:

A: I have been working in partnership with a very talented young designer by the name of Sebastian Pizarro for a while whom is now the other member of Fox Design Corp. We offer services to various niche markets like wedding stationary, greeting cards, and personalized stationary for individuals, along with logo and website design or a whole identity for a company as we have done for Jessica.

Q : Your design inspires us, what inspires you?

A: I think that the things that I admire most are always the simplest and yet convey a strong message with very little, whether it is words or just a few lines. This is mostly because when you start with an idea it is very cluttered and it is taking the time to remove the clutter that leaves you with something poignant and interesting.

Q : This order used a variety of options for this project, Spot UVFoilingRaised inkRounded Corners. How did you decide on the options?

A: MorningPrint offers many different printing options that I have been wanting to try for quite some time, so when the client said that she was happy to try anything we recommended it was hard not to try all of them LOL. I think that foiling gives things a sense of class along with rounded corners and the cards won’t bend in the corners and maintain a more pristine look. The raised ink and spot UV also add a texture that give the cards a real premium and tactile feel that also shows off the pattern we designed in a subtle way.

Q : When working with your clients, how do you get to the bottom of the style / design / products you will offer them?

A: I think as a designer it is important to understand the clients business, and therefore how the design will help the business stand out and also how they will use their stationary, in order to offer them the best solution. For example if my client is a plumber we might try a simpler design to make them look more upmarket instead of a tacky graphic and slogan and I would steer them more to plastic cards due to their water resistance and ease of cleaning in case they get them dirty. I would not try and steer them to something that may be more premium but that would not be particularly functional or useful for the business.

Q : Any tips for our clients to consider when they are creating their business cards?

A: Given the amount of cards people receive all the time it is worthwhile putting some effort in making something memorable in both design and feel so that you have more chances of potential clients keeping your cards and not throwing them away.

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Special Offer from Fox Design Corp : We will offer a 10% discount to anyone that mentions MorningPrint.

 

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