Creating the right business card for your business is not a simple task. It is not just about creating a unique design, it has to be the right design which not only represents your business, but will also serve it’s purpose of carrying information. Here are some tips from MorningPrint of what to keep in mind when designing your business card.
Make Your Information the Star
Keep your information the focal point of your design by incorporating large fonts. Make sure the coloring is not too subtle, so that it stands out from the background. We also recommend using simple, crisp fonts over fancy or complicated ones. By keeping the text information the focal point of your card, you are ensuring that your information is successfully passed on through your business card. If you must use a smaller or thinner font, then we strongly recommend using stamped Foiling on your text to ensure legibility.
Research before you buy
Each printing company has their own requirements for submitting files for printing. However, most printing companies use CMYK ink. Therefore, your design should be set to CMYK color settings.
You should also keep in mind that commercial printers require a good quality printing file. That means the resolution of your design should be set to at least 300 dpi. A low quality printing file leads to bad prints jobs, like blurriness.
Try incorporating your branding into your card
Integrating your company’s brand into your business card is an easy way to promote your company’s message. You can do this by using the company colors or by using a certain font of your text. If you have the space, you can also incorporate small design elements that will accentuate your information. For example, the above card is for a beauty salon and they incorporate lips into their business card.
Have a reason to use special effects
Every so often we get a client who wants to use Foiling, Spot UV, and Embossing all on one side of their design. It seems to be a common misconception that the more special effects used makes your card more special. The opposite is actually true. Too many special effects can be distracting from the information of your business card.
Follow the example for the business card above, which is for a graphic designer. He has Black Paper, which only allows foiling for his information. Since his text is foiled, he used a smaller font. And he kept the main focus on his laser cut logo. It is simple and natural.
Rely on the material itself
If you stay patient and use your time researching the different products that we offer, you will able to pick up on which type of paper or plastic is best suited to your design.
For example the above card uses Heavy Nouveau paper with Bronze Foiling, Blind Press Embossing and a Hole Punch. But when you look at the card, you are still able to see the elegant, creamy white characteristics of the paper.