Design & Style Advice: Spring Trends

Design Elements

1. Large Fonts
Large simple typography dominates the designs of most business cards. We are seeing these large fonts mainly used in company names on business cards. While usually printed with ink, this design element can also be done in one of our finishing options, such as Foiling or Blind Press Embossing.

Spring Trends 2018 Large Font

From top to bottom: Heavy Nouveau, Standard Uncoated and Heavy Nouveau with Blind Press Embossing

2. Geometric Style
Geometric angles and designs are still going strong from last Fall. Geometric designs are not just restricted to patterns, they can also be done to create specific shapes and pictures. Geometric designs are usually clean and modern but can adapt to the branding of your business card. For the most part, geometric designs are done in Foiling to add an extra wow factor.

Spring Trends 2018 Geometric Designs

2×2 square with Hologram Foiling, Uncoated Sticker with Matte Gold Foiling and Die Cut Shape 8 with Glossy Silver Foiling

3. Mini Cards
Custom sized business cards are in style more than ever. From slim to square, businesses are looking to customize even their business card size. Although just about every size is possible, the most popular size is a square, 2×2. With just about every finishing option from raised ink to laser cutting available to them, these small cards live up to the phrase “big things in little packages”.

Spring Trends 2018 Custom Sizing

2×2 cards: Heavy Aquarelle with Raised Ink, Heavy Nouveau with Glossy Gold Foiling and Heavy Nouveau with Raised Ink

4. Leah Trib Productions
This design, which is well done by Leah Trib Productions is an excellent example of the latest design trend. The trend is created by focusing on the contact information. The design is geometric by including brackets to explain which type of information corresponds to what form of communication. In order to be executed properly, it needs several components to match such as: the company email, company website, and the social media account.

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A photo provided by a client on Clear Plastic (No White Ink)

Product Options

5. Foiling
Foiling in general is still the most popular finishing option for designers and clients. The latest trend show designs require foiling with an exact alignment. Designs with exact foiling locations are possible but need to be reviewed and approved by our printing team.
Designs are also utilizing foiling colors other than the neutral gold, silver and bronze more often. We are mainly seeing blue, green and red foiling colors come up in the newest designs, but pink is making appearances as well.

Spring Trends 2018 Foiling

Silky Matte with Green Foiling, Heavy Star Dream with Blue Foiling and Round Corners, Heavy Nouveau with Round Corners

6. Raised Ink
Raised ink, also known as thermography, is also quite popular and we can see it continue to be used in designs. Usually used in text and in logos, raised ink creates both a visual and tactile experience for whoever holds the business card. However, we are now seeing raised ink used to create subtle, and ingenious designs. The latest surprising use of Raised Ink was to create an intricate pattern across the side of the business card. Difficult to see, the intricate pattern of raised ink recreated the feel of texture on one side of the business card.

Spring Trends 2018 Raised Ink

Heavy Aquarelle with Bronze Foiling and Raised Ink

7. Thick cards
Thick business cards are in as high demand as ever. Rigid and stiff, thick business cards are synonymous with luxury and high end. At 32 pt, Sumo Nouveau is the thickest business card we offer. With such a thickness, it is possible to both see and feel the thick edge of these business cards. A creamy white matte paper, it does not have any shine or shimmer.

Spring Trends 2018 Thick Cards

Left to right: Sumo Nouveau with Debossing and Sumo Nouveau

8. Using different materials
Since late summer, the idea of using some material other than paper for business cards is growing in popularity. Our response to this trend are our plastic business cards. We offer a wide range from white, clear to hologram and metallic plastic business cards. All are made of PET plastic, which is an environmentally friendly material.

Spring Trends 2018 Clear Plastics

Clear+ White Plastics

9. Die Cutting
Now more than ever, business cards are meant to reflect your business’ branding and Die Cuts are the best way to achieve that level of customization. Although automatically done on Standard Coated 14pt Matte paper, it is possible to do a custom die cut on another type of paper. However the printing team will need to review and approve of the paper selection. We offer a range of Die Cut shapes to choose from, but can also do completely custom shapes and sizes. There is no set up fee for our Die Cuts.

Spring Trends 2018 Die Cuts

Die Cut Shape 007 with a Punch Hole, A custom Die Cut and Die Cut Shape 008

10. Spot UV
A flat lamination, Spot UV is glossy and transparent, allowing designated sections of design and color to show through. Due to it’s glossy nature, Spot UV will make the ink printed color appear more saturated (or darker). Another popular selection of many clients and designers, Spot UV is now used to create unique designs ranging from the more subtle (like the watch in the picture below) to the bold (like the hot pink card below).

 

 

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