Design of the Month: June 2018

Design of the Month June 2018 All 4

1. Name: Mandy Schmall

2. Company Name: agf creatives

3. Website: www.agfcreatives.com

4. Business Contact Email: mandy@agfcreatives.com

5. Please give us a brief history of your business and some of the services you provide.
agf creatives is a re-brand and rejuvenation of my past graphic design business. For the past 7 years I was in director in the retail creative environment and last year I happily stepped away to start my own businesses. agf creatives focuses on branding design and creative consulting, specializing in bringing brands to life starting with the roots, the brand/identity, including logo, business cards and brand guidelines to ensure a brand is consistent on all platforms. agf creative also offers brand strategy sessions and consulting on creative process work flow for companies.


Design fo the Month June 2018 Foil Close Up

6. A big trend we have been noticing this season is to have small business cards, for example 2×2 inch business card. The unique part of your business card, is while the whole card is our standard business card size, the main portion of the design is within a 2×2 space. This gives your card the practicality of the standard size business card and also the pop of a small business card. Can you talk to us more about that?
I maintained the standard business card size because although my work is rooted in design, myself and many of my clients/potential clients are industry leaders and appreciate the “standard card” size, for functionality and professionalism, especially on the consulting side. I like to convey to everyone that I meet that I am strong in designing, but I am very operational and professional in all my businesses. I am not the designer that takes a week to reply or asks a question already answered, I respond in 24-48 hours with articulate clear answers and next steps In whatever process we are in. The short answer is, I am a blend a creative and operational expertise and I designed a card I felt emulated that idea.

7. Since your design is within such a small space, you used smaller font. While we usually recommend larger font, smaller font is the topic of most of our design questions to customer service. Your font was executed so well, can you explain how you ensured legibility?
If I use small font, as I did, I ensure it is highly contrasted with the background. Black copy on white background or white copy on a deep colored background. I also take into consideration the font type, the cleaner the font (san serif/not a script) the easier it is to read in small point size. Kerning is an important element not to forget, I increase the spacing to ensure the small letters don’t jumble together when viewing from a distance.

Design of the Month June 2018 Front and Back

8. The Blind Press Embossing of your business cards came out looking exceptionally well with the raised effect on one side and the indented pattern on the back. We can feel that clients do not feel comfortable knowing how to incorporate the indent into their back design. They either avoid embossing or they ignore the effect the indent will have on their design. Do you have any advice for those wanting to do embossing?
I LOVE embossing, but yes, it’s dangerous because it flips your logo when viewed from the back. If your logo can be mirrored, like a “bd” then I would totally incorporate it embossed by designing that as a key element, and letting the print support the embossing area. I design the front and back of the business card at the same time next to each other on my screen and I try to get them to work together, vs. being separate designs and embossing supports that the best. When I have an embossed area on the front I show it in light gray on the back and use it as an element to design from.

9. What were the reasons behind your choice of Heavy Nouveau paper?
Honestly I wanted to try this paper. I just designed my husbands cards and used another paper which I really like, so it was more of a comparison call.

Design of the Month June 2018 Close Up

10. What made you choose Glossy Gold Foiling over our Matte Gold Foiling?
I like shine, so that was an easy call for me, it supports the personality element of, me, in my card.

11. What made you choose MorningPrint?
I have used you to print many cards and recommend you to everyone. My experience is always great and you are wonderful to work with. I appreciate the shipping speed and the exceptional results I get with each card.

12. How was your experience with MorningPrint? Would you recommend us to others?
See above 🙂

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