Design & Style Advice: Summer Trends

With a brand new season, comes new styles and trends we have been noticing here at MorningPrint. We cover everything from bold new colors to gradients in this article.

Bold Colors: Yellow-Orange-Red

With Summer just around the corner, MorningPrint is seeing an increase in bold colored business cards. Specifically in yellow, shades of orange and a rich red. The color with the most variation is orange.

Orange ranges from golden yellow-orange to the color of an orange peel to tangerine. Although it first began appearing back in February, Orange is looking to be the surprise break-out color of the season, because of it’s ability to be both eye catching and professional. It works when used in small touches throughout the card, or be the main color of a business cards.

Patterns

From the start of 2018, we have seen an increase in business cards featuring patterns in their designs. The pattern itself is usually the focus of the business card. The color palettes are selected based on what will make the pattern appear more obvious. For example, a bolder pattern may feature one to two colors. The colors will be selected to create enough contrast to emphasize the pattern. For example, the green and white vertically striped Linen card.

A softer pattern may involve more colors, but they will all be within the same color range, for example, the Heavy Nouveau with Round Corners.

Within the pattern trend is a growing popularity with vertical stripes. Bold and classic, vertical stripes are appearing more and more within business cards.
Retro Designs

Retro designs are a perfect fit for Summer because they are usually fun and reflects both soft and louder colors. At MorningPrint, we have noticed that a softer feeling design or a detailed design (such as the pink Silky Matte pictured above) tends to have a softer color palette. However, simpler designs tend to incorporate a bolder color palette.

We have also noticed that retro designs can also easily combine with another recent design trend, geometric shapes (such as in the top card of Standard Coated 14pt Matte pictured above) to create a retro look which also feels trendy.

Gradients and Depth

Last year, minimalist and flat 2-dimensional designs had a surge in popularity. Starting with Summer, we are seeing a return back to designs with depth. This depth can be achieved with shadow, or raised finishing options such as Raised Ink and Embossing. However, other times it can also be achieved through another design trend, a gradient.
Like in the business card pictured above, a gradient can be used to show depth or

Movement

Summer Styles and Trends Movement

The final design trend for Summer can best be described as a sense of movement. Many designs are now featuring elements or papers that seem to dance under a certain lighting.
The most used option is Hologram Foiling, Hologram Paper or Hologram Plastic. The movement of the rainbow coloring as the light hits the hologram tends to give the business card a sense of movement.

For reference click here to view a video featuring Momiji on Hologram Paper with Hologram Foiling

For a second reference, click here to view a video featuring the Hologram Foiling sprinkle

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