Premium Papers

A common misunderstanding for Premium Paper is that each option under this category is a thick business card. While we do offer a range of thicknesses for this category, they are labelled as premium because they are imported from Europe. MorningPrint imports these papers from a company named Gmund am Tegernsee located in Gmund, Germany. Each of the papers from Gmund have their own unique appearances and characteristics.

Premium Papers Heavy Nouveau

Heavy Nouveau with Raised Ink

For most papers, there is a thick and thin version available. Every time we refer to a paper with the adjective ‘heavy’, it refers to the fact that that specific paper is a thicker option.
For example:
Linen and Heavy Linen
Silky Matte and Heavy Silky Matte
Aquarelle and Heavy Aquarelle

Premium Papers Sumo Nouveau

Sumo Nouveau with Laser Cutting

Nouveau and Heavy Nouveau and Sumo Nouveau- The paper family with the most thicknesses to choose from. Nouveau is the thinnest paper and is the only paper to be able to do Braille. Heavy Nouveau is slightly thicker than the standard business card. Sumo Nouveau is the thickest paper we offer in the company.

Premium Papers Heavy Linen

Heavy Linen with Raised Ink

Premium Papers also offer a choice of the type of texture you wish your business card to have. The entire Nouveau family, are true matte papers with a creamy white coloring and the paper’s natural roughness. Linen and Heavy Linen is a combination of gridlock texture and the brightest shade of white. Scotland is one of the thinner texture paper options, with a sharp deep texture and a bright white.

Premium Papers Scotland

Scotland with Raised Ink

Aquarelle and its partner, Heavy Aquarelle are a creamy white with soft, watercolor texture. Finally, in contrast to all the other textured papers, Silky Matte and Heavy Silky Matte are a bright white with all it’s texture smoothed out. If you run your fingers along this paper, it has a silky completely smooth feel.

Premium Papers Aquarelle

Aquarelle with Bronze Foiling

Within our Premium Paper selection are also environmentally friendly options such as Aquarelle, Heavy Aquarelle, Vintage Kraft and Yupo. Vintage Kraft is made of recycled paper and is the color of cardboard. As it is made of recycled paper, it has a little bit a of hairy feel to it. Yupo is a synthetic paper and does not have a paper feel to it at all. It is cool to the touch and a bright white.

Premium Papers Vintage Kraft

Vintage Kraft with Glossy Silver Foiling

Yupo also happens to be the most durable premium paper we offer. As a synthetic paper, it is both water proof and tear proof.

Premium Papers Heavy Silky Matte

Silky Matte with Raised Ink

With such a wide variety of Premium Papers, just about every finishing option is available to these papers such as:
Nouveau can do Braille
Laser Cutting
Foil Accent
Raised Ink
Press Embossing
Round Corners and Punches
Spot Color

 

Tips to Keep in Mind When Designing a Business Card

Creating the right business card for your business is not a simple task. It is not just about creating a unique design, it has to be the right design which not only represents your business, but will also serve it’s purpose of carrying information. Here are some tips from MorningPrint of what to keep in mind when designing your business card.

business card design blue saint james

Make Your Information the Star
Keep your information the focal point of your design by incorporating large fonts. Make sure the coloring is not too subtle, so that it stands out from the background. We also recommend using simple, crisp fonts over fancy or complicated ones. By keeping the text information the focal point of your card, you are ensuring that your information is successfully passed on through your business card. If you must use a smaller or thinner font, then we strongly recommend using stamped Foiling on your text to ensure legibility.

business card design pink die cut

Research before you buy
Each printing company has their own requirements for submitting files for printing. However, most printing companies use CMYK ink. Therefore, your design should be set to CMYK color settings.
You should also keep in mind that commercial printers require a good quality printing file. That means the resolution of your design should be set to at least 300 dpi. A low quality printing file leads to bad prints jobs, like blurriness.

business card design checkers

Try incorporating your branding into your card
Integrating your company’s brand into your business card is an easy way to promote your company’s message. You can do this by using the company colors or by using a certain font of your text. If you have the space, you can also incorporate small design elements that will accentuate your information. For example, the above card is for a beauty salon and they incorporate lips into their business card.

business card design black paper

Have a reason to use special effects
Every so often we get a client who wants to use Foiling, Spot UV, and Embossing all on one side of their design. It seems to be a common misconception that the more special effects used makes your card more special. The opposite is actually true. Too many special effects can be distracting from the information of your business card.

Follow the example for the business card above, which is for a graphic designer. He has Black Paper, which only allows foiling for his information. Since his text is foiled, he used a smaller font. And he kept the main focus on his laser cut logo. It is simple and natural.

business card design one and only

Rely on the material itself
If you stay patient and use your time researching the different products that we offer, you will able to pick up on which type of paper or plastic is best suited to your design.
For example the above card uses Heavy Nouveau paper with Bronze Foiling, Blind Press Embossing and a Hole Punch. But when you look at the card, you are still able to see the elegant, creamy white characteristics of the paper.

What You Need to Know: Braille

As some of you may know, we have been posting articles explaining production details and design tips of our various stocks. For the latest installment in this series of articles, we decided to discuss one of our finishing options, braille. Braille is one of our most asked about and least known products here at MorningPrint.

Production Details:
1. Braille can only be printed on Nouveau Paper
2. Add an additional 5 extra days to your production timeline
3. It can only be printed on a single side of the card
4. Should be 10 characters per line, and 3-4 lines per card. As such, we strongly recommend keeping the braille information simple and straight forward: name, company and phone number.
5. We apply our braille in the same manner as we do our raised ink. That means it is applied to the surface of the card without leaving a mark on the other side of the card.

Braille 6
Our braille is much larger than regular printed lettering. It can cover the entire printed card without obscuring the printed design underneath. Despite it’s large size, our braille is quite durable, and is not prone to chipping or breaking. Due to it’s transparency, printed designs are visible underneath the braille itself.

Since the braille takes up almost all of the visual and tactile space, we recommend to avoid other finishing options on your card. The most we would recommend to those considering utilizing braille in their business cards are rounded corners.
Braille 3

We have noticed that most clients choose to have their braille applied over their printed design. Depending on the printed design, that may or may not be the best option for aesthetic purposes. We find that simple designs which incorporate background colors, business information and braille are more elegant.

Braille
Braile 5
However, a business card with a white background and a printed design that mainly incorporates business information looks better when the braille is on the reverse.

Braille 4

Inquiry:  info@themorningprint.com