Postcards: Marketing and Invitations

MorningPrint’s postcards fulfill many purposes, depending on the final design. Postcards are used for both business necessities and personal reasons. These postcards come in a range of paper options, including matte, metallic, glossy, texture, thick and thin papers. Depending on the chosen paper, different finishing options are available, such as: embossing, raised ink, foiling, and spot uv. When asked, we can do a folding service for those who want to created a folded postcard. Another special option we can address is that a postcard can be made into a bigger size, however the client will need to be flexible on the type of paper that is used and on the sizing.

Postcard Blue

Our postcards come in two sizes, 4×6 and 5×7 cards for the following papers:
Standard Coated 14pt/matte
Standard Coated 14pt/glossy
Standard Coated 20 pt/matte
Aquarelle
Nouveau
Heavy Nouveau
Linen
Heavy Linen
Scotland
Heavy Silky Matte
Star Dream
Heavy Star Dream
Vintage Kraft
Opaque White Plastic

Postcard Fashion
Small Business/Company Uses:
The most primary use for our postcards in regards to businesses, is for marketing material. Marketing material can range from anything such as announcements to professional holiday cards. For those businesses which deliver, these postcards are an excellent choice as a Thank You card inside the package. Those in the fashion industry use these postcards to have images of their clothing or styles. Artists use the postcards as an actual postcard with images of their artwork on it. Those in the food industry use images of food on their postcards. These cards are also a good option for corporations who use postcards for sending professional holiday cards and reminders to their clients. Online companies use these postcards to provide extra information for a purchased product.

Postcard Thank You

Personal Uses:
These postcards are also appropriate for personal uses. Some examples include invitations (ranging from wedding invitations to party invitations), thank you cards and holiday cards. In our experience, 4×6 tend to be more popular for RSVP cards and some menu cards. 5×7 postcards tend to be used for either invitations or menu cards or holiday cards.

Postcard Wedding

MorningPrint Products and Services

As a truly customizable printing company, MorningPrint offers a wide range of services and products. We understand it can be difficult to know which product works best for your design. In this article we offer a quick generalized overview of our various products to help guide you to whichever product works best for your design.

Paper Business Cards
Our paper business cards have the most choices of all the papers. Ranging in more than just thickness, we offer textured paper, metallic paper, matte paper and even black paper. We encourage everyone to read about our products before creating your design to choose the best paper for your design. For additional special effect we can add foiling, embossing, raised ink (also known as thermographic printing). Please check
the specific paper to know which finishing options are available.

Embossing
Texture Papers range in thickness and amount and type of texture. Tant is the thinnest and most textured paper, while Heavy Aquarelle is the thickest paper with a watercolor texture. Read What You Need to Know: Texture Paper to learn more about Tant, Heavy Aquarelle and every textured paper in between.
Metallic Paper such as Heavy Star Dream and Keaykolour Metallic range not just in thickness and the type of shine each paper features. Keaykolour Metallic has two different colors to take into account, the off white paper and then the brilliant frosty
shine. To learn about each metallic paper, read What You Need to Know: Metallic Papers.
Matte Papers include the Nouveau and Heavy Nouveau: The Blank Slate and Sumo Nouveau: The Thickest Paper. The Nouveau family is all made with a creamy and luxorious white true matte paper. These papers are thought of as elegant and are universally liked.

October DOM
Black Paper is the richest black a design can achieve because it is naturally black. This type of paper only does foiling, no ink printing. To learn more about this specific type of black paper, read Black Paper: The Deepest Black.
Plastic Business Cards
Our plastic business cards are all made of PET plastic, which is an environmentally friendly material. As such, they are quite thin, and flexible. This thinness does not mean these plastics are flimsy. All our plastic business cards are waterproof and durable.

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Clear Plastic is like looking through a glass, and every part of your design that has white ink will be clear. We recommend avoiding soft colors and thin fonts as this could create an issue with legibility. We do offer a clear plastic which can print white ink, it is called Clear+White Plastic. To learn more about these two plastics, read Clear Plastic Business Cards.
Opaque White Plastic has a thin layer of white ink to the entire card which is ideal for those with many small, white details. Meanwhile the Frosty Plastic is slightly thicker than the other plastic cards, and can only do foiling, no ink printing.

Silver Pearl
Silver Plastic Family includes several types of metallic plastic cards. The solid silver plastic card is as reflective as a mirror while other silver plastic cards have sparkling glitter throughout the cards. Read our What You Need to Know: Silver Plastics to learn more. The Gold Plastic Family involves solid gold as well as gold plastic cards with sparkling glitter, both solid and transparent. Read What You Need to Know: the Gold Plastic Family for more details.

Die Cuts

Die Cut Tag
Die Cuts are the most customizable form of printing. We offer templates for over 50 shapes. Some of our standard shapes include circles, ovals, houses, and dog bones. However, if the client wishes to create their own custom shape, we can do this as well. These shapes are automatically printed on the Standard Coated 14pt Matte, but you can choose any type of paper you like for our Die Cuts. Doing so, will alter the price, but it is possible. If a paper that is compatible with Raised Ink is chosen, we are able to add this finishing option to your order as well. Finishing options offered with the Standard Coated 14pt Matte include foiling, embossing and spot uv. If you wish to learn more about our Die Cuts, please read Die Cuts: The Most Customizable Cards.

Stickers

blue border sticker
Stickers come in several types of options, such as Uncoated, Coated, Silver, and Durable. These types of stickers come with individual characteristics. For example, Coated Stickers had a bright shine and some slight durability against any type of wear and tear. Uncoated stickers are made with matte paper, meaning no shine. We also offer a Strong Adhesive Sticker which includes an extra strong glue. These same types of stickers can be used in our standard, as well as custom shapes. All stickers are able to offer foiling. MorningPrint also offers metal stickers, in both gold and silver. A highly customizable sticker, pricing must be done through our printing team. Read our article, Stickers to learn more about all of these options.

Postcards

wedding invitation blue and silver
Made from the some of the same papers as our paper business cards and come in two sizes, 4×6 and 5×7. A folding line is possible on these postcards. Also, custom sizing can be possible, but you must speak with our printing team to check the possibility of your design as well as for a quote. Other finishing options such as foiling, embossing and raised ink are also possible depending on the chosen paper. Postcards can be used as invitations, holiday cards, and business supplies.

Creating a Professional Holiday Card

Glossy Gold Foiling Holiday Card

Designing the right holiday card for your business can be tricky. You want your cards to be festive without losing the professionalism of your work. Elements of a professional holiday card will keep your company culture in mind and has a warm holiday message for everyone; whether it is your colleagues, employees or customers. Some holiday messages to consider are: Season’s Greetings, Happy Holidays, Warmest Wishes, and Holiday Greetings. If possible try to represent your business with your design. For example, a baker can have a design involving a tray of holiday treats and a caterer can feature a warm holiday meal.

Fun Holiday Card

4×6 Postcard in Standard Coated 14pt Matte

It would be advisable to also have a festive, neutral and professional design for your corporate holiday cards. We, at MorningPrint, noticed that reserved designs are most commonly used in creating professional holiday cards. That is not entirely necessary. With the use of warm colors and a familiar setting, a holiday card can be professional with a warm and even intimate design.
For example:
A cup of hot chocolate near a warm fireplace
A tray of holiday cookies
Mittens, scarves and gloves
A cartoon of pets in scarves

If these types of images do not fit in with your business, perhaps a more general winter design can suit your needs.
For example:
Sleigh bells with ribbons
Starry night sky over a forest in winter
Snowman
Snow falling

Heavy Star Dream Holiday Card

5×7 Heavy Star Dream

If this does not properly represent your business, then consider a geometric design. For example:
Geometric designs are always professional.
Pine needle with branches and leaves motif
A close up of a snowflake, showing many intricate details
Fireworks
In a fancy font, write “Happy Holidays” or “Happy New Year” in different languages.

Those interested in creating holiday cards for their business can use our postcard sizes, 4×6 and 5×7. Our postcards can be made with a fold in them so your holiday cards will need to be opened, like a gift from you.

 

Folded Holiday Card

Vertical Folded 5×7 Postcard Standard Coated 14pt Matte with Glossy Silver Foiling

Some special papers to choose from are:
Star Dream/Heavy Star Dream: Festive metallic papers with a gold dust shine. These papers have a warm and celebratory feeling. Raised ink will stand out against this sparkling paper.
Vintage Kraft: A naturally brown paper best suited for vintage or more casual designs. Foiling, especially red foiling really pops against this paper.

Vintage Kraft Holiday Card

5×7 Vintage Kraft Postcard with Red Foiling

Heavy Linen: The most professional paper, with the brightest white while being upscale and fresh. This paper tends to look extra special with foiling or raised ink.
Heavy Nouveau: Our most elegant paper in a creamy white. Embossing will add to the professionalism of your holiday cards.

Holiday Partyu Holiday Card

4×6 Standard Coated 14pt Matte with Glossy Gold Foiling

Heavy Silky Matte: An elegant paper with a silky touch that allows fingers to glide across the paper. For a holiday card, we recommend considering using foiling or embossing with this paper.
Aquarelle: A watercolor paper which displays warm colors and watercolor styles which look intimate. Looks beautiful with just ink.

Glossy Silver Foiling Holiday Card

5×7 Standard Coated 20pt Matte with Glossy Silver Foiling

Standard Coated papers: Silky feeling paper with a soft laminate shine. Involves our thickest postcard, at 20 pt and the 14pt Matte can use Spot UV for a visual shine.

We hope this article gave some guidance in how to create a professional yet festive holiday card.

Vintage Kraft Holiday Card 2

4×6 Vintage Kraft