Small Business Spotlight: Kristin Wadsworth Designs

 

1. How did you decide to study interior design? And how long have you been an interior designer for?
For ten years, I worked in commercial real estate which had a large focus on design.  However, the hours and travel were demanding.  My husband, Mike, is a homebuilder and I had been helping his business with interior and exterior finishes on the side and always enjoyed it.  After our second child arrived in May 2017, I decided to pursue a career that I not only loved, but would offer more flexibility.

2. Can you walk us through the design process?
For ten years, I worked in commercial real estate which had a large focus on design.  However, the hours and travel were demanding.  My husband, Mike, is a homebuilder and I had been helping his business with interior and exterior finishes on the side and always enjoyed it.  After our second child arrived in May 2017, I decided to pursue a career that I not only loved, but would offer more flexibility.

Small Business Spotlight Kristin Wadsworth Kitchen

3. What is your favorite type of space to create for?
Hmm, that’s a tough one.  When designing a new construction or remodel, I love having influence over the kitchen and master bath.  I think these are both spaces that are most widely used and want to put careful thought into not only how the room looks, but also how it functions to make it as effective as possible for its homeowner.   Before making a room beautiful, it should be practical.

4. What type of material is your favorite to work with?
I love a good marble mosaic

Small Business Spotlight Kristin Wadsworth Bedding Details

5. Do you have a design philosophy? If so, what is it?
You shouldn’t buy it if you don’t love it.  People usually like something the most in the beginning, so if you do not love it then, you won’t later.

6. What is the hardest part of being an interior designer?
Understanding what the client wants – many people that use an interior designer know they need help, but their tastes can be all over the board and can waffle back on forth with their goals.

Small Business Spotlight Kristin Wadsworth Samples

7. Do your clients go shopping with you when looking for materials or furniture?
Yes, sometimes.

8. For those who want to become interior designers, what kind of experience do you think they should be trying to get?
I think first and foremost, you have to have a natural eye and love for it.  If they have that, then working with different builders will help to from a foundation for different materials and styles.

Small Business Spotlight Kristin Wadsworth Giraffe

9. Where do you see trends of interior design heading?
I think people are going to see less use of plain whites and grays and more use of color.

10. Many people have a hobby or project that they feel might turn into a good business, but they are uncertain of knowing when it would be a good time to take that big step. How did you decide you were ready to have your own interior design office rather than working for a larger company?
(I sort of answered this in #1).  Stepping out on your own can mean an initial financial set-back.  I think it’s important for that person to feel financially secure with the idea of taking a vast pay cut in order to invest in their business and skillset. For me, I was able to save from my corporate job and have a good “nest egg” to fall back on while I get my business off the ground.

Small Business Spotlight Kristin Wadsworth Chair Close Up

11. What type of advice would you give other designers who are just starting out?
Be patient.  Remember this is a referral-based business – create a customer who will create customers.

12. How long is a typical work day for you?
There really isn’t a typical work day. My schedule revolves around my client’s needs and they vary on a daily basis.  I spend about 50% of my time in the office, and 50% at site visits.

Small Business Spotlight Kristin Wadsworth Bed

13. How important is social media to your business?
Very important.  Future clients rely on visuals to understand my style and how I can help them – Instagram is a great tool for this.

14. What kinds of questions should homeowners be asking their perspective interior designers?
How much time (i.e. budget) does the designer anticipate for their project?  Does the designer share their trade discounts?

New Products: Hologram Paper and Hologram Plastic Business Cards

Announcing our newest products, Hologram Paper and Hologram Plastic Business Cards.

About Hologram Paper:
Hologram Paper is a creamy white paper with a hologram coating on both sides. The hologram has all the colors of the rainbow, just like our other hologram products, Hologram Plastic and Hologram Plus Plastic. However, compared to them, the hologram is much softer.

Hologram Photograph

The hologram will be especially noticeable against dark backgrounds and dark colors.
This paper is especially good at printing photographs, but keep in mind that these photographs will have hologram finish placed on top of them.

Hologram Dark Background

At 14pt, which is the standard thickness of a business card, however Hologram Paper feels a little thicker in your hand due to it’s hologram coating. The coating also ensures that it will be durable and not easily torn.
To view the hologram on our paper business cards, click here

About Hologram Plastic:
Like our other plastic business cards, Hologram Plastic is made of PET plastic, which is a recyclable plastic. It is quite thin, being the same thinness as the plastic of a water bottle.
This plastic is made with a sharp, gridlock pattern of hologram on both sides of the plastic. The hologram pattern is similar to the pattern of our Hologram Plus Plastic.

Hologram Plastic

Instead of having a white rectangle, like what is found on Hologram Plus Plastic, the Hologram Plastic has custom white ink. The custom white ink can be placed wherever it is necessary in the design. However, it is important to note that the hologram is quite strong and can show slightly through the white ink.

Die Cuts: A Custom Shaped Business Card

MorningPrint offers 58 shapes, under our 58 Standard Die Cuts. Die Cuts require a total of 4-5 business days for processing, not counting delivery. No set up fee will be necessary for any of our Die Cuts.

Die Cuts Circles

Shape 07 with Spot UV, Shape 07 with Blind Press Embossing, Shape 06, and Shape 07 with Spot UV

All Die Cuts are automatically printed on Standard Coated 14pt Matte and as such will have the same finishing options as the Standard Coated 14pt Matte business card. That includes the following:
Foiling
Embossing
Spot UV
Laser Cutting
Punching
Die Cuts can be done on another paper, such as Nouveau and Vintage Kraft, but you must consult our printing team prior to making an order.

Die Cuts Round Corner

Left to Right: Shape 05 and Shape 22

Some of our most popular shapes are the following:
-Shape 06 and Shape 07: Circle; one of our most popular options from our Die Cut Shapes.
-Shape 08: Tag; one of the most versatile die cuts, this shape has been used as a price tag, an advertising tag and as a luggage tag for destination weddings.
-Shape 12: Camera; mainly ordered by photographers
-Shape 41: House; one of the top choices among realtors
-Shape 42-:Comb; a popular choice for hair stylists. Especially if all business cards must be kept on the same front desk, the comb will stand out from the other business cards

Die Cuts Tags

Shape 08

How to Order:
For those who have a designer or have a professional skill level on Photoshop/Illustrator, there is an option to download Die Cut templates in order to create a design. If you do not have that skill level or a designer, there is the option to work off the template under the Customize Designs option on the page.

Die Cuts Comb

Shape 42 with Spot UV

For Customized Die Cuts:
Any customized shapes must be sent in to our customer service representative for any questions and pricing. The design files including the trim and bleed lines must be submitted with the inquiry. Custom Die Cuts include even slightly altered versions of our 58 Standard Shapes. The plates to create our Standard Shape Die Cuts are already created, therefore any slight alteration will require a new plate.

Design & Style Advice: The Corporate Power Card

Widely used by professionals in financial and legal industries, the Corporate Power Card primarily projects an image of authority and power. Usually created with no-nonsense designs, the Corporate Power Card is serious and upscale. The design for this type of style is always focused on the information on the card. What differentiates one corporate card from another are the slight details such as fonts, paper choice, and the depth of the black ink.

Corporate Power Card 11

Corporate Power Card 5

Creating this look is quite simple. Clients tend to prefer using Heavy Linen as their paper of choice. Heavy Linen has the brightest white of all our papers with a subtle woven texture. The combined brightness, thickness and woven texture creates an upscale and confident backdrop for your business card design. If you wish to learn more about our Heavy Linen, please read Linen: The Most Professional Paper

Corporate Power Card 6
Heavy Nouveau and Sumo Nouveau are other popular paper choices among clients looking to achieve the Corporate Power Card. Heavy and Sumo Nouveau are the same types of matte, creamy white paper, with the only difference being their thickness. Sumo Nouveau is the thickest card we offer. It it so thick, it is impossible to bend. To learn more about Sumo Nouveau, please read What You Need to Know: Sumo Nouveau. Those who are interested in using Sumo Nouveau for their Corporate Power Card, will be interested in making part of the design focal point the thickness of the paper. Heavy Nouveau is half the thickness of Sumo Nouveau, but has the same natural elegance. Clients interested in Heavy Nouveau would want a natural elegance but not necessarily worried about thickness. For extra reading on Heavy Nouveau please read Nouveau and Heavy Nouveau: The Blank Slate.

Corporate Power Card 9

The fonts we see on the Corporate Power Card tend to focus on  Arial, Times New Roman and Verdana. The font is generally in all black coloring. While some keep their designs minimal with only ink printing on their font, others include a couple of design elements like  the strategic use of a single straight line to divide information, and Blind Press Embossing.

Corporate Power Card 1
Blind Press Embossing is that the indicated portion of a design is pressed into the paper on one end, creating a raised effect on one side of the paper and an indentation on the other. The ‘Blind’ portion of Blind Press Embossing means that the embossed design has no ink to it. Therefore the final embossing result is in the natural coloring of the paper. In the case of the Corporate Power Card, logos are generally embossed. The final design result create a serious yet noticeable effect.

Corporate Power Card 3
Some trends we are seeing with the Corporate Power Card include going outside of the traditional limits of this design requirement without losing focus of the main design goal of this style. To remind, the main goal of this card is to have an authoritative and powerful no-nonsense design which will stand out from other cards. All focus design focus should be on the information of the card. Heavy Silky Matte is a paper which more and more clients are working with for this style. It has the same matte and thickness as the Heavy Linen and Heavy Nouveau, however it also has a silky feel to it. This silkiness is not slippery, allowing the fingers to glide across the surface of the paper. To make a design stand out more, we might suggest to consider using the following fonts: Book Antiqua, Century Schoolbook, TrebuchetMS, American TypewriterMBT, Bank Gothic, Rockwell. They are still professional, but a little more stylish than the traditionally used fonts.

Corporate Power Card 10
Corporate Style Front
Here at MorningPrint, we are starting to see some Corporate Power Cards that are going slightly beyond the realms of an all black coloring to their design. We are starting to see authoritative designs with a primary coloring of black on important contact information, like the name, with elements of Gray and Blue on the less important information, like the company slogan. Some clients are even avoiding black all together, opting instead for a a deep navy blue. The final printing result is much less harsh and stark than an all black design. Surprisingly we have seen some designs incorporating one bold color to their Corporate Power Card, like orange. We noticed that this design twist is more successful when the single bold color is taken from the company logo. It makes the card stand out without using an special effects.

Corporate Power Card 4

Some other design elements we are starting to see is the use of a finishing option other than Blind Press Embossing. Some stay within the embossing realm, but use Ink Press Embossing, which means that the embossed area will also be printed in ink. It creates a slightly more bold effect than the Blind Press Embossing.

Corporate Power Card 2

Others are using foiling, specifically Black, and Matte Silver. Black Foiling could also be used in place of ink, because it will make your design readable, but with a subtle shine. Some designs are even incorporating the blend of embossing and foiling. We are also starting to see Raised Ink for the logos or on the contact information. While it is the least used finishing option, it is starting to gain popularity. We have one Corporate Power Card which used Raised Ink and Foiling for their logo, because it was not overlapping.

Corporate Power Card 7