Introducing Spot Color

MorningPrint has added a 5th color family to our printing services. We now offer bright and fluorescent ink, called Spot Color.

MorningPrint can now add a type of spot color into our standard CMYK inks. You have a choice of gold, silver, pink, blue, green and orange to mix into our regular inks.
This new product will be a great go-to for those who want an easy way of obtaining a special-effects look to their cards. This product is a spot color with raised ink effect, with choices of pink, blue, green and orange fluorescent colors.

Production Details:
1. It is available on paper
2. It should be given 1-2 days extra in product production timing
3. Can only be applied on a single side
4. Standard Size for this product is 3.39”X 1.81” / 86mm X 46mm. All non-standard sizes must be custom quoted.
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Check out our product now!

Design of the Month: March 2017

with Name: Sarah Williams

Company Name: Sky Williams Photography

Website: www.skywilliamsphotography.com

Email: sawphotos@me.com

Order Details: Sumo Nouveau Paper, Blind Press Debossing- Oversized

 

DOM April 1

Business Cards by MorningPrint

Q : Briefly tell us about your company, and its history. What kind of services you offer?

A: My business was officially established in 2016, but really, the history of my business is ultimately the history of my personal development. I’ve had a camera in my hands since I was in the single digits and have photographed everything I could. I’ve shot weddings, events, headshots, food, portraits, artwork, everything you can think of to broaden my skills and to find what style of photography makes my heart sing. While I developed my skills as a photographer, I simultaneously discovered my love for an active life lived outdoors. I’ve taken up backpacking, climbing, trail running and continue to explore every outdoor activity possible. Somewhere in all of that I have narrowed my path of work into two categories. The first is brand building. I create content for businesses, start-ups, and individuals who are looking to visually represent what they do. This work is typically used for social media and community outreach. The second is simply, storytelling. I create series of work that tell the stories of people, products, and ideas. I focus on outdoor activities, exploring, and adventure.

DOM April 1
Instagram: @sarahskyann

Q : Your design inspires us, what inspires you?

A: I am inspired by passionate people who trade comfort and routine for discomfort and discovery. I am inspired by generosity, authenticity, and kindness. I am inspired by the earth’s wilderness and magic.

DOM April 4

Q : We love your design, it is simple, bold, and playful while still being simple. How did you come up with this design / concept?

A: I worked with a friend named Sarah Rose Andrew (http://www.sarahroseandrew.com) who is an incredible freelance graphic designer to help bring the vision of my brand to life. We worked on this design for a couple months with many revisions and additions. It came together quite naturally. She suggested taking a hand-drawn, outdoorsy approach and I completely agreed. The mountains were not initially a part of the design. We played around with making the letters of my last name into mountains because the line work suggested a landscape, and it just made sense to incorporate my favorite natural feature into the design, completing the landscape theme. 

Being a photographer, using an image on the card would have made sense, but I wanted a more general and timeless feel. I wanted a design that represented more of who I am as a person, than a single image would suggest. My work varies, but my personality doesn’t. I wanted a design that would work for the next few years as my business develops. 

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Business cards by MorningPrint

Q:  You embossed a design that looks like wood grains. What made you go this route as oppose to printing a wood grain instead?

A: I always like there to be a little something extra, a little added depth if you will. So I knew I wanted to utilize the embossing option. It adds to the design without taking away from the simplicity. It is actually the contour lines of a topographic map representing the west side approach to the summit of Mt. Whitney (the highest summit in the contiguous U.S). It’s a special place to me as it was the grounds for much of my personal development as a human, and as a photographer. I absolutely loved the idea of incorporating that extra piece of me, and my story, into my card.

Q: What made you choose a navy color for the background?

A: “Navy is a common representation of confidence and power as well as intelligence, stability, and professionalism. Blue, in all of its hues, shades and tints, is the most frequent color found in nature and being a travel and nature photographer, I wanted to have that association.” –Sarah Rose, designer

In working with Sarah, we explored a couple color options but I decided this shade of navy worked best for the design. It’s natural and comforting, and in my line of adventure photography, comfort is a rare commodity but is something I want my clients to feel. With me, they are taken care of.

DOM April 5

Q : What made you choose the Sumo Nouveau? Have you considered any stocks or options for future orders?

A: “As for the stock choice, that was moreso informed by the design and production choices of the debossing technique utilized. However, I’m always drawn to thick, textured, heavy paper because it’s much more substantial and your logo and business cards are the face of your company. It’s the first thing people see and develop their 3 second impression on so it’s important to make it stand out and memorable. “ –Sarah Rose, designer

DOM April 7

Q: How was your experience with Morning Print? Anything you’d like to see us add in the future?

A: I had a great experience with Morning Print. Prompt replies, excellent personalized customer service, and easy website navigation. I am very pleased with the fabrication of my cards. I will be recommending their services without a doubt.

MorningPrint’s February 2015 Promo

February is here and it is time to save! Right now all the Pearl Plastic stocks are marked down 20% off at www.themorningprint.com. No coupon code is needed the prices have already been slashed and this offer will be gone at the end of the month. So if you are looking for a truly unique stock that will get you noticed then go for the Pearl!
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Don’t forget to check out our sample kits, you can check out the stocks before ordering: Click here for a sample kit.

MorningPrint Hint: Understanding the Margin of Error

Good Monday morning world! Today we wanted to talk about a common issue we hear about from our clients in the offset gang printing industry.

You set up your artwork for print. You use the guideline set up, your text is within the safezone.

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you submit your order and when you get it back the text is touching the edge of the document and the whole design looks off-center.

Continue reading

MorningPrint Hint: Embossing

embossing

Embossing is a great way to add interest to your business cards. Embossing is a finishing technique where a graphic, text etc. is pressed into the paper using two die. one that is raised and one that is recessed. The dies fit into each other so that when the paper is pressed between them, the raised die forces the stock into the recessed die and creates the embossed impression. A specific level of pressure is applied to the dies in order to squeeze the fibers of the paper, which results in a permanently raised area in the paper (*note the backside of the embossing is indented).

Continue reading

Design of the month for July is…

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

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Name : Jason Potvin

Company Name: A POSITI    VE REVOLUTION
Website : www.aposrev.com
Order Details : Heavy Silky Matte + Raised Ink (Single Side)

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Q : Jason, please briefly tell us about you, your company, your products and services:

A : A Positive Revolution is an online & mobile personal development membership platform. Easiest way to explain is that people go to a gym to train their body and they come to us to train their brain. We offer digital self-directed training as well as virtual trainers to help our clients establish routines of positive thoughts, feelings and behaviors so that they may reach their goals more effectively and enjoy more happiness and wellbeing in their lives.

Q : How did you select your designer for this project?

A: My virtual assistant, Teri, is thankfully a graphic designer as well. We commenced the brand design and business card design together under my direction.

Q : Why did you go with the Heavy Silky Matte stock with Raised Ink?

A: I choose this technique in order to offer not just a business card but a sensory experience as well. Touch is a very important human sense and a powerful one at that. The feel of the raised ink instantly communicates that we are a multi-dimensional brand with great depth. So far the raised ink has been the biggest positive feedback from our recipients. Everyone just loves them! Thank you MorningPrint!

Q : Please walk us through the design process of this project, how did you reach the final concept?

A: Once we had our samples drawn up I used Facebook polling to gather feedback and nurtured the business card design through continual improvement.

Q : Any tips for our clients to consider when they are creating their business cards?

A: Using online communication for feedback was an awesome experience and my peers really enjoyed being able to contribute to the creation process. I would definitely promote the use of social media for gathering feedback as it provided invaluable perspectives to us during the design process.

Q : How was your experience with MorningPrint? Did you experience any difficulties when using MorningPrint.com, or find anything to be inconvenient or inefficient?

A: MorningPrint have been fantastic. They facilitated how we would work together to produce a high quality deliverable and provided very sound advice in the design space. We even made a redesign of our brain damask print size based upon their feedback. Nina was our representative and she was stellar all the way through. I have since referred MorningPrint and will continue to do so.

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Design of the Month for June is…

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

c1Name : Jimmy González & Erick González

Website : www.leuxsolutions.com
E-mail : INFO@LEUX.DO
Order Details :
Black paper Glossy Silver Foil
Nouveau + Raised Ink (single side)


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Q : Briefly tell us about yourself, your company, and the services you offer:

A : We offer viable and innovative solutions putting aside conventional methods and providing ideas that will improve our customer proposals. Leux arises from the mixture of two minds and our task is to create, experiment and have fun every day.

The services we provide are: Motions Graphics, Video Production, Digital Marketing, Advertising, Project Startup, Branding, Webdesign. In short, everything you need for your company to stay in the mind of all its customers in a special way.

Q : After placing your order receiving the cards was not the end for you. You got creative after receiving the cards, made some cuts and had some assembly required. The end result was something truly unique. How did you come up with this idea to create a card with moving parts?

A: We must admit it was not an easy task, we needed something that awed people the moment they had it in their hands. After our “Creative Storm” and taking as inspiration the concept of interactivity, we tested, assembled and repeated over and over to reach this result.

Q : How did you select the stocks and options you chose?

A: Luckily we found a special place where we had a wide range of options to choose and our advantage was the samples that MorningPrint sent us. We did some tests with those samples until we finally decided on the Nouveau for the Rise ink and black paper for the foil, that gave this combination an awesome result.

Q : How did you make the cuts after receiving your card?

A: We had to make some cuts to the purple card, then with a “Circular Shaper 3/4” drilled the black card. The biggest challenge was merging both cards, for this we used eyelets and carefully we merged both getting the result you are seeing. Everything was done manually (Art & Craft).

Q : When working with your clients, how do you get to the bottom of the style / design / products you will offer them?

A: Our # 1 rule is to provide experiences with high attention to detail. We do our “Shoot ‘Em Up” session, in which we take the idea and analyze it from different points of view, thereby obtaining the sketch. After this, we do the proposals, obtaining stunning results.

Q : Any tips for our clients to consider when they are creating their business cards?

A:Think different, make mistakes because they help you to learn new things. Evolve your creativity, play with your idea and never forget to add the secret ingredient: To love everything you do.

Q :Any ideas for your next card? Different stock / options?

A: Rest assured that we will come up with something new, taking advantage of the products that MorningPrint offers. We’re thinking on a concept that plays with the perception of the viewer.

Q : How was your experience with MorningPrint? Did you experience any difficulties when using MorningPrint, or find anything to be inconvenient or inefficient?

A: Our experience was fantastic! We received a quick reply to all emails, all the answers were very clear. The delivery time exceeded the one shown in the website and the product we received was beyond our expectations. The best part was the love MorningPrint greeted us with, which is why our card has that special seal. We do not have a single complaint.

Special Offer from LUXE SOLUTIONS :We are offering 30% off for branding & design, 25% off for social media and 20% off for motion graphics & advertising. To take advantage of this special offer just mention MorningPrint.

Design of the Month for May is…

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

1Designer : Jeremy Fuller
Website : www.wolf-studios.com,www.jeremyfuller.net
E-mail : jfuller@wolf-studios.com
Order Details : Clear Plastic + White ink (PET 0.22mm) 

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Interview:

Q : Briefly tell our readers about you and your company:

A : Wolf Studios is an independent development company focusing on games and apps. It’s just my wife and I. She handles the business side and networking with others, and I do the designing and development. I’ve been doing graphic design, programming, music composition, and writing since a very young age. Most recently, I released a series of word games on iOS called War of Words. I never sit still-right now I’m designing a table-top game and writing a novel.

Q : Looks like this is your first order with MorningPrint. How did you find out about us and did you shop other printers?

A: I found MorningPrint through a Google search, and I did check out a few other printers. I was specifically looking for clear or translucent plastic cards. They varied quite a bit, from very thick and expensive credit-card-style cards to the very thin cards MorningPrint offered. I decided I preferred the thinner stock. MorningPrint was also far more affordable than the alternatives, and that certainly helped!

Q : You selected our clear plastic + white ink. Why did you select this stock? Had you printed on PET plastic before?

A: I wanted to do a card that was very unique. To achieve that, I wanted to play with transparency and plastic. This was my first attempt at any sort of plastic business card. I have experience designing screen printed textiles, so I knew a white plate would be very helpful in this case. I tried designs for the gold and silver plastic cards first, but wasn’t happy with the results in Photoshop, so I decided to go with clear plastic.

Q : What was your design process like for creating your card?

A: Initially, I struggled with it a lot. I tried several radically different approaches. It’s very hard to simulate transparency in Photoshop in a way that the eye can visualize without seeing the finished product. My favorite color is green, and in the end I thought simple was better. I didn’t want to see a lot of obvious rasterization artifacts, so I went with solid colors and a dramatic full-bleed design. The 4.5 degree rotation on the logo was an inspired final touch that really pushed the design to the next level. The white plate helped not only pop the color more (green is hard to achieve using CMYK), but it also added an extra dimension to the transparency effect.

Q : Your design is simple yet effective and draws a lot of interest by playing off the transparency of the card, how did you come up with this?

A: Designing for transparency is a very different approach from traditional designing. I had looked at using translucent plastic, but thought dramatic full transparency combined with a white plate would be a better choice. I wanted people to really notice the transparency, but also be able to easily read the card, so I opted for a large and bold logotype. I’m very picky about wolf illustrations, and I love how this one really owns the side of the card in a dramatic fashion. (I guess drama was my main goal!) If the whole card had been transparent, it wouldn’t have been as noticeable. That’s why I did 30% white along the bottom half of the card-not only does it emphasize the transparency by providing some contrast for the world behind the card, but it also aids in reading the smaller type at the bottom. After struggling so much, the final design ended up happening very quickly. Sometimes inspiration strikes!

Q : For future cards will you stick with the clear plastic or explore any other stocks and options?

A: I’ve had incredible reactions to this card so far, so I might continue with this design for a bit. But I’m always looking for change, so the odds are good that I’ll do a new design soon, and that probably means a different stock. I’d like to play with nonstandard sizes and die cuts, as well as metal. I hate boring, and business cards can be the epitome of boring.

Q :Any tips for our clients to consider when they are creating their business cards?

A: Simple is better. Make sure you use a professional designer who understands the nature of offset printing, including bleeds and the cutting process. And don’t be afraid to think outside the box.

Q : Did you experience any difficulties when using MorningPrint?

A: Nope! The cards arrived exactly as I designed them. I was very happy with the price, speed, and quality of the product.

MorningPrint Hint: Foiling (pt.1)

Are you looking to add a touch of elegance to your card? Look no further than MorningPrint Foiling options. Foiling options offered are as follows: Glossy Gold, Matte Gold, Glossy Silver, Matte Silver, Glossy Red, Glossy Blue, Glossy Green, Glossy Black, Hologram.

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Things to keep in mind when considering foiling:

  • Foiling is only available for one side of the card (only exception is the black paper stock)
  • Foiling is a flat application, but you can add embossing to raise the foiled area (*note embossing does affect the back side of the card, leaving it indented)
  • Foiling is a flat application however it can be combined with embossing to create a raised effect (*do note that embossing affects the backside of the card)
  • Foiling colors are standard we do not match colors
  • Foiling has some size limitations, the standard price is for an area of 40mm x 20mm
  • Foiling areas larger than 40mm x 20mm may be possible however are subject to an oversize foiling fee. If the foiling area is too large (not leaving space for our machines to hold the card) it may not be possible. If your foiling area is larger than 40mm x 20mm you want to make sure to select oversized foiling during the ordering process, failing to do so can cause your order to be placed on hold.
  • Our machines need 5mm of space from the document size of 2 adjacent sides to hold while foiling
  • Detail for foiling should not be too small, tiny details may not translate into foiling properly. We recommend that foiling areas be larger than what can be compared to a point 7 font. Keep in mind all fonts and sizing is different so we cannot guarantee it will be expressed perfectly, when in doubt use larger detail or font size. We can only recommend larger sizing for better results.
  • Large blocks of foiling are not recommended, we recommend for simple graphics and clear text or logos

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In order to process foiling we require that you submit 3-4 files.

All files should meet the following requirements:

  • Document size for paper stocks = 3.62” x 2.05”
  • 300 DPI or higher
  • Color Mode: CMYK
  • Convert all text to outlines: By converting fonts to outlines in programs like Illustrator and Photoshop, you will avoid font issues such as missing fonts or missing text. When converting text to outlines, the font becomes a “shape” and will look no different than its original font. If your fonts are not converted to outlines or rasterized, your design may not be viewed the way it was meant to be seen. Illustrator – Select All text – Type – Create Outlines / Photoshop – Select text layer – rasterize

Files needed:

  1. Front Complete Design – this will include all elements of the front of your design (printed and foiled)
  2. Front Printing – this will be only the areas for ink to be printed (no foiling area should be seen here)
  3. Front Foiling – this will be only the area for foiling denoted in 100% black (foil color will be whatever color selected during the order process.
  4. Back Side Printing – this will be just the area for printing on the backside

Example of file 1-3

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This is a simple example of an ideal foiling project. The foil is simple, it is within the 40mm x 20mm standard size, and it is not aligned to any printed areas as foiling can shift 1-2mm due to cutting.

Now that you have a better idea of the possibilities of foiling we are excited to see what you come up with!

Print responsibly.