New Product: Sandwich Colored Edge Cards

Sandwich Cards Blue Edge

 

MorningPrint is pleased to announce our latest new product, Sandwich Cards. These business cards have coloring in the edge to create a small pop of color. We put together an introduction to our sandwich cards for you to get an idea of the kind of business cards you will be ordering.

Sandwich Cards Black

Why is it called a sandwich?
We call it a sandwich because to achieve this look, there are three papers involved. two white papers with a colored paper in the middle. Therefore, if you look closely at an individual sandwich card, you will be able to distinguish a layer of white, followed by a layer of color, topped off with another layer of white.

Sandwich Cards Red

How Much is the Processing time?
2 business days (not including shipping)

Paper description:
Since there are three components to the Sandwich Card, this option is one of our thickest cards, at 32 pt. The paper itself is uncoated, meaning it is not smoothed out, so you will be able to feel the natural paper’s roughness. This paper is also matte, meaning there is no shine of any kind within the paper itself. Finally, it has a creamy white coloring.

Sandwich Cards Yellow

Finishing options include: Foiling, Punches, Laser Cutting
Foiling on the front and back, Punches and Laser Cutting are all available on these business cards.
Since it is the color edge is created through layering papers, if you wish to do Laser Cutting or Punches, you will be able to see the colored edge even on the inside.

What are the color options? Black, Red, Yellow, Blue

1. Black-
We offer a dark shade of black as one of our color edge options. This specific shade might be harder to see in bulk, as it can be mistaken for shadow at a quick glance. If viewed on a single card, it is quite visible against the two layers of white paper.

Sandwich Cards Black Edge

2. Blue-
The closest color name to the shade of blue that we use is ultramarine blue. A bright and bold color, it is easily seen, even by a quick glance. However, because it is a thin line color that we incorporate into our Sandwich Cards, this color will not distract from your design.
Sandwich Cards Blue

3. Red-
MorningPrint uses a bold shade of red, similar to crimson, as our red option for the Sandwich Edge business cards. It is a a darker shade, for those who would like a punch of color, but not too much brightness.

Sandwich Cards Red Edge

4. Yellow-
Yellow is the brightest color we offer, similar to the shade of sunflower yellow. It is very easily seen in a bulk of cards and in a single card. It creates a cheerful and modern feel to the original paper stock.

Sandwich Cards Yellow Edge

Inquiry: info@themorningprint.com

New Product: Foil Edge Business Cards

With great pleasure we wish to announce our newest products, Foil Edge Business Cards. Available in colors Gold and Silver, Foil Edge Business Cards are by far, the most requested new product of this year. Two of the most important production details for this brand new product are the following:
1. Production of Foil Edge business cards is only 3-4 business days, not including delivery.
2. Most post processing options, such as embossing and foiling (on the front and back of the card) will not be possible on this product. However, punches and laser cutting will be possible

Foil Edge Gold and Silver

Foil Edge business cards are automatically processed using our Heavy Nouveau paper. Heavy Nouveau is a thicker business card with it’s natural paper texture and creamy white coloring. Now if you prefer a different type of paper to be used for your Foil Edge business cards, there are additional paper options of  Heavy Linen, Heavy Silky Matte and Heavy Star Dream. However, one must request these papers to be used in their order instead of Heavy Nouveau.

Since Heavy Nouveau is a little thicker, heavier and more rigid than a standard business card, it is able to reflect the Foil Edge better than other papers. The Foil Edge is even visible on an individual card. But, it is important to know that while the Foil Edge is visible on an individual card, it is not as apparent as when the cards are in a stack. The reason for this is not because of a lack of quality, it is because this is paper.

Foil Edge Individual Gold

Also, it should be known that Gold Foil Edge is more visible than the Silver Foil Edge. This is only because the Silver Foil Edge is close to the color of the paper, while Gold has a tendency to stand out a little more. This does not mean that Silver Edge Foil is nonexistent, it just means that depending on the light and the colors that is chosen to print on the cards, it can look as though the Silver Foil Edge blends with the paper a little more.

Videos of Foil Edge Business Cards:
Watch this video to see both Gold and Silver Foil Edge Business Cards in a stack
Watch this video to see Gold Foil Edge Business Cards
Watch this video to see Silver Foil Edge Business Cards

Foil Edge Individual Silver

Design of the Month: June 2018

Design of the Month June 2018 All 4

1. Name: Mandy Schmall

2. Company Name: agf creatives

3. Website: www.agfcreatives.com

4. Business Contact Email: mandy@agfcreatives.com

5. Please give us a brief history of your business and some of the services you provide.
agf creatives is a re-brand and rejuvenation of my past graphic design business. For the past 7 years I was in director in the retail creative environment and last year I happily stepped away to start my own businesses. agf creatives focuses on branding design and creative consulting, specializing in bringing brands to life starting with the roots, the brand/identity, including logo, business cards and brand guidelines to ensure a brand is consistent on all platforms. agf creative also offers brand strategy sessions and consulting on creative process work flow for companies.


Design fo the Month June 2018 Foil Close Up

6. A big trend we have been noticing this season is to have small business cards, for example 2×2 inch business card. The unique part of your business card, is while the whole card is our standard business card size, the main portion of the design is within a 2×2 space. This gives your card the practicality of the standard size business card and also the pop of a small business card. Can you talk to us more about that?
I maintained the standard business card size because although my work is rooted in design, myself and many of my clients/potential clients are industry leaders and appreciate the “standard card” size, for functionality and professionalism, especially on the consulting side. I like to convey to everyone that I meet that I am strong in designing, but I am very operational and professional in all my businesses. I am not the designer that takes a week to reply or asks a question already answered, I respond in 24-48 hours with articulate clear answers and next steps In whatever process we are in. The short answer is, I am a blend a creative and operational expertise and I designed a card I felt emulated that idea.

7. Since your design is within such a small space, you used smaller font. While we usually recommend larger font, smaller font is the topic of most of our design questions to customer service. Your font was executed so well, can you explain how you ensured legibility?
If I use small font, as I did, I ensure it is highly contrasted with the background. Black copy on white background or white copy on a deep colored background. I also take into consideration the font type, the cleaner the font (san serif/not a script) the easier it is to read in small point size. Kerning is an important element not to forget, I increase the spacing to ensure the small letters don’t jumble together when viewing from a distance.

Design of the Month June 2018 Front and Back

8. The Blind Press Embossing of your business cards came out looking exceptionally well with the raised effect on one side and the indented pattern on the back. We can feel that clients do not feel comfortable knowing how to incorporate the indent into their back design. They either avoid embossing or they ignore the effect the indent will have on their design. Do you have any advice for those wanting to do embossing?
I LOVE embossing, but yes, it’s dangerous because it flips your logo when viewed from the back. If your logo can be mirrored, like a “bd” then I would totally incorporate it embossed by designing that as a key element, and letting the print support the embossing area. I design the front and back of the business card at the same time next to each other on my screen and I try to get them to work together, vs. being separate designs and embossing supports that the best. When I have an embossed area on the front I show it in light gray on the back and use it as an element to design from.

9. What were the reasons behind your choice of Heavy Nouveau paper?
Honestly I wanted to try this paper. I just designed my husbands cards and used another paper which I really like, so it was more of a comparison call.

Design of the Month June 2018 Close Up

10. What made you choose Glossy Gold Foiling over our Matte Gold Foiling?
I like shine, so that was an easy call for me, it supports the personality element of, me, in my card.

11. What made you choose MorningPrint?
I have used you to print many cards and recommend you to everyone. My experience is always great and you are wonderful to work with. I appreciate the shipping speed and the exceptional results I get with each card.

12. How was your experience with MorningPrint? Would you recommend us to others?
See above 🙂

Small Business Spotlight: Kristin Wadsworth Designs

 

1. How did you decide to study interior design? And how long have you been an interior designer for?
For ten years, I worked in commercial real estate which had a large focus on design.  However, the hours and travel were demanding.  My husband, Mike, is a homebuilder and I had been helping his business with interior and exterior finishes on the side and always enjoyed it.  After our second child arrived in May 2017, I decided to pursue a career that I not only loved, but would offer more flexibility.

2. Can you walk us through the design process?
For ten years, I worked in commercial real estate which had a large focus on design.  However, the hours and travel were demanding.  My husband, Mike, is a homebuilder and I had been helping his business with interior and exterior finishes on the side and always enjoyed it.  After our second child arrived in May 2017, I decided to pursue a career that I not only loved, but would offer more flexibility.

Small Business Spotlight Kristin Wadsworth Kitchen

3. What is your favorite type of space to create for?
Hmm, that’s a tough one.  When designing a new construction or remodel, I love having influence over the kitchen and master bath.  I think these are both spaces that are most widely used and want to put careful thought into not only how the room looks, but also how it functions to make it as effective as possible for its homeowner.   Before making a room beautiful, it should be practical.

4. What type of material is your favorite to work with?
I love a good marble mosaic

Small Business Spotlight Kristin Wadsworth Bedding Details

5. Do you have a design philosophy? If so, what is it?
You shouldn’t buy it if you don’t love it.  People usually like something the most in the beginning, so if you do not love it then, you won’t later.

6. What is the hardest part of being an interior designer?
Understanding what the client wants – many people that use an interior designer know they need help, but their tastes can be all over the board and can waffle back on forth with their goals.

Small Business Spotlight Kristin Wadsworth Samples

7. Do your clients go shopping with you when looking for materials or furniture?
Yes, sometimes.

8. For those who want to become interior designers, what kind of experience do you think they should be trying to get?
I think first and foremost, you have to have a natural eye and love for it.  If they have that, then working with different builders will help to from a foundation for different materials and styles.

Small Business Spotlight Kristin Wadsworth Giraffe

9. Where do you see trends of interior design heading?
I think people are going to see less use of plain whites and grays and more use of color.

10. Many people have a hobby or project that they feel might turn into a good business, but they are uncertain of knowing when it would be a good time to take that big step. How did you decide you were ready to have your own interior design office rather than working for a larger company?
(I sort of answered this in #1).  Stepping out on your own can mean an initial financial set-back.  I think it’s important for that person to feel financially secure with the idea of taking a vast pay cut in order to invest in their business and skillset. For me, I was able to save from my corporate job and have a good “nest egg” to fall back on while I get my business off the ground.

Small Business Spotlight Kristin Wadsworth Chair Close Up

11. What type of advice would you give other designers who are just starting out?
Be patient.  Remember this is a referral-based business – create a customer who will create customers.

12. How long is a typical work day for you?
There really isn’t a typical work day. My schedule revolves around my client’s needs and they vary on a daily basis.  I spend about 50% of my time in the office, and 50% at site visits.

Small Business Spotlight Kristin Wadsworth Bed

13. How important is social media to your business?
Very important.  Future clients rely on visuals to understand my style and how I can help them – Instagram is a great tool for this.

14. What kinds of questions should homeowners be asking their perspective interior designers?
How much time (i.e. budget) does the designer anticipate for their project?  Does the designer share their trade discounts?

Eco-friendly Business Cards and Stickers

Eco-friendly Business Cards and Stickers All

MorningPrint has several environmentally friendly options to choose from in both our paper and plastic selections. Ranging in color, texture and material, they each have their own characteristics.

1. Vintage Kraft

Eco-friendly Business Cards and Stickers Vintage Kraft

Vintage Kraft

Vintage Kraft is made of recycled paper pulp creating eco-friendly paper for business cards. Since it is made of recycled pulp, at times it is possible to feel a hairy texture on this paper. It also has a rich brown color, similar to the color of cardboard. Due to its dark coloring, black prints the best of all the other color choices.

Eco-friendly Business Cards and Stickers Vintage Kraft Stickers

Vintage Kraft Stickers

We have also turned Vintage Kraft into a sticker, becoming one of the two eco-friendly sticker options from MorningPrint. It is also possible to choose this paper for both our post card sizes, 4×6 and 5×7.
An excellent finishing option choice for this business card is Foiling.
View Vintage Kraft with Glossy Gold Foiling

2. Aquarelle/Heavy Aquarelle

Eco-friendly Business Cards and Stickers Aquarelle

Aquarelle with Raised Ink

A matte, creamy white textured paper Aquarelle and it’s thicker partner Heavy Aquarelle are another option for eco-friendly business cards. Both have received a certificate with a five star rating from the FSC (Forest Stewardship Council) saying these papers meet their standards for forest management. As a watercolor paper, both absorb color well and reflect watercolor designs the best.
Aquarelle is available in our postcard sizes 4×6 and 5×7.
Our favorite finishing option to pair with this paper is Raised Ink.

3. Yupo

Eco-friendly Business Cards and Stickers Yupo

Yupo

Yupo is a creamy white synthetic paper, which makes it an eco-friendly business card. Ironically, it does not have natural paper feel as it is cool to the touch and quite smooth.
At 9pt it is also our thinnest paper selection for environmentally friendly business cards. However, it is also our most durable because it is both waterproof and tear proof.
This paper was also made into a sticker, called Durable Sticker, for our strongest sticker and second eco-friendly sticker option.
View Yupo Sticker’s waterproof characteristics
View Yupo’s waterproof characteristics

4. Plastics

Eco-friendly Business Cards and Stickers Clear Plastic

Clear+White Plastic

Contrary to popular belief, the majority of our plastic business cards are made of PET plastic. PET plastic is recognized as a safe, non-toxic,  lightweight and flexible material that is 100% recyclable. This material is very thin, around the thinness of a water bottle.
We have a variety of options to choose from such as Clear, White, Silver and Hologram plastic business cards.
View Hologram Plastic Business Cards

Instagram_earthday_morning-print

What You Need to Know: Clear Plastic Business Cards

The Clear Plastic Family from MorningPrint consists of Clear Plastic (No White Ink), Clear+White Plastic, Clear Plus Plastic, Opaque White Plastic. All these plastic business cards have several characteristics in common.

1. PET Plastic- All our clear plastics are made of PET plastic, which is an environmentally friendly plastic, which is the same thinness as the plastic of a water bottle.

2. As a plastic, these business cards are prone to scratching, especially when rubbed against surfaces or each other consistently. For the best care of these business cards we recommend keeping them in their storage boxes and only take them out when you need them.

3. Due to their clarity, transparent plastic business cards can only accommodate a single sided design because a double sided design will overlap creating not design and legibility issues.

What You Need to Know Clear Plastic Business Cards (No White Ink) Nail Polish Edited

 

Clear Plastic (No White Ink)
Clear Plastic (No White Ink) is a completely clear plastic business card. It as clear as looking through a glass window. In order to maintain this level of transparency, we need to use transparent ink. That means your designs will also be see through.
There are a couple of things to keep in mind when using this product:

1. Thin fonts, light colors and small details are all difficult to view on this card.
2. This clear business card has a very clean feeling to it due to it’s transparency. Therefore, simple designs with plenty of clear space tend to pop more with this busienss card.
3. MorningPrint’s design advice for this type of business card is to utilize rich black through out most of the design as it can appear almost solid. Rich black color values would be-
C:20% M:20% Y:20% K:100%
In order to accommodate color, we suggest using them as accents in your design for either art or on information which is not the most important.

What You Need to Know Clear Plastic Business Cards +White Nail Polish Edited

Clear+White Plastic
Clear+White Plastic products are the same clear material as the Clear Plastic (No White Ink) meaning it has the same clarity as looking through a window. To maintain this level of transparency, we also use transparent ink. The main difference between these two clear plastic business cards is that Clear+White Plastic is able to print white ink on to designs.
The special part about our white ink is that it can be printed as is on the card, or it can be used to go behind your colored ink design in order to create a solid design against a clear card. In adding white ink behind your design, you will also be increasing legibility on your card. In order to indicate what part of your design should include white ink, you will need to submit a second design file where all white ink areas will be designed in all black.
If you do not wish to incorporate white ink behind your design, all printed areas without white ink will be the same printing result as if the design was printed on Clear Plastic (No White Ink).

What You Need to Know Clear Plastic Business Cards Opaque Nail Polish Edited

Opaque White Plastic
Opaque White Plastic is a sheer translucent card with slight white ink throughout. It is an excellent choice for intricate designs incorporating many small details and thin fonts. It also prints simple designs relying on a white ink background quite well.

The white tint throughout the business card makes any design printed on it pop a bit more. Colors will appear more saturated in the final printing result compared to the Clear Plastics.

As for it’s transparency, if someone looks through the card, objects close by will be very easy to see, but objects far away will be difficult to see.

What You Need to Know Clear Plastic Business Cards Plus Nail Polish Edited

Clear Plus Plastic
Clear Plus Plastic is a solid white rectangle with a clear border. However, it should not be mistaken for a solid card, as it is still a clear business card with the ability for single side printing. The white rectangle centered in this card actually resembles our Opaque White Plastic, which allows light and images to shine through a translucent white background.
This card is also an excellent choice for those who small details or intricate designs. However, it also has a very clean feel to it, like the Clear Plastics (No White Ink), so the final printing result of simple designs with wide space for the material to shine through will pop more.

Design of the Month: April 2018

Name: Annie Lin

Company Name: Floating Forest Studio

Website: www.floatingforest.studio

Business Contact Email: hello@floatingforest.studio

Design of the Month April 2018 All the Products

Please give us a brief history of your business and some of the services you provide.
My hobby originally started in 2016 as a way to share my illustration art prints to the world. Slowly I expanded my product selection to include accessories like enamel pins, jewelry, and other printed goods after falling in love with the physical nature of having wearable art. In 2017 I finally turned my hobby into a real brand. My main source of business is selling pins and accessories, but I also do some branding and freelance illustration work as well.

Design of the Month April 2018 Back

After looking at your cards, it is clear you incorporated your branding into your card. Can you discussing your branding between these two cards?
I experimented with a series of different business card formats to find the best direction that truly conveys the personality of my brand. I wanted to play with how foil could elevate my brand and become an eye-catching art piece. Since my roots started in illustration, I really wanted my cards to not only convey my business information, but to become something people would want to hold onto. One card direction experimented with a more mature, conservative design (the foil on blue) and the other one emphasized a more playful, colorful approach (the full foil card with knocked out information). I’m definitely leaning toward the playful approach and would marry elements of it with the more mature approach in the future.

Design of the Month April 2018 Square Card

Why did you choose this specific size, 2×2 inch square for the business card?
I wanted something untraditional that would stand out while still containing all my important information. In my experience of being a vendor at craft fairs, you end up pocketing a lot of business cards or tossing them into a purchase bag so I was hoping this size would make it easier to be in the former group. I’m actually still experimenting with different sizes and formats for my business card. In the future I’d probably go a little larger and maybe break out of the square format as well.

Design of the Month April 2018 European Size

What is 2.75×3.75 inch cards going to be used for? The sizing is so customized, we got curious.
The dimensions of this card is the size I use for my illustrated backing cards on which I attach enamel pins. These cards usually share an illustration that is related to the design of the pin itself and the size allows me to include all my relevant information as well as make the product stand out on a display. This particular design is one I’m considering using for future wholesale items to create a unified look to my brand.

Design of the Month April 2018 European final product

Why did you choose Hologram Foiling?
The dimensions of this card is the size I use for my illustrated backing cards on which I attach enamel pins. These cards usually share an illustration that is related to the design of the pin itself and the size allows me to include all my relevant information as well as make the product stand out on a display. This particular design is one I’m considering using for future wholesale items to create a unified look to my brand.

Design of the Month April 2018 2 cards

What was the reason behind choosing our Heavy Silky Matte?
When I got my sample pack I immediately gravitated toward the Heavy Silky Matte material. The paper was so smooth and soft while having enough thickness and integrity that I knew it would hold up to showing off my product. From a business card perspective, it makes you really want to play with the card and keep it in your hands since it’s so pleasant to the touch.

Design of the Month April 2018

What made you choose MorningPrint?
A fellow designer recommended MorningPrint to me and, after seeing their cards, I was sold. The affordability and breath of options from press embossing to raised ink allows me to experiment as much as I want with my designs. I’m excited to try new options I hadn’t considered before because they’re so readily available. Looking forward to playing around with new paper designs soon!

Design of the Month April 2018 Hologram European Size

How was your experience with MorningPrint? Would you recommend us to others?
My experience with MorningPrint has been great so far. It’s been easy to order custom designs and the shipping turnaround is very fast. Customer service has been great and I feel confident in recommending this service to others!

Just a small feedback, it would be great if MorningPrint offered more variety of product options such as larger posters and greeting cards! I know you can probably get these made via the custom quote option, but it’s definitely a hurdle to have to reach out specifically and email with your information vs having default templated info readily available. I’d love to be able to come to MorningPrint’s website and quickly see what jobs other than postcards and business cards I can have made. I’d love for MorningPrint to be my one stop shop for everything beyond business cards one day.