Silver and Gold Business Cards

1. What is Gold Plastic and Silver Plastic?
Gold Plastic is a solid metallic gold plastic in a business card size of 3.39×2.12 inches. The Gold Plastic has a strong coloring similar to a shade known as old gold. Silver Plastic is a solid metallic silver plastic in a business card size of 3.30×2.12 inches. Silver Plastic has more of a silver gray color. Both Silver and Gold plastic automatically have round corners.

Gold and Plastic Promo

2. What type of plastic is the Gold and Silver Plastic?
Both the Gold and Silver Plastics are made of an environmentally friendly material, known as PET. The PET material makes them ultra thin, waterproof, bendable and difficult to break. However, since they are made of PET plastic, these cards are prone to scratching. Scratches on Silver Plastic tend to be more visible than the scratches on Gold Plastic so they will need extra care.
Cleaning these business cards is easy. Simply use a soft fabric to remove any extra fingerprints which show up.

Gold and Plastic Dance Promo

3. How reflective are the Silver and Gold Plastic?
Both plastics look metallic. However, the Silver Plastic is the most reflective. It has enough shine to be used as a mirror. The Gold Plastic has a soft glow/shine. It is no where near as brilliant as the Silver Plastic.

Gold and Plastic Silver Promo

4. What type of design styles work well on Gold and Silver?
In general, simple and large designs work best on both the Gold and Silver plastic. Their natural coloring is so bold that simpler designs complement the color without overwhelming the cards.

Gold and Plastic Family Promo
The type of styles which go best with the Gold Plastic are geometric, or text based designs, where the color is the central focus. Simplistic and angular designs allow the boldness of the card to stand out without creating an overwhelming effect. A complex design looks best when it is not filled in.

Gold and Plastic Silver Family Promo
The styles which go best with Silver Plastic are modern, edgy, tech-y, and high end. A design concept we usually see with the Silver Plastic is to print a background color, and have the text shine through in the original Silver.

5. What colors look best on them?
Both plastics have strong coloring, and the final printing of colors will be altered. Black is the best color to use on both the Gold and Silver Plastics.

Gold and Plastic Complex Design Promo
It would do well to keep in mind that bright greens and reds print well on the Gold Plastic.

Gold and Plastic Orange Silver Promo
Silver is able to print colors better than Gold. Blue tends to create an edgier and more modern look on the Silver Plastic. Orange and red also print well, but they do not come up often in designs.

Inquiry: info@themorningprint.com

New Product: Foil Edge Business Cards

With great pleasure we wish to announce our newest products, Foil Edge Business Cards. Available in colors Gold and Silver, Foil Edge Business Cards are by far, the most requested new product of this year. Two of the most important production details for this brand new product are the following:
1. Production of Foil Edge business cards is only 3-4 business days, not including delivery.
2. Most post processing options, such as embossing and foiling (on the front and back of the card) will not be possible on this product. However, punches and laser cutting will be possible

Foil Edge Gold and Silver

Foil Edge business cards are automatically processed using our Heavy Nouveau paper. Heavy Nouveau is a thicker business card with it’s natural paper texture and creamy white coloring. Now if you prefer a different type of paper to be used for your Foil Edge business cards, there are additional paper options of  Heavy Linen, Heavy Silky Matte and Heavy Star Dream. However, one must request these papers to be used in their order instead of Heavy Nouveau.

Since Heavy Nouveau is a little thicker, heavier and more rigid than a standard business card, it is able to reflect the Foil Edge better than other papers. The Foil Edge is even visible on an individual card. But, it is important to know that while the Foil Edge is visible on an individual card, it is not as apparent as when the cards are in a stack. The reason for this is not because of a lack of quality, it is because this is paper.

Foil Edge Individual Gold

Also, it should be known that Gold Foil Edge is more visible than the Silver Foil Edge. This is only because the Silver Foil Edge is close to the color of the paper, while Gold has a tendency to stand out a little more. This does not mean that Silver Edge Foil is nonexistent, it just means that depending on the light and the colors that is chosen to print on the cards, it can look as though the Silver Foil Edge blends with the paper a little more.

Videos of Foil Edge Business Cards:
Watch this video to see both Gold and Silver Foil Edge Business Cards in a stack
Watch this video to see Gold Foil Edge Business Cards
Watch this video to see Silver Foil Edge Business Cards

Foil Edge Individual Silver

Design & Style Advice: Spring Trends

Design Elements

1. Large Fonts
Large simple typography dominates the designs of most business cards. We are seeing these large fonts mainly used in company names on business cards. While usually printed with ink, this design element can also be done in one of our finishing options, such as Foiling or Blind Press Embossing.

Spring Trends 2018 Large Font

From top to bottom: Heavy Nouveau, Standard Uncoated and Heavy Nouveau with Blind Press Embossing

2. Geometric Style
Geometric angles and designs are still going strong from last Fall. Geometric designs are not just restricted to patterns, they can also be done to create specific shapes and pictures. Geometric designs are usually clean and modern but can adapt to the branding of your business card. For the most part, geometric designs are done in Foiling to add an extra wow factor.

Spring Trends 2018 Geometric Designs

2×2 square with Hologram Foiling, Uncoated Sticker with Matte Gold Foiling and Die Cut Shape 8 with Glossy Silver Foiling

3. Mini Cards
Custom sized business cards are in style more than ever. From slim to square, businesses are looking to customize even their business card size. Although just about every size is possible, the most popular size is a square, 2×2. With just about every finishing option from raised ink to laser cutting available to them, these small cards live up to the phrase “big things in little packages”.

Spring Trends 2018 Custom Sizing

2×2 cards: Heavy Aquarelle with Raised Ink, Heavy Nouveau with Glossy Gold Foiling and Heavy Nouveau with Raised Ink

4. Leah Trib Productions
This design, which is well done by Leah Trib Productions is an excellent example of the latest design trend. The trend is created by focusing on the contact information. The design is geometric by including brackets to explain which type of information corresponds to what form of communication. In order to be executed properly, it needs several components to match such as: the company email, company website, and the social media account.

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A photo provided by a client on Clear Plastic (No White Ink)

Product Options

5. Foiling
Foiling in general is still the most popular finishing option for designers and clients. The latest trend show designs require foiling with an exact alignment. Designs with exact foiling locations are possible but need to be reviewed and approved by our printing team.
Designs are also utilizing foiling colors other than the neutral gold, silver and bronze more often. We are mainly seeing blue, green and red foiling colors come up in the newest designs, but pink is making appearances as well.

Spring Trends 2018 Foiling

Silky Matte with Green Foiling, Heavy Star Dream with Blue Foiling and Round Corners, Heavy Nouveau with Round Corners

6. Raised Ink
Raised ink, also known as thermography, is also quite popular and we can see it continue to be used in designs. Usually used in text and in logos, raised ink creates both a visual and tactile experience for whoever holds the business card. However, we are now seeing raised ink used to create subtle, and ingenious designs. The latest surprising use of Raised Ink was to create an intricate pattern across the side of the business card. Difficult to see, the intricate pattern of raised ink recreated the feel of texture on one side of the business card.

Spring Trends 2018 Raised Ink

Heavy Aquarelle with Bronze Foiling and Raised Ink

7. Thick cards
Thick business cards are in as high demand as ever. Rigid and stiff, thick business cards are synonymous with luxury and high end. At 32 pt, Sumo Nouveau is the thickest business card we offer. With such a thickness, it is possible to both see and feel the thick edge of these business cards. A creamy white matte paper, it does not have any shine or shimmer.

Spring Trends 2018 Thick Cards

Left to right: Sumo Nouveau with Debossing and Sumo Nouveau

8. Using different materials
Since late summer, the idea of using some material other than paper for business cards is growing in popularity. Our response to this trend are our plastic business cards. We offer a wide range from white, clear to hologram and metallic plastic business cards. All are made of PET plastic, which is an environmentally friendly material.

Spring Trends 2018 Clear Plastics

Clear+ White Plastics

9. Die Cutting
Now more than ever, business cards are meant to reflect your business’ branding and Die Cuts are the best way to achieve that level of customization. Although automatically done on Standard Coated 14pt Matte paper, it is possible to do a custom die cut on another type of paper. However the printing team will need to review and approve of the paper selection. We offer a range of Die Cut shapes to choose from, but can also do completely custom shapes and sizes. There is no set up fee for our Die Cuts.

Spring Trends 2018 Die Cuts

Die Cut Shape 007 with a Punch Hole, A custom Die Cut and Die Cut Shape 008

10. Spot UV
A flat lamination, Spot UV is glossy and transparent, allowing designated sections of design and color to show through. Due to it’s glossy nature, Spot UV will make the ink printed color appear more saturated (or darker). Another popular selection of many clients and designers, Spot UV is now used to create unique designs ranging from the more subtle (like the watch in the picture below) to the bold (like the hot pink card below).

 

 

Tips to Keep in Mind When Designing a Business Card

Creating the right business card for your business is not a simple task. It is not just about creating a unique design, it has to be the right design which not only represents your business, but will also serve it’s purpose of carrying information. Here are some tips from MorningPrint of what to keep in mind when designing your business card.

business card design blue saint james

Make Your Information the Star
Keep your information the focal point of your design by incorporating large fonts. Make sure the coloring is not too subtle, so that it stands out from the background. We also recommend using simple, crisp fonts over fancy or complicated ones. By keeping the text information the focal point of your card, you are ensuring that your information is successfully passed on through your business card. If you must use a smaller or thinner font, then we strongly recommend using stamped Foiling on your text to ensure legibility.

business card design pink die cut

Research before you buy
Each printing company has their own requirements for submitting files for printing. However, most printing companies use CMYK ink. Therefore, your design should be set to CMYK color settings.
You should also keep in mind that commercial printers require a good quality printing file. That means the resolution of your design should be set to at least 300 dpi. A low quality printing file leads to bad prints jobs, like blurriness.

business card design checkers

Try incorporating your branding into your card
Integrating your company’s brand into your business card is an easy way to promote your company’s message. You can do this by using the company colors or by using a certain font of your text. If you have the space, you can also incorporate small design elements that will accentuate your information. For example, the above card is for a beauty salon and they incorporate lips into their business card.

business card design black paper

Have a reason to use special effects
Every so often we get a client who wants to use Foiling, Spot UV, and Embossing all on one side of their design. It seems to be a common misconception that the more special effects used makes your card more special. The opposite is actually true. Too many special effects can be distracting from the information of your business card.

Follow the example for the business card above, which is for a graphic designer. He has Black Paper, which only allows foiling for his information. Since his text is foiled, he used a smaller font. And he kept the main focus on his laser cut logo. It is simple and natural.

business card design one and only

Rely on the material itself
If you stay patient and use your time researching the different products that we offer, you will able to pick up on which type of paper or plastic is best suited to your design.
For example the above card uses Heavy Nouveau paper with Bronze Foiling, Blind Press Embossing and a Hole Punch. But when you look at the card, you are still able to see the elegant, creamy white characteristics of the paper.

MorningPrint Products and Services

As a truly customizable printing company, MorningPrint offers a wide range of services and products. We understand it can be difficult to know which product works best for your design. In this article we offer a quick generalized overview of our various products to help guide you to whichever product works best for your design.

Paper Business Cards
Our paper business cards have the most choices of all the papers. Ranging in more than just thickness, we offer textured paper, metallic paper, matte paper and even black paper. We encourage everyone to read about our products before creating your design to choose the best paper for your design. For additional special effect we can add foiling, embossing, raised ink (also known as thermographic printing). Please check
the specific paper to know which finishing options are available.

Embossing
Texture Papers range in thickness and amount and type of texture. Tant is the thinnest and most textured paper, while Heavy Aquarelle is the thickest paper with a watercolor texture. Read What You Need to Know: Texture Paper to learn more about Tant, Heavy Aquarelle and every textured paper in between.
Metallic Paper such as Heavy Star Dream and Keaykolour Metallic range not just in thickness and the type of shine each paper features. Keaykolour Metallic has two different colors to take into account, the off white paper and then the brilliant frosty
shine. To learn about each metallic paper, read What You Need to Know: Metallic Papers.
Matte Papers include the Nouveau and Heavy Nouveau: The Blank Slate and Sumo Nouveau: The Thickest Paper. The Nouveau family is all made with a creamy and luxorious white true matte paper. These papers are thought of as elegant and are universally liked.

October DOM
Black Paper is the richest black a design can achieve because it is naturally black. This type of paper only does foiling, no ink printing. To learn more about this specific type of black paper, read Black Paper: The Deepest Black.
Plastic Business Cards
Our plastic business cards are all made of PET plastic, which is an environmentally friendly material. As such, they are quite thin, and flexible. This thinness does not mean these plastics are flimsy. All our plastic business cards are waterproof and durable.

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Clear Plastic is like looking through a glass, and every part of your design that has white ink will be clear. We recommend avoiding soft colors and thin fonts as this could create an issue with legibility. We do offer a clear plastic which can print white ink, it is called Clear+White Plastic. To learn more about these two plastics, read Clear Plastic Business Cards.
Opaque White Plastic has a thin layer of white ink to the entire card which is ideal for those with many small, white details. Meanwhile the Frosty Plastic is slightly thicker than the other plastic cards, and can only do foiling, no ink printing.

Silver Pearl
Silver Plastic Family includes several types of metallic plastic cards. The solid silver plastic card is as reflective as a mirror while other silver plastic cards have sparkling glitter throughout the cards. Read our What You Need to Know: Silver Plastics to learn more. The Gold Plastic Family involves solid gold as well as gold plastic cards with sparkling glitter, both solid and transparent. Read What You Need to Know: the Gold Plastic Family for more details.

Die Cuts

Die Cut Tag
Die Cuts are the most customizable form of printing. We offer templates for over 50 shapes. Some of our standard shapes include circles, ovals, houses, and dog bones. However, if the client wishes to create their own custom shape, we can do this as well. These shapes are automatically printed on the Standard Coated 14pt Matte, but you can choose any type of paper you like for our Die Cuts. Doing so, will alter the price, but it is possible. If a paper that is compatible with Raised Ink is chosen, we are able to add this finishing option to your order as well. Finishing options offered with the Standard Coated 14pt Matte include foiling, embossing and spot uv. If you wish to learn more about our Die Cuts, please read Die Cuts: The Most Customizable Cards.

Stickers

blue border sticker
Stickers come in several types of options, such as Uncoated, Coated, Silver, and Durable. These types of stickers come with individual characteristics. For example, Coated Stickers had a bright shine and some slight durability against any type of wear and tear. Uncoated stickers are made with matte paper, meaning no shine. We also offer a Strong Adhesive Sticker which includes an extra strong glue. These same types of stickers can be used in our standard, as well as custom shapes. All stickers are able to offer foiling. MorningPrint also offers metal stickers, in both gold and silver. A highly customizable sticker, pricing must be done through our printing team. Read our article, Stickers to learn more about all of these options.

Postcards

wedding invitation blue and silver
Made from the some of the same papers as our paper business cards and come in two sizes, 4×6 and 5×7. A folding line is possible on these postcards. Also, custom sizing can be possible, but you must speak with our printing team to check the possibility of your design as well as for a quote. Other finishing options such as foiling, embossing and raised ink are also possible depending on the chosen paper. Postcards can be used as invitations, holiday cards, and business supplies.

What You Need to Know: Silver Plastics

To start, MorningPrint‘s Silver Plastic family is all made of PET material, which is an environmentally friendly plastic. This makes them all ultra thin, waterproof, bendable and difficult to break. A couple of important design matters to keep in mind are the following:
1. All of our silver plastic options have some sort of reflection or sparkle characteristic, whether it is shining like a mirror or subtle sparkles.
2. It is important to note that these products will alter the outcome of any ink printing due to their natural coloring.
3. The Silver Plastic family automatically has rounded corners.

Silver Plastic Black and Blue

Silver Plastic is a solid metallic silver plastic. It is reflective enough to be used like a mirror. It is unable to print white ink, meaning that any aspect of your design which incorporates white will show the metallic silver of the plastic card. The designs which work well with this plastic card are large and simple. The type of styles which go best with the characteristics of this card are modern, edgy, tech-y, and high end.

Silver Plastic Orange

Black ink coloring against the silver is a guaranteed out-of-box look. Another color to consider are medium to darker shades of blue. Keep in mind that the silver coloring will darken any color that is printed on these cards. Black and blue tend to create edgier and more modern looks. A color we almost never see utilized in this stock is orange. Orange stands out not only for its brightness, but also creates a funky high end look to the Silver Plastic. Keep in mind, wipe these cards down with a soft fabric to remove any extra fingerprints which may show with time.

Silver Plastic Black

Silver Plus Plastic is the most customizable silver plastic we offer. This card is made up exactly like the Silver Plastic, the only difference being it can print white ink. Although it automatically comes as a plastic card with a white rectangle and silver border, the white ink is highly customizable.

Silver Pearl Plastic

The white ink can be isolated to certain areas of your design, revealing the silver plastic on the rest of your card. Unless one is skilled at Photoshop or Illustrator, we would recommend contracting a designer to create a custom white ink design for you for our Silver Plus Plastic cards.

Silver Plus Plastic Custom White Ink

Silver Plus Plastic Custom White Ink Solid

Silver Pearl Plastic is smooth to the touch, but covered in glitter. A slightly lighter silver compared to other silver plastics it still darkens the shade of any color printed on it. Due to the blend of the sparkle and silver coloring, black ink against the Silver Pearl Plastic is enough to stand out without looking busy. No white ink is possible on this plastic, meaning that the glittery silver will be revealed in place of any white aspect of your design.

Silver Pearl Plastic Reflective

Sheer Silver Pearl Plastic is a transparent card with a light silver and gray coloring. Although not crystal clear, it is transparent, showing objects directly in front of it with great clarity. We recommend avoiding thin, and light colored designs because they will not be visible against this color. This plastic does not print any white ink, revealing the light gray-silver coloring.

Silver Pearl Sheer Plastic