Design of the Month: October 2018

1. Name: Caitlyn Humphreys

2. Company Name: The Same

3. Website: Portfolio- chumfries.brushd.com
Store- hazya.etsy.com

4. Business Contact Email: chumfries@gmail.com

Design of the Month October 2018

5. Please give us a brief history of your business and some of the services you provide.
Hi! My name is Caitlyn Humphreys, and I work as a freelance animator and illustrator! I also own my own etsy store, where I sell enamel pins!

6. What was the inspiration for your design?
For my branding, I’ve been using concept art from my film, Brambles- it’s one of my favourite illustrations, and the colour scheme suits me quite well. It has a good ‘feeling’, I feel like the piece appeals to people, so they remember my card and are interested in picking it up when I’m at conventions.

7. We get many questions about our Spot UV. Would you like to share your opinion about the final result of the Spot UV?
I love Spot UV for creating depth in illustrations! The difference in colour between coated printing was on coated paper, so I wanted to try a variation that used Spot UV selectively.
Coated paper really makes darker colours pop, but I like how lighter colours are in uncoated paper, so Spot UV gives me the best of both worlds. I love how it turned out!
I’ve also used Spot UV a few times in other projects as well to create ‘invisible’ elements, that are present in Spot UV and not present in the actual printed design, and I love how interactive the experience of looking at the card becomes – it kind of feels a little more like a secret shared between the giver and receiver of the card. 😉

8. What do you think of the Standard Coated 14pt Matte paper? Do you like the soft touch feeling?
I love it! The contrast between it and Spot UV is fantastic.

Design of the Month October 2018 Faraway

9. How did you choose Hologram Foiling over Silver?
I wanted silver, but I wanted it to have a little more pizazz! The different colours you can find in the foil makes it more fun for the person who has your business card, which encourages them to interact with it more!

10. What is your favorite part of your business card?
I love how the illustration turned out with the Spot UV

11. What made you choose MorningPrint?
Your huge range of options Many places only offer gold silver foiling, and you have an enourmouse variety of options, and each is very clearly laid out! It makes it easy to know what is achievable, and what you should plan for in your design. Also your turnaround is fantastic! Thank you for all your hard work.

12. How was your experience with MorningPrint? Would you recommend us to others?
Of course! I already have 😉

Design of the Month October 2018 Cards

Inquiry: info@themorningprint.com

Design & Style Advice: Summer Trends

With a brand new season, comes new styles and trends we have been noticing here at MorningPrint. We cover everything from bold new colors to gradients in this article.

Bold Colors: Yellow-Orange-Red

With Summer just around the corner, MorningPrint is seeing an increase in bold colored business cards. Specifically in yellow, shades of orange and a rich red. The color with the most variation is orange.

Orange ranges from golden yellow-orange to the color of an orange peel to tangerine. Although it first began appearing back in February, Orange is looking to be the surprise break-out color of the season, because of it’s ability to be both eye catching and professional. It works when used in small touches throughout the card, or be the main color of a business cards.

Patterns

From the start of 2018, we have seen an increase in business cards featuring patterns in their designs. The pattern itself is usually the focus of the business card. The color palettes are selected based on what will make the pattern appear more obvious. For example, a bolder pattern may feature one to two colors. The colors will be selected to create enough contrast to emphasize the pattern. For example, the green and white vertically striped Linen card.

A softer pattern may involve more colors, but they will all be within the same color range, for example, the Heavy Nouveau with Round Corners.

Within the pattern trend is a growing popularity with vertical stripes. Bold and classic, vertical stripes are appearing more and more within business cards.
Retro Designs

Retro designs are a perfect fit for Summer because they are usually fun and reflects both soft and louder colors. At MorningPrint, we have noticed that a softer feeling design or a detailed design (such as the pink Silky Matte pictured above) tends to have a softer color palette. However, simpler designs tend to incorporate a bolder color palette.

We have also noticed that retro designs can also easily combine with another recent design trend, geometric shapes (such as in the top card of Standard Coated 14pt Matte pictured above) to create a retro look which also feels trendy.

Gradients and Depth

Last year, minimalist and flat 2-dimensional designs had a surge in popularity. Starting with Summer, we are seeing a return back to designs with depth. This depth can be achieved with shadow, or raised finishing options such as Raised Ink and Embossing. However, other times it can also be achieved through another design trend, a gradient.
Like in the business card pictured above, a gradient can be used to show depth or

Movement

Summer Styles and Trends Movement

The final design trend for Summer can best be described as a sense of movement. Many designs are now featuring elements or papers that seem to dance under a certain lighting.
The most used option is Hologram Foiling, Hologram Paper or Hologram Plastic. The movement of the rainbow coloring as the light hits the hologram tends to give the business card a sense of movement.

For reference click here to view a video featuring Momiji on Hologram Paper with Hologram Foiling

For a second reference, click here to view a video featuring the Hologram Foiling sprinkle

Small Business Spotlight: Kristin Wadsworth Designs

 

1. How did you decide to study interior design? And how long have you been an interior designer for?
For ten years, I worked in commercial real estate which had a large focus on design.  However, the hours and travel were demanding.  My husband, Mike, is a homebuilder and I had been helping his business with interior and exterior finishes on the side and always enjoyed it.  After our second child arrived in May 2017, I decided to pursue a career that I not only loved, but would offer more flexibility.

2. Can you walk us through the design process?
For ten years, I worked in commercial real estate which had a large focus on design.  However, the hours and travel were demanding.  My husband, Mike, is a homebuilder and I had been helping his business with interior and exterior finishes on the side and always enjoyed it.  After our second child arrived in May 2017, I decided to pursue a career that I not only loved, but would offer more flexibility.

Small Business Spotlight Kristin Wadsworth Kitchen

3. What is your favorite type of space to create for?
Hmm, that’s a tough one.  When designing a new construction or remodel, I love having influence over the kitchen and master bath.  I think these are both spaces that are most widely used and want to put careful thought into not only how the room looks, but also how it functions to make it as effective as possible for its homeowner.   Before making a room beautiful, it should be practical.

4. What type of material is your favorite to work with?
I love a good marble mosaic

Small Business Spotlight Kristin Wadsworth Bedding Details

5. Do you have a design philosophy? If so, what is it?
You shouldn’t buy it if you don’t love it.  People usually like something the most in the beginning, so if you do not love it then, you won’t later.

6. What is the hardest part of being an interior designer?
Understanding what the client wants – many people that use an interior designer know they need help, but their tastes can be all over the board and can waffle back on forth with their goals.

Small Business Spotlight Kristin Wadsworth Samples

7. Do your clients go shopping with you when looking for materials or furniture?
Yes, sometimes.

8. For those who want to become interior designers, what kind of experience do you think they should be trying to get?
I think first and foremost, you have to have a natural eye and love for it.  If they have that, then working with different builders will help to from a foundation for different materials and styles.

Small Business Spotlight Kristin Wadsworth Giraffe

9. Where do you see trends of interior design heading?
I think people are going to see less use of plain whites and grays and more use of color.

10. Many people have a hobby or project that they feel might turn into a good business, but they are uncertain of knowing when it would be a good time to take that big step. How did you decide you were ready to have your own interior design office rather than working for a larger company?
(I sort of answered this in #1).  Stepping out on your own can mean an initial financial set-back.  I think it’s important for that person to feel financially secure with the idea of taking a vast pay cut in order to invest in their business and skillset. For me, I was able to save from my corporate job and have a good “nest egg” to fall back on while I get my business off the ground.

Small Business Spotlight Kristin Wadsworth Chair Close Up

11. What type of advice would you give other designers who are just starting out?
Be patient.  Remember this is a referral-based business – create a customer who will create customers.

12. How long is a typical work day for you?
There really isn’t a typical work day. My schedule revolves around my client’s needs and they vary on a daily basis.  I spend about 50% of my time in the office, and 50% at site visits.

Small Business Spotlight Kristin Wadsworth Bed

13. How important is social media to your business?
Very important.  Future clients rely on visuals to understand my style and how I can help them – Instagram is a great tool for this.

14. What kinds of questions should homeowners be asking their perspective interior designers?
How much time (i.e. budget) does the designer anticipate for their project?  Does the designer share their trade discounts?

Eco-friendly Business Cards and Stickers

Eco-friendly Business Cards and Stickers All

MorningPrint has several environmentally friendly options to choose from in both our paper and plastic selections. Ranging in color, texture and material, they each have their own characteristics.

1. Vintage Kraft

Eco-friendly Business Cards and Stickers Vintage Kraft

Vintage Kraft

Vintage Kraft is made of recycled paper pulp creating eco-friendly paper for business cards. Since it is made of recycled pulp, at times it is possible to feel a hairy texture on this paper. It also has a rich brown color, similar to the color of cardboard. Due to its dark coloring, black prints the best of all the other color choices.

Eco-friendly Business Cards and Stickers Vintage Kraft Stickers

Vintage Kraft Stickers

We have also turned Vintage Kraft into a sticker, becoming one of the two eco-friendly sticker options from MorningPrint. It is also possible to choose this paper for both our post card sizes, 4×6 and 5×7.
An excellent finishing option choice for this business card is Foiling.
View Vintage Kraft with Glossy Gold Foiling

2. Aquarelle/Heavy Aquarelle

Eco-friendly Business Cards and Stickers Aquarelle

Aquarelle with Raised Ink

A matte, creamy white textured paper Aquarelle and it’s thicker partner Heavy Aquarelle are another option for eco-friendly business cards. Both have received a certificate with a five star rating from the FSC (Forest Stewardship Council) saying these papers meet their standards for forest management. As a watercolor paper, both absorb color well and reflect watercolor designs the best.
Aquarelle is available in our postcard sizes 4×6 and 5×7.
Our favorite finishing option to pair with this paper is Raised Ink.

3. Yupo

Eco-friendly Business Cards and Stickers Yupo

Yupo

Yupo is a creamy white synthetic paper, which makes it an eco-friendly business card. Ironically, it does not have natural paper feel as it is cool to the touch and quite smooth.
At 9pt it is also our thinnest paper selection for environmentally friendly business cards. However, it is also our most durable because it is both waterproof and tear proof.
This paper was also made into a sticker, called Durable Sticker, for our strongest sticker and second eco-friendly sticker option.
View Yupo Sticker’s waterproof characteristics
View Yupo’s waterproof characteristics

4. Plastics

Eco-friendly Business Cards and Stickers Clear Plastic

Clear+White Plastic

Contrary to popular belief, the majority of our plastic business cards are made of PET plastic. PET plastic is recognized as a safe, non-toxic,  lightweight and flexible material that is 100% recyclable. This material is very thin, around the thinness of a water bottle.
We have a variety of options to choose from such as Clear, White, Silver and Hologram plastic business cards.
View Hologram Plastic Business Cards

Instagram_earthday_morning-print

Small Business Spotlight: TeresaKatherine

Business Names
TeresaKatherine Designs
Boutique by TeresaKatherine

Websites
TeresaKatherine Designs: https://www.teresakatherine.com/
Boutique by TeresaKatherine: https://www.boutiquebyteresakatherine.com

Social Media
TeresaKatherine Designs: Facebook and Instagram
Boutique by TeresaKatherine: Facebook and Instagram

1. For those interested in getting into this line of work, what kind of advice or information do you think is important to know?
Set up all your business accounts properly in the beginning (business licenses, tax ids, solid contracts, etc) it may seem like a big investment upfront but will save a lot of headache in the future.
It’s important to have a clear idea of what you want to do and what type of client you want to attract.
When you’re focused, it’s easier to market your product or service. That doesn’t mean there isn’t room to grow and change in the future.

2. Do you prefer using more color or to keep it more monochrome in both of your businesses?
For TeresaKatherine Designs, I prefer to limit the color palette and keep it clean and simplified. My target audience includes scientists and engineers so shapes with sharp edges and clear, easy to read graphics are appealing to them.
For Boutique by TeresaKatherine, I keep my branding to black and white with pops of peach and mint to achieve the sleek, elegant look of many luxury brands. At the same time, I’m designing invitations and stationery for fun, lively events such as weddings and baby showers so I’m not afraid to use color in my work.

Teresa Katherine SC-Stockshop_BlushRainbowShower_invite

Photo Credit goes to: SC Stockshop

 

 

3. Regarding both of your businesses, how important would you say it is for a client to have done some research and have an idea of what they want?
Very important, while I can help guide and shape their ideas, we need to have a starting point because there is a wide range of styles for invitations, branding, and even presentations. If my clients have a basic idea of the goals they want to achieve and who they want to reach, I can develop a strategy to realize their goals.

4. What is something you want your clients to know about both of your businesses?
I approach design with a science and art background. Initially I was only interested in fine art such as painting and drawing while I was studying chemistry in college, but my whole life I’ve been interested in how and why things work and trying to find ways to make things more beautiful and effective. I came to graphic design as a means to use my artistic talents to help those of a more analytical mindset achieve clear and effective communication. Whether is branding an innovative product or clearly presenting
research data, the success of a product or idea is also dependent on how it is perceived and design plays a huge role in this.
Even with my stationery clients and products, I’m not simply trying to create something lovely for people to buy, I want to understand my client and portray their uniqueness. I tend to simplify my designs, especially my greeting cards, because I feel like the typical greeting card tries to put too many words in your mouth and complicates the message. I want people to feel like they can embellish a card with their own words, I’m just helping them get started.

Teresa Katherine JL-skullsock

5. What kind of design tools do you need to keep your businesses running on a daily basis?
I use the Adobe Creative Cloud (mostly the big 3, Photoshop, Illustrator and InDesign) for digital work and most of my creations start as a sketch with pencil and paper. I think it’s important to flesh out ideas rapidly this way first before starting on the computer. I also bring a lot of watercolor into my designs so I always have those supplies around for when I want to add that element of texture.

6. Why did you decide to separate both businesses rather than keep them under one single design label offering different services?
I started out with the two business under one umbrella but it was confusing for me (and I’m sure my audiences) to market my products and services. I was simultaneously trying to reach a highly technical audience and appeal to the ‘modern host’ like event planners, brides and individuals looking for paper goods. Once I split the two brands, it’s been much easier to focus my messaging.

Teresa Katherine IMG_3957

7. How important is digital marketing to your business?
Very important, I know my audience is on Pinterest and social media looking for inspiration for their projects or they are at their computer completing a paper and looking for resources. Some of the scientific magazines and journals may be useful for advertising but most people simply don’t have the time to read a magazine cover to cover on a regular basis.

8. What kind of custom work can you do for your clients in both of your businesses?
TeresaKatherine Designs: branding, website design, infographics, presentation design, conference materials.
Boutique by TeresaKatherine: invitations, stationery, monograms, watercolor art.

—————————————-

TeresaKatherine Designs
9. Can you explain your process for working with the client? Which of those steps do you consider the most important?
Discussion, research, design, production, follow-up

10. What do you think is most important to know when branding or rebranding a business?
The goals/vision for the brand coupled with their audience or following. These 2 pieces have to work together.

Teresa Katherine skribblez-bc

Black Paper with Embossing and Hologram Foiling designed by TeresaKatherine Designs and printed by MorningPrint

 

 

11. Can you go into more specifics into your Total Branding service?
Often when businesses ask for a logo, they really need a brand created or updated. Your logo is one piece of your brand identity but how it is used and what colors and fonts used across all visuals are what make up a brand. I created this package service to incorporate all aspects of a brand and the touch points a customer will interact visually with a business. The logo may catch someone’s eye but the cohesiveness of a website and business cards, presentations, etc will signal whether or not a company has their identity defined. The better defined your identity, the better you can market to your target
audience and therefore close deals or attract customers.

12. What kind of work is considered as Event Collateral?
I define ‘events’ as professional conferences, business meetings, networking events or corporate dinners. The collaterals can range from programs to large format signage, place cards or even invitations.

Teresa Katherine tegrex-logo

13. How do you decide which vendors will be best to use for your client’s needs?
I worked at a local print and marketing agency during and after completing my design certificate and gained immense industry knowledge about the capabilities of various printing methods and turnaround times. When I choose a new vendor I consider what types of services they offer and usually request paper or product samples when available. After running a small or test job then I decide if this is a vendor I’d like to continue to work with. The quality, price, and turnaround are all important factors to
consider. Some clients prioritize speed over materials, which I take into consideration when generating timelines and making recommendations. Social media groups are also good references for print vendors.

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Boutique by TeresaKatherine

14. Do you have a design philosophy for your weddings and stationery business?

I still incorporate my ‘discussion, research, design, production’ philosophy but present it in a different way. I want to get to know my client and hear their story for the wedding/party/special event so I can find ways to incorporate special elements into their designs. The inspiration board is a visual representation of my research; since Pinterest is a huge platform for searching for wedding and party ideas, I present the inspiration board as a customized ‘Pinterest’ board for their event since it’s a familiar way to gather ideas. Once my client and I are on the same page for the ‘vision’ I start the design process and give them 2 options to consider.

15. How do you decide what kind of watercolor paintings to do?
They are usually personal choices that have meaning for the intended gift recipient (ie a watercolor of the Rotunda at The University of Virginia for a friend graduating from the Classics department). If the painting is not a specific gift, then I choose objects that I find interesting or challenging to paint.

Teresa Katherine apple watercolors

16. How much of a processing time should your clients leave for their stationery needs before their event?
Outside of full wedding suite design, I recommend a minimum of 2 weeks for the design process and 1-2 weeks for production and delivery. The design process depends not only on me but also on the client providing the necessary information and feedback in a timely manner.

17. Specifically regarding weddings, which type of paper do you advise brides to portion most of their budget on: Save the Dates, Invitations, Menu Cards or Thank Yous?
If they want luxury, then I suggest to invest their budget in the invitation suite as this is the crux of their paper goods experience. The other pieces can still portray a quality, luxurious image without needing to incorporate letterpress, foil stamping, etc.

Teresa Katherine YSP-menusflat

Photo credit goes to: You See Photography

 

 

18. Can you go into more detail regarding your Monogram signs?
Working with a CNC machine sparked my imagination for all the types of materials I could make signage out of. Whether I digitize my own lettering or choose a font I love, the outline of the letterforms is cut out of plexi glass and sometimes adhered to panel that frames the letterform. For solid colors I’ll use spray paint to achieve a flat look; for the wood grain texture, I used a stiff bristled brush with acrylic and metallic paint. The 2 pieces are adhered using heavy duty double-sided tape.

19. How do you decide which vendors to recommend to your clients?
For printers, it’s based on materials/printing methods available, quality, and price. For event planners, photographers and florists, it’s pricing and personality as these people will work closely with my clients to bring their vision to life.

Design of the Month: February 2018

Sprinkleandme

1. Name: Tegan Preston

2. Company Name: Sprinkle and Me

3. Website: sprinkleandme.com.au

4. Business Contact Email: sprinkleandme@gmail.com

5. Please give us a brief history of your business and some of the services you provide:
I am a hobbyist baker and have now decided to open my business offering unique, beautiful and fun cakes, cupcakes, sweets ect. Over time I would like to be delivering daily baked yummies to customers.

sprinkleandmealltogether

6. Between your stickers and business card, you use the same color scheme and foiling, a clear example of branding. What did you want to achieve with your branding?
I have just re branded my business, with a new logo designed by Tres Chic Studio.  I wanted to have gorgeous colorful & modern branding for my business.  I felt the gold foil is striking and gives a sense of luxury.

sprinkleandmebox

7. Your Circular Sticker and Coated Sticker have different designs. Why are they designed differently and what will they be used for?
I have just re branded my business, with a new logo designed by Tres Chic Studio.  I wanted to have gorgeous colorful & modern branding for my business.  I felt the gold foil is striking and gives a sense of luxury.

8. What was the reason behind choosing our Heavy Nouveau paper?
I wanted something bright and light.

sprinkleandmehandholdingcards

9. Your business card includes Embossing overlapped with Foiling. Why didn’t you choose these finishing options for your fun design?
To be honest I couldn’t choose between the two different designs so I went with both.  I really wanted my logo to pop off the card.

10. What made you choose MorningPrint?
I was recommended by Tres Chic Designs and I was impressed with your pricing.

sprinkleandmefront

11. How was your experience with MorningPrint? Would you recommend us to others?
I found it very easy to order and the customer service helpful.  The shipping was extremely fast.  I will order from MorningPrint.

Tips to Keep in Mind When Designing a Business Card

Creating the right business card for your business is not a simple task. It is not just about creating a unique design, it has to be the right design which not only represents your business, but will also serve it’s purpose of carrying information. Here are some tips from MorningPrint of what to keep in mind when designing your business card.

business card design blue saint james

Make Your Information the Star
Keep your information the focal point of your design by incorporating large fonts. Make sure the coloring is not too subtle, so that it stands out from the background. We also recommend using simple, crisp fonts over fancy or complicated ones. By keeping the text information the focal point of your card, you are ensuring that your information is successfully passed on through your business card. If you must use a smaller or thinner font, then we strongly recommend using stamped Foiling on your text to ensure legibility.

business card design pink die cut

Research before you buy
Each printing company has their own requirements for submitting files for printing. However, most printing companies use CMYK ink. Therefore, your design should be set to CMYK color settings.
You should also keep in mind that commercial printers require a good quality printing file. That means the resolution of your design should be set to at least 300 dpi. A low quality printing file leads to bad prints jobs, like blurriness.

business card design checkers

Try incorporating your branding into your card
Integrating your company’s brand into your business card is an easy way to promote your company’s message. You can do this by using the company colors or by using a certain font of your text. If you have the space, you can also incorporate small design elements that will accentuate your information. For example, the above card is for a beauty salon and they incorporate lips into their business card.

business card design black paper

Have a reason to use special effects
Every so often we get a client who wants to use Foiling, Spot UV, and Embossing all on one side of their design. It seems to be a common misconception that the more special effects used makes your card more special. The opposite is actually true. Too many special effects can be distracting from the information of your business card.

Follow the example for the business card above, which is for a graphic designer. He has Black Paper, which only allows foiling for his information. Since his text is foiled, he used a smaller font. And he kept the main focus on his laser cut logo. It is simple and natural.

business card design one and only

Rely on the material itself
If you stay patient and use your time researching the different products that we offer, you will able to pick up on which type of paper or plastic is best suited to your design.
For example the above card uses Heavy Nouveau paper with Bronze Foiling, Blind Press Embossing and a Hole Punch. But when you look at the card, you are still able to see the elegant, creamy white characteristics of the paper.

Small Business Spotlight: How Tenden Paved His Own Way

Business Name: Tenden
Instagram: tenden
Website: http://www.tenden.us/
www.tenden.etsy.com

posted by https://www.themorningprint.com/

Tenden Business Cards

1. How did you get involved in this type of work?
My grandmother was a seamstress, some of my earliest memories were hanging out at her house, watching businessmen come pick up their suits that had been tailored to fit. My mother also sewed a few things here and there, she would take me to the fabric store as young as 6, let me pick out some fabric, and a day later I would have one of a kind shorts. I always thought this was pretty awesome. I think the idea was born that long ago for me to create.

2. When did you learn how to sew? Did someone teach you?
I taught myself a few things on the sewing machine as a young teenager, but really it wasn’t till my early 30’s I started to work at it. I am 99% self taught. I have searched out a few teachers at local sewing shops here and there for a little guidance.

Tenden Stitching

3. How essential would you say social media is to your business?
Social media is a very large part to making my dreams a reality. Yes, i have tons of local
support, but the fact that i can promote my business worldwide for free is an incredible tool that I use.

4. We understand that you create your next product based on your mood and how you feel. That sounds like a liberating way of working. Can you walk us through your creative process? Do you need to have a plan well thought out or do you see where a design takes you?
I’ve always said, what I make depends on what I feel that day. I usually start with something I need in my personal life. Usually designs evolve over time. The ones i enjoy making and find useful to others, are the ones that stick around. I also believe that the fabric also chooses what it becomes. I will find vintage fabrics at estate sales, and maybe they will sit on my shelf for awhile, but eventually they become something one of a kind and unique.

Tenden Jeans

5. On a related note, since you create based on your mood, your stock must be changing regularly. Your studio must be different almost every time a returning customer goes in. Do you find there are times when that process is a little more frustrating than it is helpful?
My products are always changing and evolving, but i have learned through time, that keeping a “permanent collection” is both helpful for the customer and myself. I would say i have 25 designs that have been around for awhile and are not expected to go anywhere anytime soon. I do on occasion get custom orders from someone that saw something years ago and would like one. I never say no, it may take a bit longer to re-draft the pattern and test it, but it’s always worth it to make a customer happy.

6. How does a typical work day look for you?
Other than my desire to create, I am working extremely hard at this so that i can stay home with our daughter Jeune. So my workday really depends on her. Like everything, she sets our schedule. Of course i have deadlines that require special attention, but for the most part, when she sleeps I work.

Tenden Wallet

7. Besides a sewing machine, what is something you would consider a necessity to operate your business?
This is a boring answer, but almost as important as my sewing machine, is my iron. I’m pretty sure I’m behind that just as much as my machines. Then of course the internet. Social media, websites, and research all at my finger tips.

8. Which products are some of your most popular ones?
The waxed canvas Shop Apron and Utility Roll are my #1 and #2 sellers. The bread and
butter of this business for sure. Trends come and go, the log carrier was a great hit this holiday season. So far this year, its the selvage denim jeans by a long shot. Excited to see what this year brings!

Tenden Luggage

9. Which of your products is your favorite?
My favorite part of all my creations, is seeing them in use out in the world. Apparel especially, seeing how they fit the customer, and how they style it is so rewarding for me.

10. We noticed you do custom orders. What type of custom work have you done in the past?
The list of custom work i get is crazy, from wedding dresses, to LP record box covers, etc.
I’ve started actually turning some custom work away. It is tricky to come up with a design from someone else’s imagination and get it right on the first time. we’ll see…. I’ll keep trying.

Tenden Shirts

11. Your history of products shows a dedication of focusing on durability and practicality, but with a flair. While in the creating process do you have any difficulty marrying these concepts?
It has always been my goal to create products that last. One of my favorite emails was from a father expressing how impressed he was with his product, and excited to hand it down to his son when he was done with it. Most products I enjoy making have been around for awhile. Tried and true essentials to oneself. Putting my unique twist is the fun part. Sometimes barely noticeable, maybe hidden color contrast or construction, or sometimes a drastic break from the norm.

12. How many hours of work does it take to finish one of your creations?
Most of my work probably takes 2-6 hours. Some of course may take a week, with leather
cutting and dyeing, and construction all playing a factor.

Tenden Utility Roll

13. What would be your advice to those wanting to enter the design industry?
This is definitely not my quote, but i’ll say it again and again. Don’t give up! When you put in the time and passion… it will never go unnoticed.

14. What information would you like perspective clients to know about your products?
All products are designed and constructed entirely by me in my Grand Haven, MI studio.

Tenden Bag

15. What was the point where you thought it would be good to focus on your studio work full time?
I worked in the restaurant business as I was turning my hobby into a dream. It was getting too overwhelming to balance the two. It was that leap of faith that needed to happen to be successful.

16. What was the most difficult hurdle you had to go through to start this business?
Being almost entirely self taught brings a million hurdles. No one has gone down the exact path I am making.

Tenden Beanies

17. How do you find the leather and other material you work with? It all looks very high quality and well made.
A lot of research goes into the materials I use. When i started I didn’t put as much attention into this aspect, but it really pays off in the final product. Most of my materials are sourced from the U.S.A. There are other countries making quality products as well that I will use on occasion.

18. Do you have any big plans for 2018?
I am very excited about 2018. The first 2 items I made back in the early 2000’s were denim jeans, and button up shirts. I wandered from that path a bit over the years, until I could perfect the construction and fit to my standards. This year I am focusing mainly on menswear. I will still produce the products that have gotten me where I am, but most of my energy will be towards men’s timeless designs.

Tenden Tassels

19. You recently shared a photo of an email that GQ sent to you on Instagram. Are you able to talk about that?
One of my favorite unique designs, the Grooming Roll, caught the eye of someone over at
British GQ, they will be spotlighting it in an upcoming issue…. and that might not be the last you see there from TENDEN.