MorningPrint Hint: Understanding the Margin of Error

Good Monday morning world! Today we wanted to talk about a common issue we hear about from our clients in the offset gang printing industry.

You set up your artwork for print. You use the guideline set up, your text is within the safezone.

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you submit your order and when you get it back the text is touching the edge of the document and the whole design looks off-center.

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The Design of the Month for December is…

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

Business Card Design of the Month : December
Designer Name : Shawn Hazen
Company Name: Hazen Creative Inc.
Website : www.hazencreative.com
Order Details : Heavy Nouveau +
Oversized Blind Press Embossing
REVIEW
Q : Please briefly tell us about you, your company, your products and services:
A : I run a small studio in Chicago that specializes in visual design: mostly logos, web sites, and editorial work.
Q : You have a very clean and simple design which is very effective, how did you arrive at this concept?
A: Thanks! I actually just simplified my studio’s branding. I wanted to do something with just the name, in bold but minimal typography. But I didn’t want it to be SO minimal that it wasn’t “special.” I had been thinking about doing a foil stamp-which I’ve done for a couple clients through MorningPrint and then I noticed the embossing, which I’d somehow missed before! It was just the touch I was looking for, so I designed the card around being able to do that.
Q : You have many orders with MorningPrint, all of which are on the Heavy Nouveau. How did you select this stock and what keeps you coming back for the same stock?
A: Yes, I pretty much use that exclusively with you guys! I started designing business stationery back when there weren’t all the online printers-working with a traditional local printer using 1 to 3 spot colors on an uncoated stock. The explosion of online printing is great in a lot of ways, but options are limited and I miss the slightly-toothy uncoated stocks I used to spec with my local print shops. The Heavy Nouveau is my favorite option for getting back to that classic, tactile quality that I want for business stationery but still getting the benefits (cost, speed, and full-color) of online printing.
Q : How has your experience with MorningPrint? Did you experience any difficulties when using MorningPrint.com, or find anything to be inconvenient or inefficient?
A: It’s site and the service has always worked really well. My only unusual experience this time was that I contacted Laura in your service department this time because I was worried about exactly how my blind embossing would work (since I was doing it over a solid printed surface.) But that was just me being paranoid and overly cautious-I could have just sailed through with the information/functions on your site. But it was nice to be able to get confirmation that I hadn’t screwed anything up!
Q : A business card can hold a lot of different information, how did you determine what information to include, and what do you believe are the key components needed for a business card?
A: That’s a good question. I still have clients who insist on putting a fax # on there when they haven’t used a fax in years! Old habits die hard, I guess. I kept mind simple-no title or extraneous information. I could have included a tag line or description of what I do and both my phone numbers, but I find that when I hand someone a card, I generally have laid a little groundwork, so I really only need to ensure they have my name, number, email and web site. I’ve actually left my address off cards in the past! But I like having a little more info on there than that-even if just for design reasons!
Q : Any tips for our clients to consider when they are creating their business cards?
A: Think about my comment above: what is the situation you’ll be in when you give it to someone, and what will they need the card to convey to them? In my case, the more intangible aspect of handing someone a card is that I want them to take it and go “ooooh”-and so far my blind embossed type on blue is doing that! Because I’m a designer, there has to be some designs-ness to it. But I want all my clients to get an “oooh” when they hand someone their card. That may not be triggered by something visual: a really clever tag line can have the same effect. Since cards are less a part of daily business life these days, if you’ve got one, it should be purposeful and special.
Q : Any plans for your next business card?
A: I actually want to do 3 more of this exact same card, but instead of cyan, I want to do magenta, yellow, and black! Am I a huge design dork or what?

Design of the Month for April is…

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

Designer : Jacqui BallImage
Company : B:Creative Design Studio
Website : www.bcreativestudio.ca
E-mail : info@bcreativestudio.ca
Order Details : Die Cut Shape Card 026 + Spot UV (single side)

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Q : Jacqui briefly tell us and our readers a little about yourself, your company and the services you offer:
A : My name is Jacqui Ball and I am the owner of B:Creative Design Studio located in London, Ontario Canada. I provide personal and professional designs solutions for all my clients specializing in a wide range of graphic design solutions including but not limited to branding, corporate identity development, logo design, catalogue design, newsletter design, magazine design, Menu design, advertisements, flyers and Direct out design. With over 15 years of industry experience, from conception to inception, I deliver effective, clean and creative graphic design services. I am passionate about my profession and I love helping to bring people’s vision and ideas to life. I am truly fortunate to do what I love, and love what I do.
Q : As a designer you design for many clients and have so many ideas, how do you narrow down your ideas for your own card when you know the endless possibilities?
A: It’s true! Today there no limits to the endless options and the technological advances that allows us to bring our creative ideas to life. As a designer I am always very critical of any work that I do. I always want it to be the best and my business card was no exception. Knowing that my business card is a reflection of my abilities I knew it had to illustrate my creativity and have a WOW factor. That being said, after MANY different design ideas and having my designer friends critique my artwork – I decided that the uniqueness of the colour used, die-cut and UV Spot coating would represent myself and my business perfectly.
Q : Were you searching for Die-cut cards prior to creating these cards, or did the new MorningPrint die-cut card products strike your interest first?
A: Yes, I was searching for Die-cut cards as the ideas for my business cards was evolving. Personally, I love die-cut business cards because they are extremely unique. I think they stand out from the standard business card and provide the ability to convey your business to your potential customers in a stylish manner. I came across MorningPrint’s professional website and knew they could help me bring my ideas to life. MorningPrint had a huge selection of unique die-cut business card templates at affordable prices that I knew would work for me. The MorningPrint website was very user friendly and was the perfect choice for my design needs.
Q : You added a blind Spot UV to your die-cut card in a very effective way. Not only does it give a description of your services but adds a little something extra while keeping your card looking clean. How did you come up with this concept?
A: I had seen this effect used before and it added a little something special. I was looking for my card to look professional, unique but clean. I felt adding the Spot UV would give me the effect I was looking for. It is a subtle way that allows the client to see the other services I provide without cluttering up the card and making it look too busy.
Q : What information would you consider essential to have on a business card?
A: Aside from the essential name and contact information (phone and email) that is standard on most cards, I think that business card needs to have an identifiable logo, something that allows potential customers to easily recall your business and what services your business is able to offer.
Q : Any ideas for your next card? Different shape / stock / options you might be considering?
A: I have many ideas for my next cards. I have printed out the template selection for my clients and encourage them to step out of their comfort zones and create unique and fun die-cut business (with the help of MorningPrint of course 😉
Q : Any tips for our clients to consider when they are creating their business cards?
A: Hire a professional!! Graphic designers, like myself, have the experience in the industry to research industry trends and use this knowledge and ability to create the business cards that best displays the image the company represents. Give me, Jacqui Ball from B:Creative Design Studio a call and I’ll help you bring your ideas to life!
Q : How was your experience with MorningPrint? Did you experience any difficulties when using MorningPrint, or find anything to be inconvenient or inefficient?
A: I had a great first experience using MorningPrint. From their user friendly website, templates, ordering, to the print quality, I have nothing but positive things to say about their services. I would highly recommend using them as your printer on your next project!
Special Offer from B:Creative Design Studio : Receive 10% OFF your first order atwww.bcreativestudio.ca when you mention MorningPrint.

Vector Sector

Thursday you are such a tease, so close to Friday yet so far away. How’s everyone Thursday going so far? You guys keep sending us great questions, so keep them coming! BTW happy “also known as” day! Thursday, March 10 – Also Known As Day: Today, whether privately or otherwise, come up with a new name for yourself. This is a playful, fun way for you to step outside of usual you. Be as creative as you dare to be and share your ‘new name’ as you choose, if you choose to do so. Encourage others to adopt a new name for the day! Hey if your alter ego needs a business card you know where to go! And if you don’t … www.themorningprint.com… You know having a card that said:  Princess Consuela Bananahammock – Head of Marketing … would be soooo awesome!!!

So while I was racking my brain for new topics for today’s blog, I was thinking about an order I was helping out with yesterday. So today’s topic shall be quality! Because don’t we all want the best quality? I know I do, unless we are talking about needles, or torcher, or bee stings.. can bee stings have a degree of quality? Any who.. here at MorningPrint we accept a variety of file types. While do accept .ps, .jpeg, .gif, .bmp etc.. we prefer .ai, .psd, and.pdf. However if I had to recommend one I’d suggest an .ai file. Why? Because you can create your designs as vectors! What is so special about vectors? Well let me tell you!! So what is a vector graphic?

“Computer displays are made up from grids of small rectangular cells called pixels. The picture is built up from these cells. The smaller and closer the cells are together, the better the quality of the image, but the bigger the file needed to store the data. If the number of pixels is kept constant, the size of each pixel will grow and the image becomes grainy (pixellated) when magnified, as the resolution of the eye enables it to pick out individual pixels.Vector graphics files store the lines, shapes and colors that make up an image as mathematical formulae. A vector graphics program uses these mathematical formulae to construct the screen image, building the best quality image possible, given the screen resolution. The mathematical formulae determine where the dots that make up the image should be placed for the best results when displaying the image. Since these formulae can produce an image scalable to any size and detail, the quality of the image is limited only by the resolution of the display, and the file size of vector data generating the image stays the same. Printing the image to paper will usually give a sharper, higher resolution output than printing it to the screen but can use exactly the same vector data file.” WOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOW!

So how is this a good thing? Say you were designing a logo for your company, and you wanted to use the logo on different products, like a business card, a post card, a letter head for you webpage.. etc. Well you aren’t going to use the same size for each one. So by having a vector graphic no matter how you resize this image it will never pixelate producing a crisp clear image every time. For that is important because when printing not only does it produce a better quality business card/ post card but it is also better to have a vector graphic for embossing, and foiling, by having graphics with clear defined edges our machines will have no problem producing quality finishing’s!

And I suggest Adobe Illustrator to accomplish this. The first thing you want to do if you are designing your own business card is make sure that your setting up your document correctly

Now you will notice that we have the width & height correctly listed for a paper business card document size. (Refer to our site for info on plastic business card document size)… Our color mode is set to CMYK cause we are creating a design that will be printed, and remember RGB is for screen viewing, so maybe if you are designing for a website that is when you would use RGB. And then make sure that your DPI or PPI is set to High at least 300, and you are ready to go.. or you could just take the short cut which is downloading our free template and skip these steps all together.. (http://www.themorningprint.com/resource/card.php)

Here is the template we offer for free on website for our clients who want to design their own cards. I always recommend using it because as you can see it already shows you the safety zone areas in blue. So making sure that all the info you want printed fit’s within those lines is a breeze with our template! Although we do suggest that before you upload your document that you do delete those guide lines.

So with a vector graphic no matter how you resize the image will always stay crisp

Now that is a good looking vector graphic!

Flawless.. go on.. stare if you want.. we are ready for our close up…

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So, goodnight, goodevening, goodmorning whenever and where ever you may be reading this from and remember to print responsibly!