Thursday you are such a tease, so close to Friday yet so far away. How’s everyone Thursday going so far? You guys keep sending us great questions, so keep them coming! BTW happy “also known as” day! Thursday, March 10 – Also Known As Day: Today, whether privately or otherwise, come up with a new name for yourself. This is a playful, fun way for you to step outside of usual you. Be as creative as you dare to be and share your ‘new name’ as you choose, if you choose to do so. Encourage others to adopt a new name for the day! Hey if your alter ego needs a business card you know where to go! And if you don’t … www.themorningprint.com… You know having a card that said: Princess Consuela Bananahammock – Head of Marketing … would be soooo awesome!!!
So while I was racking my brain for new topics for today’s blog, I was thinking about an order I was helping out with yesterday. So today’s topic shall be quality! Because don’t we all want the best quality? I know I do, unless we are talking about needles, or torcher, or bee stings.. can bee stings have a degree of quality? Any who.. here at MorningPrint we accept a variety of file types. While do accept .ps, .jpeg, .gif, .bmp etc.. we prefer .ai, .psd, and.pdf. However if I had to recommend one I’d suggest an .ai file. Why? Because you can create your designs as vectors! What is so special about vectors? Well let me tell you!! So what is a vector graphic?
“Computer displays are made up from grids of small rectangular cells called pixels. The picture is built up from these cells. The smaller and closer the cells are together, the better the quality of the image, but the bigger the file needed to store the data. If the number of pixels is kept constant, the size of each pixel will grow and the image becomes grainy (pixellated) when magnified, as the resolution of the eye enables it to pick out individual pixels.Vector graphics files store the lines, shapes and colors that make up an image as mathematical formulae. A vector graphics program uses these mathematical formulae to construct the screen image, building the best quality image possible, given the screen resolution. The mathematical formulae determine where the dots that make up the image should be placed for the best results when displaying the image. Since these formulae can produce an image scalable to any size and detail, the quality of the image is limited only by the resolution of the display, and the file size of vector data generating the image stays the same. Printing the image to paper will usually give a sharper, higher resolution output than printing it to the screen but can use exactly the same vector data file.” WOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOW!
So how is this a good thing? Say you were designing a logo for your company, and you wanted to use the logo on different products, like a business card, a post card, a letter head for you webpage.. etc. Well you aren’t going to use the same size for each one. So by having a vector graphic no matter how you resize this image it will never pixelate producing a crisp clear image every time. For that is important because when printing not only does it produce a better quality business card/ post card but it is also better to have a vector graphic for embossing, and foiling, by having graphics with clear defined edges our machines will have no problem producing quality finishing’s!
And I suggest Adobe Illustrator to accomplish this. The first thing you want to do if you are designing your own business card is make sure that your setting up your document correctly
Now you will notice that we have the width & height correctly listed for a paper business card document size. (Refer to our site for info on plastic business card document size)… Our color mode is set to CMYK cause we are creating a design that will be printed, and remember RGB is for screen viewing, so maybe if you are designing for a website that is when you would use RGB. And then make sure that your DPI or PPI is set to High at least 300, and you are ready to go.. or you could just take the short cut which is downloading our free template and skip these steps all together.. (http://www.themorningprint.com/resource/card.php)
Here is the template we offer for free on website for our clients who want to design their own cards. I always recommend using it because as you can see it already shows you the safety zone areas in blue. So making sure that all the info you want printed fit’s within those lines is a breeze with our template! Although we do suggest that before you upload your document that you do delete those guide lines.
So with a vector graphic no matter how you resize the image will always stay crisp
Now that is a good looking vector graphic!
Flawless.. go on.. stare if you want.. we are ready for our close up…
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So, goodnight, goodevening, goodmorning whenever and where ever you may be reading this from and remember to print responsibly!