MorningPrint Hint: Understanding the Margin of Error

Good Monday morning world! Today we wanted to talk about a common issue we hear about from our clients in the offset gang printing industry.

You set up your artwork for print. You use the guideline set up, your text is within the safezone.

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you submit your order and when you get it back the text is touching the edge of the document and the whole design looks off-center.

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The Design of the Month for December is…

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

Business Card Design of the Month : December
Designer Name : Shawn Hazen
Company Name: Hazen Creative Inc.
Website : www.hazencreative.com
Order Details : Heavy Nouveau +
Oversized Blind Press Embossing
REVIEW
Q : Please briefly tell us about you, your company, your products and services:
A : I run a small studio in Chicago that specializes in visual design: mostly logos, web sites, and editorial work.
Q : You have a very clean and simple design which is very effective, how did you arrive at this concept?
A: Thanks! I actually just simplified my studio’s branding. I wanted to do something with just the name, in bold but minimal typography. But I didn’t want it to be SO minimal that it wasn’t “special.” I had been thinking about doing a foil stamp-which I’ve done for a couple clients through MorningPrint and then I noticed the embossing, which I’d somehow missed before! It was just the touch I was looking for, so I designed the card around being able to do that.
Q : You have many orders with MorningPrint, all of which are on the Heavy Nouveau. How did you select this stock and what keeps you coming back for the same stock?
A: Yes, I pretty much use that exclusively with you guys! I started designing business stationery back when there weren’t all the online printers-working with a traditional local printer using 1 to 3 spot colors on an uncoated stock. The explosion of online printing is great in a lot of ways, but options are limited and I miss the slightly-toothy uncoated stocks I used to spec with my local print shops. The Heavy Nouveau is my favorite option for getting back to that classic, tactile quality that I want for business stationery but still getting the benefits (cost, speed, and full-color) of online printing.
Q : How has your experience with MorningPrint? Did you experience any difficulties when using MorningPrint.com, or find anything to be inconvenient or inefficient?
A: It’s site and the service has always worked really well. My only unusual experience this time was that I contacted Laura in your service department this time because I was worried about exactly how my blind embossing would work (since I was doing it over a solid printed surface.) But that was just me being paranoid and overly cautious-I could have just sailed through with the information/functions on your site. But it was nice to be able to get confirmation that I hadn’t screwed anything up!
Q : A business card can hold a lot of different information, how did you determine what information to include, and what do you believe are the key components needed for a business card?
A: That’s a good question. I still have clients who insist on putting a fax # on there when they haven’t used a fax in years! Old habits die hard, I guess. I kept mind simple-no title or extraneous information. I could have included a tag line or description of what I do and both my phone numbers, but I find that when I hand someone a card, I generally have laid a little groundwork, so I really only need to ensure they have my name, number, email and web site. I’ve actually left my address off cards in the past! But I like having a little more info on there than that-even if just for design reasons!
Q : Any tips for our clients to consider when they are creating their business cards?
A: Think about my comment above: what is the situation you’ll be in when you give it to someone, and what will they need the card to convey to them? In my case, the more intangible aspect of handing someone a card is that I want them to take it and go “ooooh”-and so far my blind embossed type on blue is doing that! Because I’m a designer, there has to be some designs-ness to it. But I want all my clients to get an “oooh” when they hand someone their card. That may not be triggered by something visual: a really clever tag line can have the same effect. Since cards are less a part of daily business life these days, if you’ve got one, it should be purposeful and special.
Q : Any plans for your next business card?
A: I actually want to do 3 more of this exact same card, but instead of cyan, I want to do magenta, yellow, and black! Am I a huge design dork or what?

MorningPrint Hint: Embossing

embossing

Embossing is a great way to add interest to your business cards. Embossing is a finishing technique where a graphic, text etc. is pressed into the paper using two die. one that is raised and one that is recessed. The dies fit into each other so that when the paper is pressed between them, the raised die forces the stock into the recessed die and creates the embossed impression. A specific level of pressure is applied to the dies in order to squeeze the fibers of the paper, which results in a permanently raised area in the paper (*note the backside of the embossing is indented).

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PET PEARL PLASTIC BUSINESS CARDS

We have one more week until our March sale is over. All our PET plastic pearl stocks are 20% off.

ImageOur PET plastic stocks are 0.22mm (6-7mil) they are ultra thin / light weight / flexible. They are one-of-a-kind and will definitely make a statement!

Our sheer pearl plastic stocks offer transparency which truly unique and eye catching. This stock is only available for a single sided design.
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Or standard pearl PET plastic offers a solid background so you can print a double sided design.Image

Keep in mind since all of these stocks have either a silver / gold background that any white areas in your design will be left un-printed revealing the stock itself. So if you need to express white areas this is not the stock for you. 

If you want to submit a complete design you can submit a document with the document size of 3.54″ x 2.28″. You will want to make sure to keep all text and graphics that you do not want to be cut off within the safe zone (blue line) 3.23″ x 1.97″. The trim line is the approximate area the cut will take place, because of the gang print cutting method the cut can shift in any direction 1-2mm, you will want to keep this in mind when laying out your design.

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 Print responsibly!

Design of the Month for March is…

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

ImageName : Jessica Schott
Website : www.foxfoto.com.au
E-mail : jess@foxfoto.com.au
Designer : Bjorn Schott 
Company : Fox Design Corp.
Website : foxdesigncorp.com
E-mail : bjorn@foxdesigncorp.com

Order Details

1. Heavy Nouveau Raised Ink (single side) Glossy Silver Foil Rounded Corners
2. Standard Coated 14pt matte 5 x 7 postcard + Spot UV
3. Uncoated Sticker 90mm x 70mm
4. Uncoated Sticker 90mm x 150mm

4_1_Business card Back - Printing

4_1_Business card Back - Printing

Interview:

Q : Jessica, briefly tell us about your business and its history:

A : I have been running a photography business for a few years and recently moved to another state and so decided to rebrand my business to better suit the market

Q : How did you select your designer for this project?

A: Well he is my husband! LOL And he also had just started his own design business so I knew I would get a great design and also a good deal.

Q : Where did the fox theme come from?

A: Our family shield features a fox so the theme runs through into our businesses.

Q : What direction did you give your designer? How did you like the final outcome of the project?

A: I explained that I wanted something simple and yet elegant, something not over the top but that would grab your attention.

Q : Bjorn, please tell us a little about yourself as a designer, and the services you offer:

A: I have been working in partnership with a very talented young designer by the name of Sebastian Pizarro for a while whom is now the other member of Fox Design Corp. We offer services to various niche markets like wedding stationary, greeting cards, and personalized stationary for individuals, along with logo and website design or a whole identity for a company as we have done for Jessica.

Q : Your design inspires us, what inspires you?

A: I think that the things that I admire most are always the simplest and yet convey a strong message with very little, whether it is words or just a few lines. This is mostly because when you start with an idea it is very cluttered and it is taking the time to remove the clutter that leaves you with something poignant and interesting.

Q : This order used a variety of options for this project, Spot UVFoilingRaised inkRounded Corners. How did you decide on the options?

A: MorningPrint offers many different printing options that I have been wanting to try for quite some time, so when the client said that she was happy to try anything we recommended it was hard not to try all of them LOL. I think that foiling gives things a sense of class along with rounded corners and the cards won’t bend in the corners and maintain a more pristine look. The raised ink and spot UV also add a texture that give the cards a real premium and tactile feel that also shows off the pattern we designed in a subtle way.

Q : When working with your clients, how do you get to the bottom of the style / design / products you will offer them?

A: I think as a designer it is important to understand the clients business, and therefore how the design will help the business stand out and also how they will use their stationary, in order to offer them the best solution. For example if my client is a plumber we might try a simpler design to make them look more upmarket instead of a tacky graphic and slogan and I would steer them more to plastic cards due to their water resistance and ease of cleaning in case they get them dirty. I would not try and steer them to something that may be more premium but that would not be particularly functional or useful for the business.

Q : Any tips for our clients to consider when they are creating their business cards?

A: Given the amount of cards people receive all the time it is worthwhile putting some effort in making something memorable in both design and feel so that you have more chances of potential clients keeping your cards and not throwing them away.

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Special Offer from Fox Design Corp : We will offer a 10% discount to anyone that mentions MorningPrint.

 

MorningPrint Product Feature: Black Card Stock

If you are looking to hand your client something truly unique look no further than our black paper stock business cards. These cards offer a crafty feel while having a certain wow factor. The thing is that this stock isn’t for everyone. If you need a some-what conservative card for your company or industry this might not be the card for you.

Black stocks

The Black Paper stock is 14pt and the original color of the stock itself is black so if you look at the edges it is also black not just printed black. Because the stock is so dark we are unable to print any ink, but rather foil / black raised ink & or embossing.

Our website gives you 2 options, you can either build your card online with our online tools, or you can submit a complete high resolution design. If you build your design on our template you will only able to enter text. If you are looking to add any graphics you will need to submit a complete design.

Tips for foiling:

Available foil colors: Glossy Gold / Matte Gold / Glossy Silver / Matte Silver / Hologram Foil / Blue Foil / Green Foil / Black Foil. Please note that these colors cannot be combined. If you select Glossy Gold foil your design then the whole design will be done in Glossy Gold Foil (front and back).

We recommend keeping your design for this simple and minimal. Avoid large blocks of foil as this might cause issues with peeling / oxidation over time.

If you are submitting a complete design you will want to make sure that your document size is 3.62” x 2.05” (the approximate trim line is 3.54” x 1.97” and the safe zone us 3.38” x 1.81”).

black_paper SET UPYou will want to make sure of the following:

  • Document size is correct 3.62” x 2.05”
  • All design elements are expressed in 100% black on a white or transparent background
  • There is no shading / gradients within the design
  • Resolution should be at least 300 dpi (vector file is preferred)
  • Text has been either converted to outlines / rasterized : By converting fonts to outlines in programs like Illustrator and Photoshop, you will avoid font issues such as missing fonts or missing text. When converting text to outlines, the font becomes a “shape” and will look no different than its original font. If your fonts are not converted to outlines or rasterized, your design may not be viewed the way it was meant to be seen. Illustrator – Select All text – Type – Create Outlines / Photoshop – Select text layer – rasterize
  • If you are adding embossing keep in mind that there is a 40mm x 20mm limitation, any larger and there may be an additional charge requested after the initial order is placed, too big and it might not be possible. You will want to provide a separate file expressing this area for embossing denoted in 100% black on a white / transparent background.

So create something unique and stand out from the crowd! You are one of a kind, shouldn’t your business card be?

Print responsibly.

MorningPrint February Promo: PET Plastic

It is February and love is in the air. We love you guys so much that for a limited time during the month of February we will be offering 15% off on our best selling PET plastic cards (White / Gold / Silver).

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These plastic cards are in a category all their own. They are 0.22mm, ultra-thin, light weight & flexible. These slim cards are great for slipping into wallets as they do not take up much space but they remain durable for the long run. As always we recommend always checking out a sample before placing an order to make sure these stocks meet your project needs (sample kit can be requested through the MorningPrint website.

These cards will set you apart from your competition and will get you noticed. Many clients use them as: eye catching business cards / coupons / promotions / club openings / invitation etc/ economical option for membership cards.

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MorningPrint is a CMYK gang printing service, which means we use a 4-color subtraction method of printing (there is no white ink). All white areas in your design will be left unprinted revealing the stock itself. If you need to express areas of white we recommend that you select the white plastic stock.

DESIGN OF THE MONTH : NOVEMBER 2012

Hello! Here at MorningPrint, we receive many amazing designs, and we really
enjoy seeing the creative process the designers go through. We enjoy
seeing the results received after we send these designs to print.
We would like to share some of these creative designs with you to help inspire you as they have inspired us.

Name : Michael Edwards
Website : sites.google.com/site/michaeledwardsdesign
Email : edwardsproductions@gmail.com
State & Country : Ohio, United States
Order Date : 2012-10-23
Stock : Opaque White Plastic

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INTERVIEW:

Q : Briefly tell us about your company, it’s history and what kind of services do you offer?

A : I am a freshman graphic design student at Bowling Green State University. I also specialize in fine art and Illustration, for which I also do commissions.

Q : Your design inspires us, what inspires you?

A : In my design work I have always been inspired by sleek, modern designs.

Q : Why did you decide to select opaque white plastic for your design? Where you looking to print on a plastic stock or did you see MorningPrint had plastic and decide to try it? Have you ever had experience with PET plastic before?

A : I chose the opaque white plastic because I knew it would give my design the modern look that I wanted. I also chose it because of its durability and the fact that someone may be less inclined to throw the card away, for marketing reasons. This is the first time I have worked with PET.

Q : Assuming you have had experience with printing on paper products with any print service, what is your opinion of the printed result on the plastic? Was the color outcome what you expected? (Due to transparency color outcomes can often differ from what is seen on screen)

A : I am very pleased with the result of the printing. I was impressed at how the ink retained its color quality when printed on a translucent surface.

Q : MorningPrint offers free sample kits for clients to check out the products beforehand, did you receive one prior to placing your order?

A : I did not choose to receive a sample kit prior to placing my order.

Q : Your layout is simple yet effective, how did you come up with it?

A : I wanted a design that was easily readable while being aesthetically pleasing.

Q : Any changes or stocks / options you are considering for future orders?

A : I am happy with the stock that I chose for my current design, however I may change the stock depending on the design, as MorningPrint has many options to choose from.

Q : Any tips for our clients to consider when they are creating their business cards?

A : The only tip that I could offer is to not hold back ideas of complex designs, as MorningPrint’s printing options are highly capable.

Q : Did you experience any difficulties when using TheMorningPrint.com, or find anything to be inconvenient or inefficient?

A : My experience with MorningPrint was a good one.

Q : Have you used any other online print services? If so how would you rank MorningPrint’s product and service in comparison?

A : MorningPrint is the first service that I have used for printing, and I will certainly be back because of the quality of the prints as well as a competitive price.