Design of the Month: October 2018

1. Name: Caitlyn Humphreys

2. Company Name: The Same

3. Website: Portfolio- chumfries.brushd.com
Store- hazya.etsy.com

4. Business Contact Email: chumfries@gmail.com

5. Please give us a brief history of your business and some of the services you provide.
Hi! My name is Caitlyn Humphreys, and I work as a freelance animator and illustrator! I also own my own etsy store, where I sell enamel pins!

6. What was the inspiration for your design?
For my branding, I’ve been using concept art from my film, Brambles- it’s one of my favourite illustrations, and the colour scheme suits me quite well. It has a good ‘feeling’, I feel like the piece appeals to people, so they remember my card and are interested in picking it up when I’m at conventions.

7. We get many questions about our Spot UV. Would you like to share your opinion about the final result of the Spot UV?
I love Spot UV for creating depth in illustrations! The difference in colour between coated printing was on coated paper, so I wanted to try a variation that used Spot UV selectively.
Coated paper really makes darker colours pop, but I like how lighter colours are in uncoated paper, so Spot UV gives me the best of both worlds. I love how it turned out!
I’ve also used Spot UV a few times in other projects as well to create ‘invisible’ elements, that are present in Spot UV and not present in the actual printed design, and I love how interactive the experience of looking at the card becomes – it kind of feels a little more like a secret shared between the giver and receiver of the card. 😉

8. What do you think of the Standard Coated 14pt Matte paper? Do you like the soft touch feeling?
I love it! The contrast between it and Spot UV is fantastic.

9. How did you choose Hologram Foiling over Silver?
I wanted silver, but I wanted it to have a little more pizazz! The different colours you can find in the foil makes it more fun for the person who has your business card, which encourages them to interact with it more!

10. What is your favorite part of your business card?
I love how the illustration turned out with the Spot UV

11. What made you choose MorningPrint?
Your huge range of options Many places only offer gold silver foiling, and you have an enourmouse variety of options, and each is very clearly laid out! It makes it easy to know what is achievable, and what you should plan for in your design. Also your turnaround is fantastic! Thank you for all your hard work.

12. How was your experience with MorningPrint? Would you recommend us to others?
Of course! I already have 😉

Inquiry: info@themorningprint.com

What You Need to Know: The Difference Between Raised Ink and Spot UV

Our custom center and phone calls tend to ask similar questions regarding Spot UV and Raised Ink. Many assume these two different techniques are the same thing, when the truth is, they are not.

What is Spot UV?
Spot UV is a glossy, transparent lamination that lies flat on the designated portions of your text or design.
Spot UV is created by applying a glossy clear coating . We use a UV light to dry the Spot UV instantly.

Can I have a raised Spot UV?
There is no raised Spot UV. Continue reading because you could be looking for Raised Ink.

What is Raised Ink?
Raised Ink is a raised glossy transparent material which is placed over designated portions of text or design. Raised Ink can be clearly seen and felt.
Raised Ink is created by placing powder on designated portions of the design and text. The card with the powder then passes through a heater which causes the Raised Ink to turn into a transparent, glossy, raised gel.

Is your Raised Ink actually raised?
Yes it is.

Can I have colored Raised Ink or Spot UV?
Raised Ink and Spot UV are both transparent material. They do not bring color into your design or text. However, you can print your colorful design/text with ink with Raised Ink or Spot UV placed over the colorful design/text. The transparency of both Spot UV and Raised Ink will allow the printed color to shine through.

Can I have Raised Ink or Spot UV on both sides of my card?
Raised Ink can only be done on a single side of a card.
Spot UV is able to be placed on both sides of the card.

What paper choices do I have for Raised Ink or Spot UV?
Raised Ink is available on many paper choices, with the most commonly choices being Heavy Nouveau, Heavy Linen, Heavy Silky Matte, and Vintage Kraft.  All paper business card choices EXCLUDING for the following: All Coated Stocks, Cameleon, Yupo, Sumo Nouveau, Sandwich Cards.
Spot UV only comes on a single paper choice, Standard Coated 14pt Matte.

Will Spot UV or Raised Ink crack or break?
No, our finishing options are durable and can withstand wear and tear.

Can I have both Spot UV and Raised Ink?
No, because they are not possible on the same papers.

How will Raised Ink or Spot UV affect the colors on my card?
Since both Raised Ink and Spot UV are transparent, you will be able to view the printed colors underneath the lamination. But, because both these finishing options are glossy, the colors could appear slightly darker because they will be more saturated compared to the rest of the card.

What is Raised Ink or Spot UV used for?
Most people use them on their texts. But Raised Ink and Spot UV can be used to create designs. They can also be used to draw attention to a design element, let’s say a red circle.

How do I tell you where to put the Raised Ink or Spot UV?
The short answer is: Through your design files. However, the instructions change slightly depending on which design method you are using on our website.

-If you choose ‘Customize Designs’ (our Self Design tool)
This method is for those who do not have design programs, or only part of their design completed (like just their logo).
Once you choose this method you will be sent to our online template. Simply fill in your text and arrange the layout to look the way you wish. Make sure to upload any picture using the ‘Image’ button right above the template. When you finish, continue following the instructions until you reach the Finishing Options page. Make sure to select specific finishing option you want: Spot UV or Raised Ink. In that same section you will be able to specify what should have Spot UV or Raised Ink.
If you are selecting Spot UV, you can also select Single or Double Sided.

-If you choose ‘Upload a Complete Design’ (for someone who has a completed design file)
You will be submitting two design files. One labelled “Printing file” and another labelled “Raised Ink file” or “Spot UV file”.
On the ‘Printing File’ you will be putting everything that you want to have ink printed (this includes all colors and black/gray). On the ‘Raised Ink file’ or ‘Spot UV file’ you will be showing in an all black design what you would like done in Raised Ink or Spot UV. Make sure that the Raised Ink or Spot UV files align with the Printing file.
*If you are going to do double sided Spot UV, then you will be submitting a total of 4 files.

Inquiry: info@themorningprint.com

Silver and Gold Business Cards

1. What is Gold Plastic and Silver Plastic?
Gold Plastic is a solid metallic gold plastic in a business card size of 3.39×2.12 inches. The Gold Plastic has a strong coloring similar to a shade known as old gold. Silver Plastic is a solid metallic silver plastic in a business card size of 3.30×2.12 inches. Silver Plastic has more of a silver gray color. Both Silver and Gold plastic automatically have round corners.

2. What type of plastic is the Gold and Silver Plastic?
Both the Gold and Silver Plastics are made of an environmentally friendly material, known as PET. The PET material makes them ultra thin, waterproof, bendable and difficult to break. However, since they are made of PET plastic, these cards are prone to scratching. Scratches on Silver Plastic tend to be more visible than the scratches on Gold Plastic so they will need extra care.
Cleaning these business cards is easy. Simply use a soft fabric to remove any extra fingerprints which show up.

3. How reflective are the Silver and Gold Plastic?
Both plastics look metallic. However, the Silver Plastic is the most reflective. It has enough shine to be used as a mirror. The Gold Plastic has a soft glow/shine. It is no where near as brilliant as the Silver Plastic.

4. What type of design styles work well on Gold and Silver?
In general, simple and large designs work best on both the Gold and Silver plastic. Their natural coloring is so bold that simpler designs complement the color without overwhelming the cards.

The type of styles which go best with the Gold Plastic are geometric, or text based designs, where the color is the central focus. Simplistic and angular designs allow the boldness of the card to stand out without creating an overwhelming effect. A complex design looks best when it is not filled in.

The styles which go best with Silver Plastic are modern, edgy, tech-y, and high end. A design concept we usually see with the Silver Plastic is to print a background color, and have the text shine through in the original Silver.

5. What colors look best on them?
Both plastics have strong coloring, and the final printing of colors will be altered. Black is the best color to use on both the Gold and Silver Plastics.

It would do well to keep in mind that bright greens and reds print well on the Gold Plastic.

Silver is able to print colors better than Gold. Blue tends to create an edgier and more modern look on the Silver Plastic. Orange and red also print well, but they do not come up often in designs.

Inquiry: info@themorningprint.com

New Product: Sandwich Colored Edge Cards

 

MorningPrint is pleased to announce our latest new product, Sandwich Cards. These business cards have coloring in the edge to create a small pop of color. We put together an introduction to our sandwich cards for you to get an idea of the kind of business cards you will be ordering.

Why is it called a sandwich?
We call it a sandwich because to achieve this look, there are three papers involved. two white papers with a colored paper in the middle. Therefore, if you look closely at an individual sandwich card, you will be able to distinguish a layer of white, followed by a layer of color, topped off with another layer of white.

How Much is the Processing time?
2 business days (not including shipping)

Paper description:
Since there are three components to the Sandwich Card, this option is one of our thickest cards, at 32 pt. The paper itself is uncoated, meaning it is not smoothed out, so you will be able to feel the natural paper’s roughness. This paper is also matte, meaning there is no shine of any kind within the paper itself. Finally, it has a creamy white coloring.

Finishing options include: Foiling, Punches, Laser Cutting
Foiling on the front and back, Punches and Laser Cutting are all available on these business cards.
Since it is the color edge is created through layering papers, if you wish to do Laser Cutting or Punches, you will be able to see the colored edge even on the inside.

What are the color options? Black, Red, Yellow, Blue

1. Black-
We offer a dark shade of black as one of our color edge options. This specific shade might be harder to see in bulk, as it can be mistaken for shadow at a quick glance. If viewed on a single card, it is quite visible against the two layers of white paper.

2. Blue-
The closest color name to the shade of blue that we use is ultramarine blue. A bright and bold color, it is easily seen, even by a quick glance. However, because it is a thin line color that we incorporate into our Sandwich Cards, this color will not distract from your design.

3. Red-
MorningPrint uses a bold shade of red, similar to crimson, as our red option for the Sandwich Edge business cards. It is a a darker shade, for those who would like a punch of color, but not too much brightness.

4. Yellow-
Yellow is the brightest color we offer, similar to the shade of sunflower yellow. It is very easily seen in a bulk of cards and in a single card. It creates a cheerful and modern feel to the original paper stock.

Inquiry: info@themorningprint.com

Design of the Month: August 2018

1. Name: Gabriela García Cano

2. Company Name: Sisters

3. Website: https://www.sistersaccesorios.com/
https://www.instagram.com/accesoriossisters/

4. Business Contact Email: accesoriossisters@gmail.com

5. Please give us a brief history of your business and some of the services you provide.
Accesorios que hacen a un estilo!
Accesorios de moda femeninos.
Somos un equipo con mucha experiencia en el  diseño y la producción de moda, buscamos brindar un producto bello y destacado acompañado de asesoramiento personalizado.
——English Translation——
Accessories that make a style!
Women’s fashion accessories
We are a team with a lot of experience in the design and production of fashion, we seek to provide a beautiful and outstanding product accompanied by personalized advice.

6. We would like to talk about Sister’s branding. There is a consistent use of geometric designs, which creates diamonds. To be honest, the geometric design is our favorite design element of your design. We also notice the color palette is pink and white. How did you decide the company’s brand?
The shape of the glass or diamonds is very present in our products, we believe that it represents us. The form itself is beautiful and allows you to compose a lot from there. The pink color is also close to our choices, it can also be a very versatile color and can have small meaningful things different things.

7. What made Sisters choose Bronze Foiling to be paired with the pink and white color combination?
We wanted the metal present in the design, and it seems very fine combined with the pink that is similar.

8. We noticed a custom die cut, which resembles the face of a diamond in both pink and white. It is such a pretty design. Can you talk to us about it?
Yes, it accompanies all our products. Pink for silver, gold, crystals and black products. White for color products.

9. Sisters has three different types of Hole Punches (triangular hole punches, round punches and oval punches) used on the custom die cuts and square cards. Can you let us know how you decided to design the Hole Punches?
Triangles to pass the hanging son.
Round and oval for the different types of rings.

10. Gift card has custom sizing and an extensive use of the Bronze Foiling with the geometric design created as a pattern across the front. Can you let us know what this card will be used for and how you were able to create a design which reflected the company’s brand while differing slightly from the rest of the cards?
This card is created for professional makeup artists, wedding planners, hairstylists to give their clients promoting “Sisters”. The card must be beautiful and signify a beautiful object to be delivered, otherwise they would not.

11. What made you choose MorningPrint?
I live in Argentina, I could not get my designs done. So I searched the Web. Encotre [I found] Instagram and I followed them and messaged through Facebook. The person who answers on Facebook is excellent and immediately answered my questions and needs.

Inquiry: info@themorningprint.com

 

 

New Service: Same Day Printing

MorningPrint is excited to announce that we have a new service, Same Day Printing. Same Day Service is meant for those who need an express print job with the fastest possible shipping. Here are the four most common questions regarding our new service. Make sure to cover #4, which discusses delivery in detail.

1. How is Same Day Printing Different from MorningPrint’s Other Services?
Just like our normal service, in Same Day Printing once you place your order, the order will begin printing that same day (except in cases with technical difficulties with the design). The main difference between Same Day Printing and our normal service is all the paper selections under Same Day Printing are guaranteed to finish printing on the day you place the order, as long as you place your order before 7pm PST (and before 5PM PST on Fridays).

2. What Are Important Details to Know About Same Day Printing?
This express service is affordably priced starting at $13.99 for a quantity of 100 cards.

Only ink printing is available for Same Day Printing. If we offered any finishing options then we would not be able to guarantee the order would be done within the same day the order is placed, because all finishing options take 2 business days.

3. What Kind of Papers are Available with Same Day Printing?
With Same Day Printing, you will have a selection of three different types of papers, matte, texture and an eco-friendly metallic.
The matte option is Super Fine Business Cards which is a stiff, matte, creamy white digital paper.
The texture option is Linen Business Cards made of a bright white, thin paper with a matte finish and a woven texture.
The eco-friendly metallic option is Pearl Business Cards is a smooth digital paper with shimmer.

It is also important to keep in mind that all the papers under this section are fairly thin, the thickest being Super Fine Business Cards at 12pt. For reference United States standard thickness is 14pt.

4. How fast is delivery? It depends on your location
Same Day Printing service requires that your order be placed before 7PM PST. With this service, you can expect the package the next business day before 8PM, excluding weekends and holidays. This only applies to the United States and a few other countries.

Summer’s Break Out Color: Orange

Pictured: A Pumpkin colored Coated Rectangle Round Cornered Sticker

Orange is Summer’s breakout color.
And as this warm season continues, MorningPrint is seeing a growth in business cards, stickers and postcards featuring the vibrant color. Not only do we see the classic orange fruit coloring and also Halloween-orange, we see a full range of orange shades used on a variety of products.

Pictured: A Pumpkin colored Standard Coated 14pt Matte

Orange is Bright, Fun and Modern
Orange is a color that can convey a variety of messages.
1. Colors similar to orange peel can signify adventure.
2. Shades similar to Tangerine, look modern and fresh.
3. Richer shades, like Pumpkin can look exotic and bold.

 

Pictured: A Tangerine colored Standard Coated 14pt Matte with Spot UV

Orange goes with Blue, Pink, Green, and White
Blue is one of the best colors to pair with orange, because different shades of blue work with different shades of orange. A sky blue with tangerine can look quite modern, while Pumpkin and a medium blue looks warm and modern.

Pictured: An Orange Peel colored Uncoated Circular Sticker

Try to Avoid the Halloween Shades
The Pumpkin shade, can look exotic, but if used with a rich black can resemble Halloween. Avoid being too Halloween-y, by replacing the black with a navy blue or indigo. It has the same bold effect without reminding one of Halloween.

Pictured: A Pumpkin colored Uncoated Sticker

Intensity of the shades of orange will vary depending on what type of material used.
An Opaque White Plastic business card will give a lighter saturation compared to other products. It is an excellent pair for the shade of Tangerine.

Pictured: A Tangerine colored Opaque White Plastic

A Vintage Kraft sticker or business card is made of recycled paper. That means their natural color is the same as card board. And while they can accommodate the orange colors with an underlying red tone to them, their natural background will darken any color used on it.

 

 

 

Getting into Sticker Details

 

Left to right: Uncoated Square Round Corner, Coated with Matte Gold Foiling, and Coated Rectangle Round Corner

Some time ago MorningPrint did an introductory article called Stickers which described each sticker we offer. It is a good introductory piece to all our sticker collection. If you have not read it, we recommend doing so before proceeding with this article.

Left to right: Clear Circular with Glossy Gold Foiling, Uncoated Circular, Uncoated

 

What are the actual differences between Uncoated and Coated Stickers? What is the coating? Is there a shine?
-Both Uncoated and Coated stickers are made with the same kind of smooth paper. The only real difference between both of them is that one is coated, while the other is not. But this coating does lead to differing characteristics for each sticker, even though they are made with the same kind of paper.

-An Uncoated Sticker has no coating. It is a true matte sticker, without any shine or reflective qualities. Without any coating, there is also no protection against moisture, the weather or tearing. The original color of this sticker is a crisp, bright white, which makes any color pop. This sticker also has the ability to have very saturated colors.

-A Coated Sticker is the made of the same type of paper as the uncoated sticker, except it also has a laminate coating. This laminate coating has a high shine while making the sticker tear resistant. The coating also gives it some protection against moisture and the weather. While it has the same bright white of the original paper, the coating will make any printed ink more saturated.

Clockwise: Uncoated Square Round Corner, Uncoated, Coated with Matte Gold Foiling, Coated with Green Foiling

How large can the stickers be?
MorningPrint offers standard sizing from 2.36 x 1.96 inches to 3.54 x 5.90 inches. However if any of your designs are outside these standard sizing, then we can print those as well.

Clockwise: Coated with Matte Gold Foiling, Coated with Glossy Gold Foiling, Clear Circular, and Uncoated Circular

Is Foiling possible on stickers? 
Yes, Foiling is possible on most of our stickers. We are also able to do Oversized Foiling on our stickers. The sticker options which do not allow Foiling are Metal, Hologram and Vintage Kraft Stickers.
Not all of our Foiling colors are available to do on Stickers. The following Foiling colors are able to be added to our stickers:
Glossy Gold, Matte Gold, Glossy Silver, Matte Silver, Blue, Red, Green, Black, and Hologram
– Watch a video of Matte Gold Foil on a Coated Sticker
– Watch a video of Glossy Gold Foiling on a Clear Circular Sticker
– Watch a video of Glossy Silver Foiling on a Clear Sticker

Left to right: Clear with Glossy Silver Foiling, Uncoated Circular, Coated and Vintage Kraft

Eco-friendly Stickers
MorningPrint offers a selection of environmentally friendly stickers. They each have their own characteristics.
–Vintage Kraft Stickers is made with recycled paper, making it completely eco-friendly. By being made of recycled paper, Vintage Kraft Stickers have a natural light brown color.

–Durable Stickers are made of Yupo, a synthetic paper, which makes it water proof and tear proof. Durable stickers are more of a creamy white coloring, and completely matte. To view the effects of water on a Durable Sticker, click here.

Left to right: Uncoated with Matte Gold Foiling, and Coated

–Clear Stickers are completely clear, like our PET plastic business cards. Our stickers are made of pp material, which is an environmentally friendly plastic. These stickers are highly reflective. These stickers can also be placed facing a car window, but your design will need to be inverse.

–Silver PET is made of a PET material, which is an environmentally friendly plastic. The Silver PET has a light gray coloring with a slight reflective quality.

-Gold PET is also made of a PET material, an environmentally friendly plastic. It is only
available with our custom shape sticker.

Left to right: Uncoated with Red Foiling and Uncoated Circular with Black Foiling

One of our most frequent inquiries is what kind of sticker has the best tolerance to the weather?
The answer really depends on what you want the sticker to be used for and what kind of resistance you are looking for

–If your priority is the paper part of the sticker itself, you should consider our Durable Sticker. Since it is made of Yupo Paper, it is both tear proof and water proof. That means the ink will not run if it gets affected by water, ensuring a perfect design.
For example, if you want it to go onto products which will be around humidity and water, like a shampoo bottle, we recommend our Durable Sticker.
Here is a video of a durable sticker being placed under water.

–If the sticker is meant to be a label on a package, then we recommend Strong Adhesive Sticker. It is extra strength glue. Keep in mind the actual paper of the sticker will be our Uncoated stock.

–If you want to use the sticker as a sign and just want the most use, then a good combination is Strong Adhesive Sticker and add the Coated Sticker glossy coating: The strongest glue with some protection against the elements.

What is the Latest News on Stickers?
MorningPrint now offers Gold Stickers. However, it is only available with our Shaped Stickers. It will be one of the products listed that you can choose from. It is a PET sticker, meaning that it is also environmentally friendly.

Design of the Month: July 2018

1. Name: Thi Hoang
2. Company Name: teasomething
3. Instagram: teasomething
4. Business Contact Email: teasomethings@gmail.com

5. Please give us a brief history of your business and some of the services you provide.
I’m a hobby artist that started selling original art and fan-art at anime conventions since 2016. I sell small items, such as buttons, stickers, charms and bookmarks.

6. TeaSomething is an interesting name. Can you explain the meaning behind it?
The word “something” was just what I used to use a lot when I was younger and tea is how you pronounce my name.

7. Our favorite aspect of your design is the clever use of both sets of transparency of the Clear+White Plastic to create depth. The transparent green as the liquid and the solid character and flowers against the completely clear background. Can you talk to us about that?
Often times, I see pictures/videos of tea where the person would pour hot water on the flowers to make it bloom and it looks prettier when clear tea sets are used. I wanted my business card theme this year to be centered on that aspect but I couldn’t achieve that effect with solid/opaque cards. With a Clear+White Plastic card, I get the nice mimic of a transparent cup where you can see the tea and the flowers.

8. Can you talk to us about the female character featured on your business card?
I added her to give the card a magical feeling and consider her to be my version of Thumbelina.

9. What do you think of the Clear+White Plastic?
I really like how light weight it feels. It really surprised me to feel how thin it was and it looks fantastic when I hold it up to the light.

10. What is something you think is important for people to know about the Clear+White Plastic?
It’s good to check out the videos to see which card plastic card suits your needs! Make sure to read the note on setting up the file for Clear+White Plastic as it required an extra step.

11. What made you choose MorningPrint?
MorningPrint had a good selection of Plastic Cards that met my requirements and were also affordable.

12. How was your experience with MorningPrint? Would you recommend us to others?
I had a great experience with MorningPrint! It was a fast and simple process. Everything I needed to know was on the website and I definitely recommend others to use MorningPrint.

Design & Style Advice: Summer Trends

With a brand new season, comes new styles and trends we have been noticing here at MorningPrint. We cover everything from bold new colors to gradients in this article.

Bold Colors: Yellow-Orange-Red

Left to Right: White Plastic, Heavy Silky Matte with Blind Press Embossing, Heavy Linen, White Plastic, European Size Heavy Nouveau, Silver Plastic

With Summer just around the corner, MorningPrint is seeing an increase in bold colored business cards. Specifically in yellow, shades of orange and a rich red. The color with the most variation is orange.

Orange ranges from golden yellow-orange to the color of an orange peel to tangerine. Although it first began appearing back in February, Orange is looking to be the surprise break-out color of the season, because of it’s ability to be both eye catching and professional. It works when used in small touches throughout the card, or be the main color of a business cards.

Patterns

From Top Left: Heavy Silky Matte with Matte Gold Foiling, Linen, Heavy Nouveau with Bronze Foiling and Round Corners, and Heavy Nouveau

From the start of 2018, we have seen an increase in business cards featuring patterns in their designs. The pattern itself is usually the focus of the business card. The color palettes are selected based on what will make the pattern appear more obvious. For example, a bolder pattern may feature one to two colors. The colors will be selected to create enough contrast to emphasize the pattern. For example, the green and white vertically striped Linen card.

A softer pattern may involve more colors, but they will all be within the same color range, for example, the Heavy Nouveau with Round Corners.

Within the pattern trend is a growing popularity with vertical stripes. Bold and classic, vertical stripes are appearing more and more within business cards.
Retro Designs

From Top to Bottom: Standard Coated 14pt Matte with Spot UV, Standard Coated 20pt Matte, Silky Matte and Heavy Linen

Retro designs are a perfect fit for Summer because they are usually fun and reflects both soft and louder colors. At MorningPrint, we have noticed that a softer feeling design or a detailed design (such as the pink Silky Matte pictured above) tends to have a softer color palette. However, simpler designs tend to incorporate a bolder color palette.

We have also noticed that retro designs can also easily combine with another recent design trend, geometric shapes (such as in the top card of Standard Coated 14pt Matte pictured above) to create a retro look which also feels trendy.

Gradients and Depth

Clear+White Plastic

Last year, minimalist and flat 2-dimensional designs had a surge in popularity. Starting with Summer, we are seeing a return back to designs with depth. This depth can be achieved with shadow, or raised finishing options such as Raised Ink and Embossing. However, other times it can also be achieved through another design trend, a gradient.
Like in the business card pictured above, a gradient can be used to show depth or

Movement

The final design trend for Summer can best be described as a sense of movement. Many designs are now featuring elements or papers that seem to dance under a certain lighting.
The most used option is Hologram Foiling, Hologram Paper or Hologram Plastic. The movement of the rainbow coloring as the light hits the hologram tends to give the business card a sense of movement.

For reference click here to view a video featuring Momiji on Hologram Paper with Hologram Foiling

For a second reference, click here to view a video featuring the Hologram Foiling sprinkle