Tips to Keep in Mind When Designing a Business Card

Creating the right business card for your business is not a simple task. It is not just about creating a unique design, it has to be the right design which not only represents your business, but will also serve it’s purpose of carrying information. Here are some tips from MorningPrint of what to keep in mind when designing your business card.

business card design blue saint james

Make Your Information the Star
Keep your information the focal point of your design by incorporating large fonts. Make sure the coloring is not too subtle, so that it stands out from the background. We also recommend using simple, crisp fonts over fancy or complicated ones. By keeping the text information the focal point of your card, you are ensuring that your information is successfully passed on through your business card. If you must use a smaller or thinner font, then we strongly recommend using stamped Foiling on your text to ensure legibility.

business card design pink die cut

Research before you buy
Each printing company has their own requirements for submitting files for printing. However, most printing companies use CMYK ink. Therefore, your design should be set to CMYK color settings.
You should also keep in mind that commercial printers require a good quality printing file. That means the resolution of your design should be set to at least 300 dpi. A low quality printing file leads to bad prints jobs, like blurriness.

business card design checkers

Try incorporating your branding into your card
Integrating your company’s brand into your business card is an easy way to promote your company’s message. You can do this by using the company colors or by using a certain font of your text. If you have the space, you can also incorporate small design elements that will accentuate your information. For example, the above card is for a beauty salon and they incorporate lips into their business card.

business card design black paper

Have a reason to use special effects
Every so often we get a client who wants to use Foiling, Spot UV, and Embossing all on one side of their design. It seems to be a common misconception that the more special effects used makes your card more special. The opposite is actually true. Too many special effects can be distracting from the information of your business card.

Follow the example for the business card above, which is for a graphic designer. He has Black Paper, which only allows foiling for his information. Since his text is foiled, he used a smaller font. And he kept the main focus on his laser cut logo. It is simple and natural.

business card design one and only

Rely on the material itself
If you stay patient and use your time researching the different products that we offer, you will able to pick up on which type of paper or plastic is best suited to your design.
For example the above card uses Heavy Nouveau paper with Bronze Foiling, Blind Press Embossing and a Hole Punch. But when you look at the card, you are still able to see the elegant, creamy white characteristics of the paper.

Pantone Color of the Year 2018: A Few Points

Pantone Color of the Year 2018: Ultra Violet
Conveying originality and ingenuity the magical ultra violet is a distinctive and complex purple shade that fascinates and intrigues.

Ultra Violet Opaque White Plastic

Opaque White Plastic

1. CMYK Ultra Violet can be different than Pantone Ultra Violet
Pantone is exact, no matter on what type of material that is printed on.
CMYK printing creates a color based off 4 color groups; cyan (also known as blue), magenta (also known as red), yellow, and black. As you can imagine, combining 4 different colors gives a range of shades of the same color.

Ultra Violet Matte Gold Paper

Heavy Nouveau with Blind Press Embossing and Matte Gold Foil

2. Ultra Violet varies most when printed on plastic

 

Ultra Violet Clear Plastic



Ultra Violet can look quite different depending on the type of plastic it is printed on.
Clear Plastic (No White Ink): As a true clear plastic card, even the ink is transparent. This means Ultra Violet will appear transparent with a darker tint.
Opaque White Plastic: Ultra Violet will appear to be lighter shade because the original stock is a translucent white plastic card.
White Plastic: Of the different plastics, the most representative version of Ultra Violet because the original plastic stock it mimics the look of white paper.

3. Glossy options can alter the look of Ultra Violet

 

Ultra Violet Spot UV

Standard Coated 14pt Matte with Spot UV
Spot UV: A transparent, but flat lamination that can be custom applied to any portion of your design. Since it is glossy, it will darken the coloring of the design area it is applied to.
Watch the Spot UV shine here
Raised Ink: A transparent and raised lamination that can be applied to any portion of your design. As it goes through a heating process to create the raised effect, it can only be applied on a single side.
Standard Coated 14pt Glossy: A paper covered in a glossy laminate causing all printed ink to appear richer and more saturated than matte papers.

4. The five best Foiling colors to pair with Ultra Violet
Matte Gold
Matte Silver
Bronze
Hologram
Glossy Silver

5. Five Colors that pair beautifully with Ultra Violet

Ultra Violet with Accent Colors

Golden yellow- The boldest combination of colors, there needs to be a balance between both.
Soft pink-  A feminine pairing which subtly stands out from the Ultra Violet without distracting from the rich purple.
Light gray- The most professional combination, light gray is a neutral that will complement the bold Ultra Violet.
Bright Orange- The most modern color pairing due to the brightness of the orange.
Plant Green- The freshest color choice, it will be crisp

6. What to do if Ultra Violet is a little too bold for you

 

Ultra Violet Raised Ink

Aquarelle with Raised Ink
Incorporate the color into small parts of your design, like in your text. It will allow you to show you are up to date with the latest trends without the color becoming the main focus of the card.

Postcards: Marketing and Invitations

MorningPrint’s postcards fulfill many purposes, depending on the final design. Postcards are used for both business necessities and personal reasons. These postcards come in a range of paper options, including matte, metallic, glossy, texture, thick and thin papers. Depending on the chosen paper, different finishing options are available, such as: embossing, raised ink, foiling, and spot uv. When asked, we can do a folding service for those who want to created a folded postcard. Another special option we can address is that a postcard can be made into a bigger size, however the client will need to be flexible on the type of paper that is used and on the sizing.

Postcard Blue

Our postcards come in two sizes, 4×6 and 5×7 cards for the following papers:
Standard Coated 14pt/matte
Standard Coated 14pt/glossy
Standard Coated 20 pt/matte
Aquarelle
Nouveau
Heavy Nouveau
Linen
Heavy Linen
Scotland
Heavy Silky Matte
Star Dream
Heavy Star Dream
Vintage Kraft
Opaque White Plastic

Postcard Fashion
Small Business/Company Uses:
The most primary use for our postcards in regards to businesses, is for marketing material. Marketing material can range from anything such as announcements to professional holiday cards. For those businesses which deliver, these postcards are an excellent choice as a Thank You card inside the package. Those in the fashion industry use these postcards to have images of their clothing or styles. Artists use the postcards as an actual postcard with images of their artwork on it. Those in the food industry use images of food on their postcards. These cards are also a good option for corporations who use postcards for sending professional holiday cards and reminders to their clients. Online companies use these postcards to provide extra information for a purchased product.

Postcard Thank You

Personal Uses:
These postcards are also appropriate for personal uses. Some examples include invitations (ranging from wedding invitations to party invitations), thank you cards and holiday cards. In our experience, 4×6 tend to be more popular for RSVP cards and some menu cards. 5×7 postcards tend to be used for either invitations or menu cards or holiday cards.

Postcard Wedding

Creating a Professional Holiday Card

Glossy Gold Foiling Holiday Card

Designing the right holiday card for your business can be tricky. You want your cards to be festive without losing the professionalism of your work. Elements of a professional holiday card will keep your company culture in mind and has a warm holiday message for everyone; whether it is your colleagues, employees or customers. Some holiday messages to consider are: Season’s Greetings, Happy Holidays, Warmest Wishes, and Holiday Greetings. If possible try to represent your business with your design. For example, a baker can have a design involving a tray of holiday treats and a caterer can feature a warm holiday meal.

Fun Holiday Card

4×6 Postcard in Standard Coated 14pt Matte

It would be advisable to also have a festive, neutral and professional design for your corporate holiday cards. We, at MorningPrint, noticed that reserved designs are most commonly used in creating professional holiday cards. That is not entirely necessary. With the use of warm colors and a familiar setting, a holiday card can be professional with a warm and even intimate design.
For example:
A cup of hot chocolate near a warm fireplace
A tray of holiday cookies
Mittens, scarves and gloves
A cartoon of pets in scarves

If these types of images do not fit in with your business, perhaps a more general winter design can suit your needs.
For example:
Sleigh bells with ribbons
Starry night sky over a forest in winter
Snowman
Snow falling

Heavy Star Dream Holiday Card

5×7 Heavy Star Dream

If this does not properly represent your business, then consider a geometric design. For example:
Geometric designs are always professional.
Pine needle with branches and leaves motif
A close up of a snowflake, showing many intricate details
Fireworks
In a fancy font, write “Happy Holidays” or “Happy New Year” in different languages.

Those interested in creating holiday cards for their business can use our postcard sizes, 4×6 and 5×7. Our postcards can be made with a fold in them so your holiday cards will need to be opened, like a gift from you.

 

Folded Holiday Card

Vertical Folded 5×7 Postcard Standard Coated 14pt Matte with Glossy Silver Foiling

Some special papers to choose from are:
Star Dream/Heavy Star Dream: Festive metallic papers with a gold dust shine. These papers have a warm and celebratory feeling. Raised ink will stand out against this sparkling paper.
Vintage Kraft: A naturally brown paper best suited for vintage or more casual designs. Foiling, especially red foiling really pops against this paper.

Vintage Kraft Holiday Card

5×7 Vintage Kraft Postcard with Red Foiling

Heavy Linen: The most professional paper, with the brightest white while being upscale and fresh. This paper tends to look extra special with foiling or raised ink.
Heavy Nouveau: Our most elegant paper in a creamy white. Embossing will add to the professionalism of your holiday cards.

Holiday Partyu Holiday Card

4×6 Standard Coated 14pt Matte with Glossy Gold Foiling

Heavy Silky Matte: An elegant paper with a silky touch that allows fingers to glide across the paper. For a holiday card, we recommend considering using foiling or embossing with this paper.
Aquarelle: A watercolor paper which displays warm colors and watercolor styles which look intimate. Looks beautiful with just ink.

Glossy Silver Foiling Holiday Card

5×7 Standard Coated 20pt Matte with Glossy Silver Foiling

Standard Coated papers: Silky feeling paper with a soft laminate shine. Involves our thickest postcard, at 20 pt and the 14pt Matte can use Spot UV for a visual shine.

We hope this article gave some guidance in how to create a professional yet festive holiday card.

Vintage Kraft Holiday Card 2

4×6 Vintage Kraft

Design of the Month for June is…

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

c1Name : Jimmy González & Erick González

Website : www.leuxsolutions.com
E-mail : INFO@LEUX.DO
Order Details :
Black paper Glossy Silver Foil
Nouveau + Raised Ink (single side)


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im05 im06

Q : Briefly tell us about yourself, your company, and the services you offer:

A : We offer viable and innovative solutions putting aside conventional methods and providing ideas that will improve our customer proposals. Leux arises from the mixture of two minds and our task is to create, experiment and have fun every day.

The services we provide are: Motions Graphics, Video Production, Digital Marketing, Advertising, Project Startup, Branding, Webdesign. In short, everything you need for your company to stay in the mind of all its customers in a special way.

Q : After placing your order receiving the cards was not the end for you. You got creative after receiving the cards, made some cuts and had some assembly required. The end result was something truly unique. How did you come up with this idea to create a card with moving parts?

A: We must admit it was not an easy task, we needed something that awed people the moment they had it in their hands. After our “Creative Storm” and taking as inspiration the concept of interactivity, we tested, assembled and repeated over and over to reach this result.

Q : How did you select the stocks and options you chose?

A: Luckily we found a special place where we had a wide range of options to choose and our advantage was the samples that MorningPrint sent us. We did some tests with those samples until we finally decided on the Nouveau for the Rise ink and black paper for the foil, that gave this combination an awesome result.

Q : How did you make the cuts after receiving your card?

A: We had to make some cuts to the purple card, then with a “Circular Shaper 3/4” drilled the black card. The biggest challenge was merging both cards, for this we used eyelets and carefully we merged both getting the result you are seeing. Everything was done manually (Art & Craft).

Q : When working with your clients, how do you get to the bottom of the style / design / products you will offer them?

A: Our # 1 rule is to provide experiences with high attention to detail. We do our “Shoot ‘Em Up” session, in which we take the idea and analyze it from different points of view, thereby obtaining the sketch. After this, we do the proposals, obtaining stunning results.

Q : Any tips for our clients to consider when they are creating their business cards?

A:Think different, make mistakes because they help you to learn new things. Evolve your creativity, play with your idea and never forget to add the secret ingredient: To love everything you do.

Q :Any ideas for your next card? Different stock / options?

A: Rest assured that we will come up with something new, taking advantage of the products that MorningPrint offers. We’re thinking on a concept that plays with the perception of the viewer.

Q : How was your experience with MorningPrint? Did you experience any difficulties when using MorningPrint, or find anything to be inconvenient or inefficient?

A: Our experience was fantastic! We received a quick reply to all emails, all the answers were very clear. The delivery time exceeded the one shown in the website and the product we received was beyond our expectations. The best part was the love MorningPrint greeted us with, which is why our card has that special seal. We do not have a single complaint.

Special Offer from LUXE SOLUTIONS :We are offering 30% off for branding & design, 25% off for social media and 20% off for motion graphics & advertising. To take advantage of this special offer just mention MorningPrint.