Small Business Spotlight: TeresaKatherine

Business Names
TeresaKatherine Designs
Boutique by TeresaKatherine

TeresaKatherine Designs:
Boutique by TeresaKatherine:

Social Media
TeresaKatherine Designs: Facebook and Instagram
Boutique by TeresaKatherine: Facebook and Instagram

1. For those interested in getting into this line of work, what kind of advice or information do you think is important to know?
Set up all your business accounts properly in the beginning (business licenses, tax ids, solid contracts, etc) it may seem like a big investment upfront but will save a lot of headache in the future.
It’s important to have a clear idea of what you want to do and what type of client you want to attract.
When you’re focused, it’s easier to market your product or service. That doesn’t mean there isn’t room to grow and change in the future.

2. Do you prefer using more color or to keep it more monochrome in both of your businesses?
For TeresaKatherine Designs, I prefer to limit the color palette and keep it clean and simplified. My target audience includes scientists and engineers so shapes with sharp edges and clear, easy to read graphics are appealing to them.
For Boutique by TeresaKatherine, I keep my branding to black and white with pops of peach and mint to achieve the sleek, elegant look of many luxury brands. At the same time, I’m designing invitations and stationery for fun, lively events such as weddings and baby showers so I’m not afraid to use color in my work.

Teresa Katherine SC-Stockshop_BlushRainbowShower_invite

Photo Credit goes to: SC Stockshop



3. Regarding both of your businesses, how important would you say it is for a client to have done some research and have an idea of what they want?
Very important, while I can help guide and shape their ideas, we need to have a starting point because there is a wide range of styles for invitations, branding, and even presentations. If my clients have a basic idea of the goals they want to achieve and who they want to reach, I can develop a strategy to realize their goals.

4. What is something you want your clients to know about both of your businesses?
I approach design with a science and art background. Initially I was only interested in fine art such as painting and drawing while I was studying chemistry in college, but my whole life I’ve been interested in how and why things work and trying to find ways to make things more beautiful and effective. I came to graphic design as a means to use my artistic talents to help those of a more analytical mindset achieve clear and effective communication. Whether is branding an innovative product or clearly presenting
research data, the success of a product or idea is also dependent on how it is perceived and design plays a huge role in this.
Even with my stationery clients and products, I’m not simply trying to create something lovely for people to buy, I want to understand my client and portray their uniqueness. I tend to simplify my designs, especially my greeting cards, because I feel like the typical greeting card tries to put too many words in your mouth and complicates the message. I want people to feel like they can embellish a card with their own words, I’m just helping them get started.

Teresa Katherine JL-skullsock

5. What kind of design tools do you need to keep your businesses running on a daily basis?
I use the Adobe Creative Cloud (mostly the big 3, Photoshop, Illustrator and InDesign) for digital work and most of my creations start as a sketch with pencil and paper. I think it’s important to flesh out ideas rapidly this way first before starting on the computer. I also bring a lot of watercolor into my designs so I always have those supplies around for when I want to add that element of texture.

6. Why did you decide to separate both businesses rather than keep them under one single design label offering different services?
I started out with the two business under one umbrella but it was confusing for me (and I’m sure my audiences) to market my products and services. I was simultaneously trying to reach a highly technical audience and appeal to the ‘modern host’ like event planners, brides and individuals looking for paper goods. Once I split the two brands, it’s been much easier to focus my messaging.

Teresa Katherine IMG_3957

7. How important is digital marketing to your business?
Very important, I know my audience is on Pinterest and social media looking for inspiration for their projects or they are at their computer completing a paper and looking for resources. Some of the scientific magazines and journals may be useful for advertising but most people simply don’t have the time to read a magazine cover to cover on a regular basis.

8. What kind of custom work can you do for your clients in both of your businesses?
TeresaKatherine Designs: branding, website design, infographics, presentation design, conference materials.
Boutique by TeresaKatherine: invitations, stationery, monograms, watercolor art.


TeresaKatherine Designs
9. Can you explain your process for working with the client? Which of those steps do you consider the most important?
Discussion, research, design, production, follow-up

10. What do you think is most important to know when branding or rebranding a business?
The goals/vision for the brand coupled with their audience or following. These 2 pieces have to work together.

Teresa Katherine skribblez-bc

Black Paper with Embossing and Hologram Foiling designed by TeresaKatherine Designs and printed by MorningPrint



11. Can you go into more specifics into your Total Branding service?
Often when businesses ask for a logo, they really need a brand created or updated. Your logo is one piece of your brand identity but how it is used and what colors and fonts used across all visuals are what make up a brand. I created this package service to incorporate all aspects of a brand and the touch points a customer will interact visually with a business. The logo may catch someone’s eye but the cohesiveness of a website and business cards, presentations, etc will signal whether or not a company has their identity defined. The better defined your identity, the better you can market to your target
audience and therefore close deals or attract customers.

12. What kind of work is considered as Event Collateral?
I define ‘events’ as professional conferences, business meetings, networking events or corporate dinners. The collaterals can range from programs to large format signage, place cards or even invitations.

Teresa Katherine tegrex-logo

13. How do you decide which vendors will be best to use for your client’s needs?
I worked at a local print and marketing agency during and after completing my design certificate and gained immense industry knowledge about the capabilities of various printing methods and turnaround times. When I choose a new vendor I consider what types of services they offer and usually request paper or product samples when available. After running a small or test job then I decide if this is a vendor I’d like to continue to work with. The quality, price, and turnaround are all important factors to
consider. Some clients prioritize speed over materials, which I take into consideration when generating timelines and making recommendations. Social media groups are also good references for print vendors.


Boutique by TeresaKatherine

14. Do you have a design philosophy for your weddings and stationery business?

I still incorporate my ‘discussion, research, design, production’ philosophy but present it in a different way. I want to get to know my client and hear their story for the wedding/party/special event so I can find ways to incorporate special elements into their designs. The inspiration board is a visual representation of my research; since Pinterest is a huge platform for searching for wedding and party ideas, I present the inspiration board as a customized ‘Pinterest’ board for their event since it’s a familiar way to gather ideas. Once my client and I are on the same page for the ‘vision’ I start the design process and give them 2 options to consider.

15. How do you decide what kind of watercolor paintings to do?
They are usually personal choices that have meaning for the intended gift recipient (ie a watercolor of the Rotunda at The University of Virginia for a friend graduating from the Classics department). If the painting is not a specific gift, then I choose objects that I find interesting or challenging to paint.

Teresa Katherine apple watercolors

16. How much of a processing time should your clients leave for their stationery needs before their event?
Outside of full wedding suite design, I recommend a minimum of 2 weeks for the design process and 1-2 weeks for production and delivery. The design process depends not only on me but also on the client providing the necessary information and feedback in a timely manner.

17. Specifically regarding weddings, which type of paper do you advise brides to portion most of their budget on: Save the Dates, Invitations, Menu Cards or Thank Yous?
If they want luxury, then I suggest to invest their budget in the invitation suite as this is the crux of their paper goods experience. The other pieces can still portray a quality, luxurious image without needing to incorporate letterpress, foil stamping, etc.

Teresa Katherine YSP-menusflat

Photo credit goes to: You See Photography



18. Can you go into more detail regarding your Monogram signs?
Working with a CNC machine sparked my imagination for all the types of materials I could make signage out of. Whether I digitize my own lettering or choose a font I love, the outline of the letterforms is cut out of plexi glass and sometimes adhered to panel that frames the letterform. For solid colors I’ll use spray paint to achieve a flat look; for the wood grain texture, I used a stiff bristled brush with acrylic and metallic paint. The 2 pieces are adhered using heavy duty double-sided tape.

19. How do you decide which vendors to recommend to your clients?
For printers, it’s based on materials/printing methods available, quality, and price. For event planners, photographers and florists, it’s pricing and personality as these people will work closely with my clients to bring their vision to life.

Morning Print Hint: Outlining Your Text

Fancy fonts can be really fun and fantastic not to mention futuristic, ferocious and flirty.. sorry just got on a little alliteration kick there.

However I’m sure we have all experienced typing something up in a fun font and then saving it on a portable device and using another computer only to find out that this other computer doesn’t have the same fonts stored on it and therefore cannot read your text or it comes out in a different font.. etc. This is also the same case for when you send us your documents. We might not always have the fonts that you have embedded in your files. Text can be converted to curves (paths) in some graphic programs. This will fix upload errors that result when fonts are not embedded in your file. Following these easy steps will help ensure that your text prints clearly.

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MorningPrint’s February 2015 Promo

February is here and it is time to save! Right now all the Pearl Plastic stocks are marked down 20% off at No coupon code is needed the prices have already been slashed and this offer will be gone at the end of the month. So if you are looking for a truly unique stock that will get you noticed then go for the Pearl!

Don’t forget to check out our sample kits, you can check out the stocks before ordering: Click here for a sample kit.

MorningPrint Hint: Embossing


Embossing is a great way to add interest to your business cards. Embossing is a finishing technique where a graphic, text etc. is pressed into the paper using two die. one that is raised and one that is recessed. The dies fit into each other so that when the paper is pressed between them, the raised die forces the stock into the recessed die and creates the embossed impression. A specific level of pressure is applied to the dies in order to squeeze the fibers of the paper, which results in a permanently raised area in the paper (*note the backside of the embossing is indented).

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Design of the Month for May is…

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

1Designer : Jeremy Fuller
Website :,
E-mail :
Order Details : Clear Plastic + White ink (PET 0.22mm) 



Q : Briefly tell our readers about you and your company:

A : Wolf Studios is an independent development company focusing on games and apps. It’s just my wife and I. She handles the business side and networking with others, and I do the designing and development. I’ve been doing graphic design, programming, music composition, and writing since a very young age. Most recently, I released a series of word games on iOS called War of Words. I never sit still-right now I’m designing a table-top game and writing a novel.

Q : Looks like this is your first order with MorningPrint. How did you find out about us and did you shop other printers?

A: I found MorningPrint through a Google search, and I did check out a few other printers. I was specifically looking for clear or translucent plastic cards. They varied quite a bit, from very thick and expensive credit-card-style cards to the very thin cards MorningPrint offered. I decided I preferred the thinner stock. MorningPrint was also far more affordable than the alternatives, and that certainly helped!

Q : You selected our clear plastic + white ink. Why did you select this stock? Had you printed on PET plastic before?

A: I wanted to do a card that was very unique. To achieve that, I wanted to play with transparency and plastic. This was my first attempt at any sort of plastic business card. I have experience designing screen printed textiles, so I knew a white plate would be very helpful in this case. I tried designs for the gold and silver plastic cards first, but wasn’t happy with the results in Photoshop, so I decided to go with clear plastic.

Q : What was your design process like for creating your card?

A: Initially, I struggled with it a lot. I tried several radically different approaches. It’s very hard to simulate transparency in Photoshop in a way that the eye can visualize without seeing the finished product. My favorite color is green, and in the end I thought simple was better. I didn’t want to see a lot of obvious rasterization artifacts, so I went with solid colors and a dramatic full-bleed design. The 4.5 degree rotation on the logo was an inspired final touch that really pushed the design to the next level. The white plate helped not only pop the color more (green is hard to achieve using CMYK), but it also added an extra dimension to the transparency effect.

Q : Your design is simple yet effective and draws a lot of interest by playing off the transparency of the card, how did you come up with this?

A: Designing for transparency is a very different approach from traditional designing. I had looked at using translucent plastic, but thought dramatic full transparency combined with a white plate would be a better choice. I wanted people to really notice the transparency, but also be able to easily read the card, so I opted for a large and bold logotype. I’m very picky about wolf illustrations, and I love how this one really owns the side of the card in a dramatic fashion. (I guess drama was my main goal!) If the whole card had been transparent, it wouldn’t have been as noticeable. That’s why I did 30% white along the bottom half of the card-not only does it emphasize the transparency by providing some contrast for the world behind the card, but it also aids in reading the smaller type at the bottom. After struggling so much, the final design ended up happening very quickly. Sometimes inspiration strikes!

Q : For future cards will you stick with the clear plastic or explore any other stocks and options?

A: I’ve had incredible reactions to this card so far, so I might continue with this design for a bit. But I’m always looking for change, so the odds are good that I’ll do a new design soon, and that probably means a different stock. I’d like to play with nonstandard sizes and die cuts, as well as metal. I hate boring, and business cards can be the epitome of boring.

Q :Any tips for our clients to consider when they are creating their business cards?

A: Simple is better. Make sure you use a professional designer who understands the nature of offset printing, including bleeds and the cutting process. And don’t be afraid to think outside the box.

Q : Did you experience any difficulties when using MorningPrint?

A: Nope! The cards arrived exactly as I designed them. I was very happy with the price, speed, and quality of the product.

Design of the Month for April is…

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

Designer : Jacqui BallImage
Company : B:Creative Design Studio
Website :
E-mail :
Order Details : Die Cut Shape Card 026 + Spot UV (single side)



Q : Jacqui briefly tell us and our readers a little about yourself, your company and the services you offer:
A : My name is Jacqui Ball and I am the owner of B:Creative Design Studio located in London, Ontario Canada. I provide personal and professional designs solutions for all my clients specializing in a wide range of graphic design solutions including but not limited to branding, corporate identity development, logo design, catalogue design, newsletter design, magazine design, Menu design, advertisements, flyers and Direct out design. With over 15 years of industry experience, from conception to inception, I deliver effective, clean and creative graphic design services. I am passionate about my profession and I love helping to bring people’s vision and ideas to life. I am truly fortunate to do what I love, and love what I do.
Q : As a designer you design for many clients and have so many ideas, how do you narrow down your ideas for your own card when you know the endless possibilities?
A: It’s true! Today there no limits to the endless options and the technological advances that allows us to bring our creative ideas to life. As a designer I am always very critical of any work that I do. I always want it to be the best and my business card was no exception. Knowing that my business card is a reflection of my abilities I knew it had to illustrate my creativity and have a WOW factor. That being said, after MANY different design ideas and having my designer friends critique my artwork – I decided that the uniqueness of the colour used, die-cut and UV Spot coating would represent myself and my business perfectly.
Q : Were you searching for Die-cut cards prior to creating these cards, or did the new MorningPrint die-cut card products strike your interest first?
A: Yes, I was searching for Die-cut cards as the ideas for my business cards was evolving. Personally, I love die-cut business cards because they are extremely unique. I think they stand out from the standard business card and provide the ability to convey your business to your potential customers in a stylish manner. I came across MorningPrint’s professional website and knew they could help me bring my ideas to life. MorningPrint had a huge selection of unique die-cut business card templates at affordable prices that I knew would work for me. The MorningPrint website was very user friendly and was the perfect choice for my design needs.
Q : You added a blind Spot UV to your die-cut card in a very effective way. Not only does it give a description of your services but adds a little something extra while keeping your card looking clean. How did you come up with this concept?
A: I had seen this effect used before and it added a little something special. I was looking for my card to look professional, unique but clean. I felt adding the Spot UV would give me the effect I was looking for. It is a subtle way that allows the client to see the other services I provide without cluttering up the card and making it look too busy.
Q : What information would you consider essential to have on a business card?
A: Aside from the essential name and contact information (phone and email) that is standard on most cards, I think that business card needs to have an identifiable logo, something that allows potential customers to easily recall your business and what services your business is able to offer.
Q : Any ideas for your next card? Different shape / stock / options you might be considering?
A: I have many ideas for my next cards. I have printed out the template selection for my clients and encourage them to step out of their comfort zones and create unique and fun die-cut business (with the help of MorningPrint of course 😉
Q : Any tips for our clients to consider when they are creating their business cards?
A: Hire a professional!! Graphic designers, like myself, have the experience in the industry to research industry trends and use this knowledge and ability to create the business cards that best displays the image the company represents. Give me, Jacqui Ball from B:Creative Design Studio a call and I’ll help you bring your ideas to life!
Q : How was your experience with MorningPrint? Did you experience any difficulties when using MorningPrint, or find anything to be inconvenient or inefficient?
A: I had a great first experience using MorningPrint. From their user friendly website, templates, ordering, to the print quality, I have nothing but positive things to say about their services. I would highly recommend using them as your printer on your next project!
Special Offer from B:Creative Design Studio : Receive 10% OFF your first order when you mention MorningPrint.

MorningPrint Product Feature: Spot UV

Do you want your business card to pop? A spot UV on MorningPrint’s Standard Coated 14pt matte can help you achieve something memorable. Spot UV is a clear coat or gloss that is applied over the card stock itself or printed areas. A UV light is used to cure the varnish which dries the card almost instantly, and then you get something remarkable!

ImageSpot UV is one of our favorite finishing options as it is clean and sleek giving cards a very modern and eye catching look.

Tip: Spot UV is not recommended for fully bled background as peeling can occur on the edges.

How to prepare files for Spot UV:

Spot UV is the only finishing option that allows a double side application, should you want spot UV on both sides you will need to include a black printing file and a back spot UV file.

All files should meet the following requirements:

Upload check list:

  •   Document is set to CMYK
  •   is at least 300dpi
  •   Convert all text to outlines: By converting fonts to outlines in programs like Illustrator and Photoshop, you will avoid font issues such as missing fonts or missing text. When converting text to outlines, the font becomes a “shape” and will look no different than its original font. If your fonts are not converted to outlines or rasterized, your design may not be viewed the way it was meant to be seen. Illustrator – Select All text – Type – Create Outlines / Photoshop – Select text layer – rasterize
  •   make sure your document is set to the right size (paper document size= 3.62” x 2.05” )


For spot UV you will need to have 4-6 files

  1. Front Complete – This will be the design in total of the front side
  2. Front Printing – This will be the area for ink. Keep in mind that Spot UV is a clear application so whatever color you want to show through the spot UV should be visible in this file. (Often times this file may look identical to the front complete, a case where it may differ is if the Spot UV is “blind” where it is not defined by a specific printing area).
  3. Front Spot UV– This will be the area for spot UV (clear coat), this area should be denoted in 100% black for positioning purposes.
  4. Back Complete – This will be the design in total of the backside
  5. Back Printing – This will be the area for ink. Keep in mind that Spot UV is a clear application so whatever color you want to show through the spot UV should be visible in this file. (Often times this file may look identical to the front complete, a case where it may differ is if the Spot UV is “blind” where it is not defined by a specific printing area).
  6. Back Spot UV– This will be the area for spot UV (clear coat), this area should be denoted in 100% black for positioning purposes.

*If you do not need Spot UV on the backside you just need a Back Printing file.

Example of Files 1-6:

spot UV


Design of the Month for March is…

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

ImageName : Jessica Schott
Website :
E-mail :
Designer : Bjorn Schott 
Company : Fox Design Corp.
Website :
E-mail :

Order Details

1. Heavy Nouveau Raised Ink (single side) Glossy Silver Foil Rounded Corners
2. Standard Coated 14pt matte 5 x 7 postcard + Spot UV
3. Uncoated Sticker 90mm x 70mm
4. Uncoated Sticker 90mm x 150mm

4_1_Business card Back - Printing

4_1_Business card Back - Printing


Q : Jessica, briefly tell us about your business and its history:

A : I have been running a photography business for a few years and recently moved to another state and so decided to rebrand my business to better suit the market

Q : How did you select your designer for this project?

A: Well he is my husband! LOL And he also had just started his own design business so I knew I would get a great design and also a good deal.

Q : Where did the fox theme come from?

A: Our family shield features a fox so the theme runs through into our businesses.

Q : What direction did you give your designer? How did you like the final outcome of the project?

A: I explained that I wanted something simple and yet elegant, something not over the top but that would grab your attention.

Q : Bjorn, please tell us a little about yourself as a designer, and the services you offer:

A: I have been working in partnership with a very talented young designer by the name of Sebastian Pizarro for a while whom is now the other member of Fox Design Corp. We offer services to various niche markets like wedding stationary, greeting cards, and personalized stationary for individuals, along with logo and website design or a whole identity for a company as we have done for Jessica.

Q : Your design inspires us, what inspires you?

A: I think that the things that I admire most are always the simplest and yet convey a strong message with very little, whether it is words or just a few lines. This is mostly because when you start with an idea it is very cluttered and it is taking the time to remove the clutter that leaves you with something poignant and interesting.

Q : This order used a variety of options for this project, Spot UVFoilingRaised inkRounded Corners. How did you decide on the options?

A: MorningPrint offers many different printing options that I have been wanting to try for quite some time, so when the client said that she was happy to try anything we recommended it was hard not to try all of them LOL. I think that foiling gives things a sense of class along with rounded corners and the cards won’t bend in the corners and maintain a more pristine look. The raised ink and spot UV also add a texture that give the cards a real premium and tactile feel that also shows off the pattern we designed in a subtle way.

Q : When working with your clients, how do you get to the bottom of the style / design / products you will offer them?

A: I think as a designer it is important to understand the clients business, and therefore how the design will help the business stand out and also how they will use their stationary, in order to offer them the best solution. For example if my client is a plumber we might try a simpler design to make them look more upmarket instead of a tacky graphic and slogan and I would steer them more to plastic cards due to their water resistance and ease of cleaning in case they get them dirty. I would not try and steer them to something that may be more premium but that would not be particularly functional or useful for the business.

Q : Any tips for our clients to consider when they are creating their business cards?

A: Given the amount of cards people receive all the time it is worthwhile putting some effort in making something memorable in both design and feel so that you have more chances of potential clients keeping your cards and not throwing them away.


Special Offer from Fox Design Corp : We will offer a 10% discount to anyone that mentions MorningPrint.


MorningPrint Product Feature: Black Card Stock

If you are looking to hand your client something truly unique look no further than our black paper stock business cards. These cards offer a crafty feel while having a certain wow factor. The thing is that this stock isn’t for everyone. If you need a some-what conservative card for your company or industry this might not be the card for you.

Black stocks

The Black Paper stock is 14pt and the original color of the stock itself is black so if you look at the edges it is also black not just printed black. Because the stock is so dark we are unable to print any ink, but rather foil / black raised ink & or embossing.

Our website gives you 2 options, you can either build your card online with our online tools, or you can submit a complete high resolution design. If you build your design on our template you will only able to enter text. If you are looking to add any graphics you will need to submit a complete design.

Tips for foiling:

Available foil colors: Glossy Gold / Matte Gold / Glossy Silver / Matte Silver / Hologram Foil / Blue Foil / Green Foil / Black Foil. Please note that these colors cannot be combined. If you select Glossy Gold foil your design then the whole design will be done in Glossy Gold Foil (front and back).

We recommend keeping your design for this simple and minimal. Avoid large blocks of foil as this might cause issues with peeling / oxidation over time.

If you are submitting a complete design you will want to make sure that your document size is 3.62” x 2.05” (the approximate trim line is 3.54” x 1.97” and the safe zone us 3.38” x 1.81”).

black_paper SET UPYou will want to make sure of the following:

  • Document size is correct 3.62” x 2.05”
  • All design elements are expressed in 100% black on a white or transparent background
  • There is no shading / gradients within the design
  • Resolution should be at least 300 dpi (vector file is preferred)
  • Text has been either converted to outlines / rasterized : By converting fonts to outlines in programs like Illustrator and Photoshop, you will avoid font issues such as missing fonts or missing text. When converting text to outlines, the font becomes a “shape” and will look no different than its original font. If your fonts are not converted to outlines or rasterized, your design may not be viewed the way it was meant to be seen. Illustrator – Select All text – Type – Create Outlines / Photoshop – Select text layer – rasterize
  • If you are adding embossing keep in mind that there is a 40mm x 20mm limitation, any larger and there may be an additional charge requested after the initial order is placed, too big and it might not be possible. You will want to provide a separate file expressing this area for embossing denoted in 100% black on a white / transparent background.

So create something unique and stand out from the crowd! You are one of a kind, shouldn’t your business card be?

Print responsibly.