Small Business Spotlight: Kristin Wadsworth Designs


1. How did you decide to study interior design? And how long have you been an interior designer for?
For ten years, I worked in commercial real estate which had a large focus on design.  However, the hours and travel were demanding.  My husband, Mike, is a homebuilder and I had been helping his business with interior and exterior finishes on the side and always enjoyed it.  After our second child arrived in May 2017, I decided to pursue a career that I not only loved, but would offer more flexibility.

2. Can you walk us through the design process?
For ten years, I worked in commercial real estate which had a large focus on design.  However, the hours and travel were demanding.  My husband, Mike, is a homebuilder and I had been helping his business with interior and exterior finishes on the side and always enjoyed it.  After our second child arrived in May 2017, I decided to pursue a career that I not only loved, but would offer more flexibility.

Small Business Spotlight Kristin Wadsworth Kitchen

3. What is your favorite type of space to create for?
Hmm, that’s a tough one.  When designing a new construction or remodel, I love having influence over the kitchen and master bath.  I think these are both spaces that are most widely used and want to put careful thought into not only how the room looks, but also how it functions to make it as effective as possible for its homeowner.   Before making a room beautiful, it should be practical.

4. What type of material is your favorite to work with?
I love a good marble mosaic

Small Business Spotlight Kristin Wadsworth Bedding Details

5. Do you have a design philosophy? If so, what is it?
You shouldn’t buy it if you don’t love it.  People usually like something the most in the beginning, so if you do not love it then, you won’t later.

6. What is the hardest part of being an interior designer?
Understanding what the client wants – many people that use an interior designer know they need help, but their tastes can be all over the board and can waffle back on forth with their goals.

Small Business Spotlight Kristin Wadsworth Samples

7. Do your clients go shopping with you when looking for materials or furniture?
Yes, sometimes.

8. For those who want to become interior designers, what kind of experience do you think they should be trying to get?
I think first and foremost, you have to have a natural eye and love for it.  If they have that, then working with different builders will help to from a foundation for different materials and styles.

Small Business Spotlight Kristin Wadsworth Giraffe

9. Where do you see trends of interior design heading?
I think people are going to see less use of plain whites and grays and more use of color.

10. Many people have a hobby or project that they feel might turn into a good business, but they are uncertain of knowing when it would be a good time to take that big step. How did you decide you were ready to have your own interior design office rather than working for a larger company?
(I sort of answered this in #1).  Stepping out on your own can mean an initial financial set-back.  I think it’s important for that person to feel financially secure with the idea of taking a vast pay cut in order to invest in their business and skillset. For me, I was able to save from my corporate job and have a good “nest egg” to fall back on while I get my business off the ground.

Small Business Spotlight Kristin Wadsworth Chair Close Up

11. What type of advice would you give other designers who are just starting out?
Be patient.  Remember this is a referral-based business – create a customer who will create customers.

12. How long is a typical work day for you?
There really isn’t a typical work day. My schedule revolves around my client’s needs and they vary on a daily basis.  I spend about 50% of my time in the office, and 50% at site visits.

Small Business Spotlight Kristin Wadsworth Bed

13. How important is social media to your business?
Very important.  Future clients rely on visuals to understand my style and how I can help them – Instagram is a great tool for this.

14. What kinds of questions should homeowners be asking their perspective interior designers?
How much time (i.e. budget) does the designer anticipate for their project?  Does the designer share their trade discounts?


Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

Name : Susan Leinen
Website :
Email :
State & Country : CA, USA
Order Date : 2012-02-14 / Stock : Star Dream, Silver Foiling (glossy)

Q : Briefly tell us about your company, it’s history and what kind of services do you offer?

A : Founded in 2008, Susan Leinen Design began as a way for me to use my graphic design skills to meet the needs of friends, family and non-profit organizations that needed these services. I found that web solutions were also needed and so I began to develop my web design skills as well. One of my clients, Hunter Douglas, opened the doors for me to begin working in the interior design community with their clients nationwide and I have had the opportunity to work for many interior designers and home furnishings companies by providing both web design and graphic design. Keeping up with the current trends in web solutions has also allowed me to stay current with social media marketing for small businesses. I have had the opportunity to help my clients through social media consulting as well as to present social media seminars to groups in Southern and Northern California over the past year. .

Q : Your design inspires us, what inspires you?

A : That is a great question! Because of my background in art education, I know that inspiration is often a result of collaborative effort. I find that in talking with a client, especially if I can do it in person, I can often tap into their aesthetic values by asking questions about color, shape, font, etc. If I can pull this information from my client, then I find I have much more success in pleasing them with a design. When I hit the wall on a particular concept that I am trying to portray, I find that prayer is my best option; I never fail to be inspired when I tap into The Source!

Q : How did you come up with your concept for a vertical business card with foiling?

A : My client’s logo seemed perfectly suited for the vertical format; I love that she wanted to let the logo stand alone on the front of the card and put the contact info on the back. The foiling on top of the dark gray ink gave us the best of both worlds. The white background on the back gave us the ability to add the QR code and see the beautiful Star Dream stock and the dark gray ink was a perfect contrast for the shiny foil logo.

Q : Why did you select Star Dream for this project? Have you ever printed on metallic paper before? What are your thoughts on this paper versus other stocks?

A : I love having the MorningPrint sample stocks to show my clients when we talk about their business cards; they get excited about all the possibilities. A well-designed card that will stand out is critical for my client, Elizabeth Ribons, as she is an Interior Designer. The Star Dream with the foil was just enough sparkle and drama to promote Elizabeth’s company branding and leave a memorable impression. This was my first experience with a metallic paper; I love the finished look! It is important to have a variety of both stock and finishing techniques to offer; this allows me to work with each client to design a card that is unique and beautiful.

Q : Why did you add a QR code? How did you make the QR code? Do you have any tips for adding QR codes?

A : The QR code on the back of the card contains the contact information for Elizabeth’s company, Environments Design Group. I used a free QR Code generator. Creating a vcard will enable mobile phone users to scan the back of the card in order to add Elizabeth’s phone, website and email information right into their contacts. The QR image cannot be altered much or it will become unreadable; it is also important to keep a white margin around it. I always test QR codes on several different phones using several scanning apps to make sure the data is being read in appropriately; there will be some variation.

Q : Did you experience any difficulties when using, or find anything to be inconvenient or inefficient? Any suggestions you can offer us to help make the customer experience better?

A : I haven’t had any problems working with MorningPrint. My clients have been pleased by the quick turnaround and shipping time.