Here at MorningPrint we have been saddened and devistated by the news of the events that occurred in Japan. We have several clients who are from that area and our thoughts go out to them and the whole country. A lot of times we don’t really grasp what is going on and the intensity of the situation, just looking at the statistics is mind boggling and we personally as individuals here feel like we should open our hearts to those who have been left homeless, alone, and with nothing. So if you feel like we do and want to help but don’t know how, here are some good ways to help, curtosy of USA today:
It is interesting that QR codes are the topic for today’s blog because I believe they were made popular in Japan. What are QR codes you may be asking? Well the boring answer is:
“A QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.The technology has seen a large uptake in Japan and South Korea. However, in the west there has been a considerably slower adoption of QR Codes.”
Now my answer to what are QR codes are: QR stands for quick response.. and they are the coolest tools for advertising and marketing. They are basically bar code for the general public that will link you to information on the web. Not only do they provide your clients the opportunity to gather more information about you, you can put them almost anywhere, on a business card, a sticker, a postcard. I’ve seen them in magazines, on buildings, etc. There is something about them that really just draws you in, instead of you reaching out to people it is almost as if they are reaching out to you because there is this sense of curiosity, what will this code lead me to? Which makes it great for small business here is what one article said about QR codes:
“it makes promotion and marketing much easier. On top of that, it also makes tracking who accessed the QR Code and their location will be revealed to you. There will also be less printing, less need for paper which is good for the environment too. So, is that going to make a difference to how you do business?”
While giant corporations continue to splurge their bucks on commercials, nationwide radio programs, you could make full use of asking people to scan a QR Code and follow you on twitter. And you know how the online world goes – it’s global and it is mighty quick. The battleground is now even…big businesses have their big bucks while small businesses will thrive smaller budgets but bigger smarts.”
So how do people scan these codes? The beauty is you don’t even need to have a smart phone, QR codes are compatible with many mobile devices that have a camera, you just need to install the software, many smart phones have free apps that you can install and you can start scanning away.
check out this video we found on youtube explaining QR codes:
If you haven’t tried it before, what are you waiting for? Get out your phone.. download one of many free apps that are available or install the software on your camera phone. Once you have done this try it out on our QR code, it should lead you directly to our front page:
PRETTY COOL RIGHT?!??! Now what if you took that code… went to www.TheMorningPrint.com and you put it on the back of your business card design? People could scan it really quick and your site information would pop up.. or you could link the QR code do a specific page like if your having a sale and you wanted to link it to that specific product or just give them more information you could direct them to that specific page. Now what if you put this code on a sticker, and you put them up all over the city, or in your window of your car, now you’ve made it fun like a scavenger hunt. Just think of the possibilities! Link it to your Blog, your website, your facebook, or any other social media!! I could think of at least a billion different ways this could be used.
So how do you get a QR code? Well first pick your site or where you want your inquirer to be led when they scan the code.
Go to http://goo.gl/ enter your URL and click shorten, the next to the shorten button it will display a new URL.. copy and paste this into your address bar, and the before you hit enter add a “.qr” to the end of it.. hit enter and presto your QR code will appear!!
Now that you have your QR code go
ahead and add it to your business card / sticker / postcard design. Here are some tips about QR codes straight from our designers:
So what will you put your QR code on?
Now before we end this Blog I just wanted to add a review we got today from one of our first time clients by the name of April:
As an internet and mobile marketing company owner, it is of the utmost importance that any printed material that I put our companies name on, be of the highest quality and leave a lasting and positive impression.
After looking at over forty+ printing companies websites for my business cards, all I kept seeing was the same old tired card material and styles over and over again. And I just could not believe that this was as good as it was going to get.
I was in the middle of a huge campaign targeted at degreed professionals in the legal and medical field and I could not send out just any ordinary piece. It had to be unique, timely and it had to stand out and make an amazing impression. Granted, this was no small feat.
Then after doing much research, I lucked up and ran across TheMorningprint.com. With their very easy to use online software, I was able to literally design a custom
card online (front & back!!) with any kind of font, any kind of color, etched or foil stamped, etc…and with the most unique card paper choices I have ever laid eyes on.This was exactly what I was looking for and needed.
Best of all, when I called customer service to make sure I had uploaded everything correctly, they took an inordinate amount of time with me (in fact Nina stayed late at work that day) just to make sure my order was done correctly and for less than half of what other printers charge for inferior products with limited selections.
Suffice it to say ~ Nina & John Kim at MorningPrint.com totally ROCK and they totally ROCKED my cards!!
Not only do my cards look beyond amazing, but they actually arrived 3 days early. I cannot say enough great things about them and I will never have to look for any
one else to help me with my print work, because I have already found the best there is!!
A Client For Life!
Thanks for the review April! We are so happy to have started this new relationship with you, and look forward our future business together. I would also like to take the time to thank our designers and all the staff at our factory who play a huge roll, April mentions two but really it takes a village.. we work as a team to provide our clients with the best that we can!
You can leave a question here or email us at:
So, goodnight, goodevening, goodmorning whenever and where ever you may be reading this from and remember to print responsibly!