Design of the Month: March 2018

 

  1. Name: Tina Ross
  2. Company Name: Soda Back
  3. Website: www.sodaback.com
  4. Business Contact Email: tina@sodaback.comDesign of the Month March 2018
  5. Please give us a brief history of your business and some of the services you provide.
    We specialize in graphic design and marketing for hospitality and beverage companies. These types of businesses are our primary focus as we have a background in event planning and bartending. We provide logo (brand identity), menu, business cards, event flyer design and more! This particularly wedding-invitation set was done for a bar consultant colleague and his fiance.Design of the Month March 2018 Save the Date Back
  6. What was the goal of your design?
    The wedding invitations we did for Sarah and Aaron were meant to capture the spirit of their celebration in San Miguel de Allende, Mexico. The textures and colors pull directly from the buildings and flowers of the city. The map on the backside is an abstract representation of the location and energy of the wedding festivities.
  7. Why did you choose the Standard Coated papers?
    They are a true matte finish with durability and great ink absorption. Colors are always very vivid and rich!Design of the Month March 2018 Map Back
  8. Our favorite part of your design is the map on the back of the Parade Card. How did you create that effect for the back of the card?
    The map was created from a rough sketch of a city map that was altered in proportions to include all the wedding festivities. The affects and textures were created using watercolor and paint brushes in Adobe Illustrator. The couple asked for special elements such as the bride and groom, plants and flowers and their two pups. These tiny details made the map feel truly customized and special.Design of the Month March 2018 Save the Date
  9. We have never seen a black wedding never seen a black wedding invitation set, and yet it works beautifully. How did you decide on the color pattern, including Matte Gold Foil of the invitation and parade card?
    The couple wanted a richness and colorful celebratory mood to their wedding invitation set. Matte Gold Foil was an absolute must to give the invitation a little bit of polish. The colors come naturally from the Parroquia de San Miguel Arcangel cathedral and surrounding architecture of the city of San Miguel de Allende. The black seemed like a no-brainer that gave this invitation a rich contrast and helped make it feel more personal, more like them and less like other wedding invitations you see.Design of the Month March 2018 Invitation
  10. What made you choose MorningPrint?
    I’ve used Morning Print for the last 5-6 years. Their paper quality is the main reason that I love them, plus the ability for metallic foils and spot UV. They are absolutely my go to for an affordable and beautiful business card or flyer.
  11. How was your experience with MorningPrint? Would you recommend us to others?
    My experience was great. I did have some difficulty uploading larger files to their website (the wedding map file) but was able to dropbox them to their team, and they added the files to my order.
    Yes, I would definitely recommend MorningPrint.

 

Postcards: Marketing and Invitations

MorningPrint’s postcards fulfill many purposes, depending on the final design. Postcards are used for both business necessities and personal reasons. These postcards come in a range of paper options, including matte, metallic, glossy, texture, thick and thin papers. Depending on the chosen paper, different finishing options are available, such as: embossing, raised ink, foiling, and spot uv. When asked, we can do a folding service for those who want to created a folded postcard. Another special option we can address is that a postcard can be made into a bigger size, however the client will need to be flexible on the type of paper that is used and on the sizing.

Postcard Blue

Our postcards come in two sizes, 4×6 and 5×7 cards for the following papers:
Standard Coated 14pt/matte
Standard Coated 14pt/glossy
Standard Coated 20 pt/matte
Aquarelle
Nouveau
Heavy Nouveau
Linen
Heavy Linen
Scotland
Heavy Silky Matte
Star Dream
Heavy Star Dream
Vintage Kraft
Opaque White Plastic

Postcard Fashion
Small Business/Company Uses:
The most primary use for our postcards in regards to businesses, is for marketing material. Marketing material can range from anything such as announcements to professional holiday cards. For those businesses which deliver, these postcards are an excellent choice as a Thank You card inside the package. Those in the fashion industry use these postcards to have images of their clothing or styles. Artists use the postcards as an actual postcard with images of their artwork on it. Those in the food industry use images of food on their postcards. These cards are also a good option for corporations who use postcards for sending professional holiday cards and reminders to their clients. Online companies use these postcards to provide extra information for a purchased product.

Postcard Thank You

Personal Uses:
These postcards are also appropriate for personal uses. Some examples include invitations (ranging from wedding invitations to party invitations), thank you cards and holiday cards. In our experience, 4×6 tend to be more popular for RSVP cards and some menu cards. 5×7 postcards tend to be used for either invitations or menu cards or holiday cards.

Postcard Wedding

MorningPrint Products and Services

As a truly customizable printing company, MorningPrint offers a wide range of services and products. We understand it can be difficult to know which product works best for your design. In this article we offer a quick generalized overview of our various products to help guide you to whichever product works best for your design.

Paper Business Cards
Our paper business cards have the most choices of all the papers. Ranging in more than just thickness, we offer textured paper, metallic paper, matte paper and even black paper. We encourage everyone to read about our products before creating your design to choose the best paper for your design. For additional special effect we can add foiling, embossing, raised ink (also known as thermographic printing). Please check
the specific paper to know which finishing options are available.

Embossing
Texture Papers range in thickness and amount and type of texture. Tant is the thinnest and most textured paper, while Heavy Aquarelle is the thickest paper with a watercolor texture. Read What You Need to Know: Texture Paper to learn more about Tant, Heavy Aquarelle and every textured paper in between.
Metallic Paper such as Heavy Star Dream and Keaykolour Metallic range not just in thickness and the type of shine each paper features. Keaykolour Metallic has two different colors to take into account, the off white paper and then the brilliant frosty
shine. To learn about each metallic paper, read What You Need to Know: Metallic Papers.
Matte Papers include the Nouveau and Heavy Nouveau: The Blank Slate and Sumo Nouveau: The Thickest Paper. The Nouveau family is all made with a creamy and luxorious white true matte paper. These papers are thought of as elegant and are universally liked.

October DOM
Black Paper is the richest black a design can achieve because it is naturally black. This type of paper only does foiling, no ink printing. To learn more about this specific type of black paper, read Black Paper: The Deepest Black.
Plastic Business Cards
Our plastic business cards are all made of PET plastic, which is an environmentally friendly material. As such, they are quite thin, and flexible. This thinness does not mean these plastics are flimsy. All our plastic business cards are waterproof and durable.

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Clear Plastic is like looking through a glass, and every part of your design that has white ink will be clear. We recommend avoiding soft colors and thin fonts as this could create an issue with legibility. We do offer a clear plastic which can print white ink, it is called Clear+White Plastic. To learn more about these two plastics, read Clear Plastic Business Cards.
Opaque White Plastic has a thin layer of white ink to the entire card which is ideal for those with many small, white details. Meanwhile the Frosty Plastic is slightly thicker than the other plastic cards, and can only do foiling, no ink printing.

Silver Pearl
Silver Plastic Family includes several types of metallic plastic cards. The solid silver plastic card is as reflective as a mirror while other silver plastic cards have sparkling glitter throughout the cards. Read our What You Need to Know: Silver Plastics to learn more. The Gold Plastic Family involves solid gold as well as gold plastic cards with sparkling glitter, both solid and transparent. Read What You Need to Know: the Gold Plastic Family for more details.

Die Cuts

Die Cut Tag
Die Cuts are the most customizable form of printing. We offer templates for over 50 shapes. Some of our standard shapes include circles, ovals, houses, and dog bones. However, if the client wishes to create their own custom shape, we can do this as well. These shapes are automatically printed on the Standard Coated 14pt Matte, but you can choose any type of paper you like for our Die Cuts. Doing so, will alter the price, but it is possible. If a paper that is compatible with Raised Ink is chosen, we are able to add this finishing option to your order as well. Finishing options offered with the Standard Coated 14pt Matte include foiling, embossing and spot uv. If you wish to learn more about our Die Cuts, please read Die Cuts: The Most Customizable Cards.

Stickers

blue border sticker
Stickers come in several types of options, such as Uncoated, Coated, Silver, and Durable. These types of stickers come with individual characteristics. For example, Coated Stickers had a bright shine and some slight durability against any type of wear and tear. Uncoated stickers are made with matte paper, meaning no shine. We also offer a Strong Adhesive Sticker which includes an extra strong glue. These same types of stickers can be used in our standard, as well as custom shapes. All stickers are able to offer foiling. MorningPrint also offers metal stickers, in both gold and silver. A highly customizable sticker, pricing must be done through our printing team. Read our article, Stickers to learn more about all of these options.

Postcards

wedding invitation blue and silver
Made from the some of the same papers as our paper business cards and come in two sizes, 4×6 and 5×7. A folding line is possible on these postcards. Also, custom sizing can be possible, but you must speak with our printing team to check the possibility of your design as well as for a quote. Other finishing options such as foiling, embossing and raised ink are also possible depending on the chosen paper. Postcards can be used as invitations, holiday cards, and business supplies.

Design of the Month: May 2016

ALL

A Guy + A Girl Photography

Our May Design of the Month is a special one! What better way to kick of the wedding season than with a beautiful invitation set made for the union of two NYC/LA-based wedding photographers?

Michael and Lauren make up the appropriately titled photo company, A Guy + A Girl Photography. Specializing in Wedding, Engagement & Portrait Photography, Lauren Saldutti and Michael Kelley bring their whimsical style and collective years of experience to mark those special moments in your life.

AGAG_final_3.3

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Product Feature: Aquarelle Card Stock

As a business that caters to creative professionals, we’re always looking for card stocks that can function as a business card, showing off our customers’ designs while maintaining a professional feel. The trifecta.

We’ve specifically been looking to add textured options to our supply that would be on the same level as our heavier textured stocks, like Heavy Linen. When we found a stock that was thick, textured and held color beautifully, we knew we had to add it as an option for you.

wbs02-2015052721572682Aquarelle, our newest stock option, is a great choice if you’re looking to put your design on a heavier card stock (14 pt) with subtle texture found on both sides of the card. Aquarelle is similar to our Scotland stock in that it provides your business card with an extra visual interest without being too distracting, but with an added thickness that’s hard to find on textured card stocks.

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MorningPrint’s May Promo: Postcards

15% off postcards for the month of May at MorningPrint

Whether you’re preparing for graduation, designing your wedding announcements or vamping up your company’s product package inserts, the postcard stocks at MorningPrint are fantastic for getting your information out on impressive high quality paper.

Not sure which card stock to use? Explore your options on the website or order a sample kit  to get a better idea of each stock’s texture, weight and overall look and feel. The sample kit will give you business card sized samples, so if you think you need a full-sized post card sample to make the right decision, send us a message and we’ll see if we can accommodate your request — no harm in asking!

You can also read up on some of our card stock options, like our Vintage Kraft blog post that focuses on what designs work best on that stock and what to avoid.

nanna2015050316271744

MAKE-A-WISH

Hey guys! Happy March to you all, the year seems to be chugging by quickly it seems like 2012 just started but here we are mid March. So much has been going on here, we have introduced our black paper stock, change the website layout, updated our file uploading system etc. All in all 2012 has been off to a great productive start.  It is our goal to make MorningPrint as user friendly as possible while offering you the best products.

As a small growing company we understand that life is not just about business but that there is a bigger picture out there. One of our new year’s resolutions this year was to reach out and give back.  The more we grow the more we want to give. As members of the Irvine Chamber of Commerce we were able to get in touch with a couple Make-A-Wish representatives. Since then we have been able to partner with them by offering our services to help promote their organization.

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About Make-A-Wish:

The Make-A-Wish Foundation® of Orange County and the Inland Empire is a 501(c)(3) non-profit organization and fulfill the wishes for children between the ages of 2 1/2 and 18 who confront life-threatening medical conditions. 

Granting wishes helps these children find the hope they need to transform their life-threatening illnesses into life-affirming triumphs. Formed in 1983, the chapter has fulfilled the wishes of more than 3,500 children.

We would like to ask you to join us in making a difference with Make-A-Wish. Please visit their website for more information on how you can change a life: www.wishecie.org

Here is a postcard that we recently printed:

make a wish postcard

This post card was printed on our star dream stock which is also great for wedding invitations. These post cards will be used for brides to be, giving them ideas how their special day can make a child’s special dream come true.

If you are a bride to be or maybe you know a bride to be here are a few ways you can help:

  • In Lieu of Gifts: Consider asking your guests to donate to the Make-A-Wish Foundation of Orange County and the Inland Empire in lieu of purchasing wedding gifts.
  • Wedding Favors: Your guest won’t quickly forget your generosity when they see that you have made a donation to the Make-A-Wish Foundation in their honor.
  • Charity Gift Registry: By creating a gift registry with the I Do Foundation, up to 10% of your guests’ gift purchases from partnering stores will be donated to the Make-A-Wish Foundation.
  • Make-A-Wish Money Dance: Have your DJ announce that all the money raised during your money dance will be donated to the Make-A-Wish Foundation.
  • Sell your Dress: Thinking of selling your dress after the big day? Why not donate the proceeds to the Foundation? It’s a great way to give your dress even more meaning.
  • Gift Cards and Toys: Instead of wedding gifts, ask your guests to bring gift cards or unwrapped toys to your bridal shower or wedding.

Together we can make a difference!

Wedding bells

Good evening! Hope you are all doing well. Hope you have all had the chance to check out our current product review competition. You’re a winner just by entering, submitting a review gets you a shipping credit that you can use towards your next purchase with www.themorningprint.com. The grand prize winner will win a 16g wi-fi enabled iPad. How awesome is that? We are all excited to see all the entries and creativity that will come from this. Keep your eyes out though, this is our first contest but there will be more to come in the future, who knows what kind of crazy cool prizes we will be dishing out then.

So summer is under way and I know a lot of wedding season is in full swing. And if you are a bride to be, or have helped plan a wedding you know how expensive everything can be. Traditional invitations can costs hundreds of dollars.

We have printed several wedding post card invitations. With a little creativity and some simple design, Wedding invitations can be affordable.

If you want your wedding invite to be a different size other than the two we offer (4×6, 5×7), we can often accommodate custom sizes.

 

Tips for printing wedding invites:

  • Of course we always recommend giving yourself enough time by getting in your inquiries and projects in as soon as possible as you don’t want your invites to be late. You will want to try to have your designs going 6-8 months before the date and order 4-5 months before the big event, at this time your guest list will most likely be completed. Our turnaround times are already optimized to get your designs to you as quickly as possible, so putting a rush on an order is not possible.
  • Proof read, proof read, proof read. You can never proof read enough, trust me I know from personal experience. The last thing you want to do is receive your invites just in time to send them out and realize there is a typo, or you used the wrong address, etc.
  • Choose a small amount of text, or decorative symbol to add a finishing option to give your invite a little extra something. Foiling is often a popular choice.
  • Consider printing : Save the date post card, Wedding invite, registry card, RSVP card, Direction & other important information
  • Order 25% extra than you actually need
  • Make sure you spell out all numbers…  5:00 pm = Five o’clock in the evening
  • After you determine what size you want your invites to be, make sure to coordinate and order envelopes as quickly as possible to save you the trouble of last minute addressing.

Japan / QR codes

Here at MorningPrint we have been saddened and devistated by the news of the events that occurred in Japan. We have several clients who are from that area and our thoughts go out to them and the whole country. A lot of times we don’t really grasp what is going on and the intensity of the situation, just looking at the statistics is mind boggling and we personally as individuals here feel like we should open our hearts to those who have been left homeless, alone, and with nothing. So if you feel like we do and want to help but don’t know how, here are some good ways to help, curtosy of USA today:

http://yourlife.usatoday.com/mind-soul/doing-good/kindness/post/2011/03/how-to-help-the-victims-of-the-japan-earthquake/147322/1

It is interesting that QR codes are the topic for today’s blog because I believe they were made popular in Japan. What are QR codes you may be asking? Well the boring answer is:

“A QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.The technology has seen a large uptake in Japan and South Korea. However, in the west there has been a considerably slower adoption of QR Codes.”

Now my answer to what are QR codes are: QR stands for quick response.. and they are the coolest tools for advertising and marketing. They are basically bar code for the general public that will link you to information on the web. Not only do they provide your clients the opportunity to gather more information about you, you can put them almost anywhere, on a business card, a sticker, a postcard. I’ve seen them in magazines, on buildings, etc. There is something about them that really just draws you in, instead of you reaching out to people it is almost as if they are reaching out to you because there is this sense of curiosity, what will this code lead me to? Which makes it great for small business here is what one article said about QR codes:

“it makes promotion and marketing much easier. On top of that, it also makes tracking who accessed the QR Code and their location will be revealed to you. There will also be less printing, less need for paper which is good for the environment too. So, is that going to make a difference to how you do business?”

While giant corporations continue to splurge their bucks on commercials, nationwide radio programs, you could make full use of asking people to scan a QR Code and follow you on twitter. And you know how the online world goes – it’s global and it is mighty quick. The battleground is now even…big businesses have their big bucks while small businesses will thrive smaller budgets but bigger smarts.”

So how do people scan these codes? The beauty is you don’t even need to have a smart phone, QR codes are compatible with many mobile devices that have a camera, you just need to install the software, many smart phones have free apps that you can install and you can start scanning away.

check out this video we found on youtube explaining QR codes:

If you haven’t tried it before, what are you waiting for? Get out your phone.. download one of many free apps that are available or install the software on your camera phone. Once you have done this try it out on our QR code, it should lead you directly to our front page:

PRETTY COOL RIGHT?!??! Now what if you took that code… went to www.TheMorningPrint.com and you put it on the back of your business card design? People could scan it really quick and your site information would pop up.. or you could link the QR code do a specific page like if your having a sale and you wanted to link it to that specific product or just give them more information you could direct them to that specific page. Now what if you put this code on a sticker, and you put them up all over the city, or in your window of your car, now you’ve made it fun like a scavenger hunt. Just think of the possibilities! Link it to your Blog, your website, your facebook, or any other social media!! I could think of at least a billion different ways this could be used.

So how do you get a QR code? Well first pick your site or where you want your inquirer to be led when they scan the code.
Go to http://goo.gl/ enter your URL and click shorten, the next to the shorten button it will display a new URL.. copy and paste this into your address bar, and the before you hit enter add a “.qr” to the end of it.. hit enter and presto your QR code will appear!!

Now that you have your QR code go

ahead and add it to your business card / sticker / postcard design. Here are some tips about QR codes straight from our designers:

So what will you put your QR code on?
Now before we end this Blog I just wanted to add a review we got today from one of our first time clients by the name of April:

As an internet and mobile marketing company owner, it is of the utmost importance that any printed material that I put our companies name on, be of the highest quality and leave a lasting and positive impression.

After looking at over forty+ printing companies websites for my business cards, all I kept seeing was the same old tired card material and styles over and over again. And I just could not believe that this was as good as it was going to get.

I was in the middle of a huge campaign targeted at degreed professionals in the legal and medical field and I could not send out just any ordinary piece. It had to be unique, timely and it had to stand out and make an amazing impression. Granted, this was no small feat.

Then after doing much research, I lucked up and ran across TheMorningprint.com. With their very easy to use online software, I was able to literally design a custom
card online (front & back!!) with any kind of font, any kind of color, etched or foil stamped, etc…and with the most unique card paper choices I have ever laid eyes on.This was exactly what I was looking for and needed.

Best of all, when I called customer service to make sure I had uploaded everything correctly, they took an inordinate amount of time with me (in fact Nina stayed late at work that day) just to make sure my order was done correctly and for less than half of what other printers charge for inferior products with limited selections.

Suffice it to say ~ Nina & John Kim at MorningPrint.com totally ROCK and they totally ROCKED my cards!!
Not only do my cards look beyond amazing, but they actually arrived 3 days early. I cannot say enough great things about them and I will never have to look for any
one else to help me with my print work, because I have already found the best there is!!

Signed,

April Scarlott
A Client For Life!
http://www.mobilemarketmybiz.com

Thanks for the review April! We are so happy to have started this new relationship with you, and look forward our future business together. I would also like to take the time to thank our designers and all the staff at our factory who play a huge roll, April mentions two but really it takes a village.. we work as a team to provide our clients with the best that we can!

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So, goodnight, goodevening, goodmorning whenever and where ever you may be reading this from and remember to print responsibly!