Design of the Month for March is…

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

ImageName : Jessica Schott
Website : www.foxfoto.com.au
E-mail : jess@foxfoto.com.au
Designer : Bjorn Schott 
Company : Fox Design Corp.
Website : foxdesigncorp.com
E-mail : bjorn@foxdesigncorp.com

Order Details

1. Heavy Nouveau Raised Ink (single side) Glossy Silver Foil Rounded Corners
2. Standard Coated 14pt matte 5 x 7 postcard + Spot UV
3. Uncoated Sticker 90mm x 70mm
4. Uncoated Sticker 90mm x 150mm

4_1_Business card Back - Printing

4_1_Business card Back - Printing

Interview:

Q : Jessica, briefly tell us about your business and its history:

A : I have been running a photography business for a few years and recently moved to another state and so decided to rebrand my business to better suit the market

Q : How did you select your designer for this project?

A: Well he is my husband! LOL And he also had just started his own design business so I knew I would get a great design and also a good deal.

Q : Where did the fox theme come from?

A: Our family shield features a fox so the theme runs through into our businesses.

Q : What direction did you give your designer? How did you like the final outcome of the project?

A: I explained that I wanted something simple and yet elegant, something not over the top but that would grab your attention.

Q : Bjorn, please tell us a little about yourself as a designer, and the services you offer:

A: I have been working in partnership with a very talented young designer by the name of Sebastian Pizarro for a while whom is now the other member of Fox Design Corp. We offer services to various niche markets like wedding stationary, greeting cards, and personalized stationary for individuals, along with logo and website design or a whole identity for a company as we have done for Jessica.

Q : Your design inspires us, what inspires you?

A: I think that the things that I admire most are always the simplest and yet convey a strong message with very little, whether it is words or just a few lines. This is mostly because when you start with an idea it is very cluttered and it is taking the time to remove the clutter that leaves you with something poignant and interesting.

Q : This order used a variety of options for this project, Spot UVFoilingRaised inkRounded Corners. How did you decide on the options?

A: MorningPrint offers many different printing options that I have been wanting to try for quite some time, so when the client said that she was happy to try anything we recommended it was hard not to try all of them LOL. I think that foiling gives things a sense of class along with rounded corners and the cards won’t bend in the corners and maintain a more pristine look. The raised ink and spot UV also add a texture that give the cards a real premium and tactile feel that also shows off the pattern we designed in a subtle way.

Q : When working with your clients, how do you get to the bottom of the style / design / products you will offer them?

A: I think as a designer it is important to understand the clients business, and therefore how the design will help the business stand out and also how they will use their stationary, in order to offer them the best solution. For example if my client is a plumber we might try a simpler design to make them look more upmarket instead of a tacky graphic and slogan and I would steer them more to plastic cards due to their water resistance and ease of cleaning in case they get them dirty. I would not try and steer them to something that may be more premium but that would not be particularly functional or useful for the business.

Q : Any tips for our clients to consider when they are creating their business cards?

A: Given the amount of cards people receive all the time it is worthwhile putting some effort in making something memorable in both design and feel so that you have more chances of potential clients keeping your cards and not throwing them away.

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Special Offer from Fox Design Corp : We will offer a 10% discount to anyone that mentions MorningPrint.

 

MorningPrint Product Feature: Black Card Stock

If you are looking to hand your client something truly unique look no further than our black paper stock business cards. These cards offer a crafty feel while having a certain wow factor. The thing is that this stock isn’t for everyone. If you need a some-what conservative card for your company or industry this might not be the card for you.

Black stocks

The Black Paper stock is 14pt and the original color of the stock itself is black so if you look at the edges it is also black not just printed black. Because the stock is so dark we are unable to print any ink, but rather foil / black raised ink & or embossing.

Our website gives you 2 options, you can either build your card online with our online tools, or you can submit a complete high resolution design. If you build your design on our template you will only able to enter text. If you are looking to add any graphics you will need to submit a complete design.

Tips for foiling:

Available foil colors: Glossy Gold / Matte Gold / Glossy Silver / Matte Silver / Hologram Foil / Blue Foil / Green Foil / Black Foil. Please note that these colors cannot be combined. If you select Glossy Gold foil your design then the whole design will be done in Glossy Gold Foil (front and back).

We recommend keeping your design for this simple and minimal. Avoid large blocks of foil as this might cause issues with peeling / oxidation over time.

If you are submitting a complete design you will want to make sure that your document size is 3.62” x 2.05” (the approximate trim line is 3.54” x 1.97” and the safe zone us 3.38” x 1.81”).

black_paper SET UPYou will want to make sure of the following:

  • Document size is correct 3.62” x 2.05”
  • All design elements are expressed in 100% black on a white or transparent background
  • There is no shading / gradients within the design
  • Resolution should be at least 300 dpi (vector file is preferred)
  • Text has been either converted to outlines / rasterized : By converting fonts to outlines in programs like Illustrator and Photoshop, you will avoid font issues such as missing fonts or missing text. When converting text to outlines, the font becomes a “shape” and will look no different than its original font. If your fonts are not converted to outlines or rasterized, your design may not be viewed the way it was meant to be seen. Illustrator – Select All text – Type – Create Outlines / Photoshop – Select text layer – rasterize
  • If you are adding embossing keep in mind that there is a 40mm x 20mm limitation, any larger and there may be an additional charge requested after the initial order is placed, too big and it might not be possible. You will want to provide a separate file expressing this area for embossing denoted in 100% black on a white / transparent background.

So create something unique and stand out from the crowd! You are one of a kind, shouldn’t your business card be?

Print responsibly.

MorningPrint February Promo: PET Plastic

It is February and love is in the air. We love you guys so much that for a limited time during the month of February we will be offering 15% off on our best selling PET plastic cards (White / Gold / Silver).

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These plastic cards are in a category all their own. They are 0.22mm, ultra-thin, light weight & flexible. These slim cards are great for slipping into wallets as they do not take up much space but they remain durable for the long run. As always we recommend always checking out a sample before placing an order to make sure these stocks meet your project needs (sample kit can be requested through the MorningPrint website.

These cards will set you apart from your competition and will get you noticed. Many clients use them as: eye catching business cards / coupons / promotions / club openings / invitation etc/ economical option for membership cards.

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MorningPrint is a CMYK gang printing service, which means we use a 4-color subtraction method of printing (there is no white ink). All white areas in your design will be left unprinted revealing the stock itself. If you need to express areas of white we recommend that you select the white plastic stock.

DIE-CUT CARDS ARE FINALLY HERE!

If you are like us, you might be wonder where the holidays went. It all happened so quickly and now we are in a new year! We decided to start this year off with a new product that had been getting a lot of requests, Die-Cut cards!

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Shape your business with unique Die-Cut Business Cards! Finding a unique shape specific to your industry could help keep you in

the minds of potential clients. Branding and business cards can be a very effective marketing tool if you use them correctly. The Die-Cut Cards are available on MorningPrint’s  Standard Coated 14pt matte stock, and finishing options (Spot UV / Foiling / Embossing) can be added for an added impact. 

Die-Cutting was developed in the 19th century. The original purpose was to cut leather for shoes. Over the years it has been developed for other products.it is commonly Today used for products such as envelopes, tags, stickers and business cards.

The process starts first with printing, and then a custom blade is made and then used to cut the designed shape.

Above is a circular shape which was made by a custom circular blade

(Something to consider: The more complicated the shape, the more it will cost to produce. Generally the more angles it has the higher the cost)

After the custom blade has been created it is then installed into the cutting machine.

The cutting methods are automatic, hand manual, flatbed, rotary presses and so on. There are many different kind of processing for cutting.

We select the proper machine depending on the die cut shape and size. It is not very cost effective to use the bigger machines to cut small Die-Cut projects.

After installed, the printed artwork is fed through the machine where the blade will cut each piece, one-by-one.

As seen above, the blade is about to press down onto the printed stock

And then the pieces are collected at the other end of the machine

The Die-Cut cost is calculated by combining three processes: printing, producing a custom shaped blade, plus the cost of running the cutting machine. Generally the quantities available are from 200 to 1,000 pieces.

The most expensive part of Die-Cutting is producing a custom blade. To reduce this cost MorningPrint has created 32 different shapes that seem to be the most popular in the print industry to reduce your overall cost and turnaround time.

We can do just about any custom shape. If you have a custom shape and want to see the possibilities or just get an idea of the costs you can contact us our “Contact Customer Center” in the upper right hand corner of the website with your artwork and specifications (size / quantity / stock etc.).

DESIGN OF THE MONTH : FEBRUARY 2013

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

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Name : Sarah Jolly
Website : www.jollygraphicdesign.com
Email : sarah@jollygraphicdesign.com
State & Country : Santa Monica, CA
Order Date : 2013-01-09
Stock : Scotland
Finishing : Blind Embossing

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Interview:

Q : Briefly tell us about your company, it’s history and what kind of services do you offer?

A : I have worked in freelance graphic design for over 6 years. Nearing the year-end of 2012 I dedicated my complete time, knowledge, hard work and whole heart into establishing my first design company, Jolly Graphic Design, which officially launched the first day of 2013. My philosophies for my practice are simple. Like a beautiful woman, unless your design fills a purpose, a direction or a path of expansion, it will never be more then a pretty face. The true beauty of design is that you can carry a concept with it. Thus furthering human growth, purpose and happiness. Personally I specialize in website reconstruction, WordPress customization and development, branding and everything Photoshop. Lastly, incase it isn’t obvious… I love what I do!

Q : Your design inspires us, what inspires you?

A : Thank you, I am greatly inspired by ALL kinds of design, the more textile the better, and I love research and reading. On the weekends I window shop interior design stores, I’m drawn to the fabrics, color palettes and architecture. By using textile design as a model I am challenged to find new concepts of how to bring that kind of life and dimension to digital/web projects. Also I’m a firm believer in education, therefore, I regularly make the time to read. Books, blogs, articles, new knowledge always gives me perspective, inspiration and keeps me on my toes!

Q : You added blind embossing to your design, what lead you to select this option?

A : The embossed stamp is a part of the branding for Jolly Graphic Design; however, in digital design we use color in order to “trick” the eye into feeling dimension and texture. So it was really fun to physically see the Jolly GD stamp embossed, giving it an imprint you can run your fingers over, no tricks!

Q : Your business card and overall branding has an official look to it with the seal like embossing and form like design, how did you come up with this?

A : In life and in work Jolly Graphic Design follows a few simple core values; Integrity, Vision, Standard and Civility. When branding Jolly GD it was important to “visually” hold up these values. Part of the inspiration to achieve this actually came from a fire extinguisher tag. It holds the image and reputation of quality, trust and establishment. So a bit of this look made it into final development.

Q : Any tips for our clients to consider when they are creating their business cards?

A : Never take your eye of the ball of “purpose” in design. Is the purpose of your business card informational, company branding, promotional, etc? If a card looks great but doesn’t get the job done, then you have not only wasted your time and money but you are going to loose the attention of your clients and possibly their future business as well. Think of your designer like a symphony conductor; flick of the wrist, swell of the strings, all part of the mesmerizing show that guides your audience with the greatest of ease and enjoyment to your “purpose”.

Q : This is your first order with MorningPrint, how did you find us and what drove your decision to print with us? What is most important to you when selecting a print company?

A : I was looking for a printing company that could deliver premium textured paper, embossed finishing and color accuracy. (Being that one of our branding colors is red, which can be such a finicky color from screen-to-print. Color accuracy is the difference between a gorgeous rust-red or bloody-steak red… and no one wants to see that) I am pleased to say MorningPrint nailed it!

Q : Did you experience any difficulties when using MorningPrint, or find anything to be inconvenient or inefficient?

A : Working with MorningPrint has been a pleasure. Shipping was very quick and my cards arrived in a lovely complimentary card case. This was a nice touch and unexpected. On behalf of Jolly Graphic Design and myself, thank you for your great work and for this feature. Cheers!

DESIGN OF THE MONTH : OCTOBER 2012

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

Name : Kenneth Mercado
Website : www.kenmdesigns.com
State & Country : New Jersey, United States
Order Date : 2012-09-09
Stock : Standard Coated(14pt/matte)Spot UV (Single Side)

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INTERVIEW:

Q : Briefly tell us about your company, it’s history and what kind of services do you offer?

A : KM Designs is a freelance graphic design company I created in 2010. After college I decided that I needed to set myself apart from other designers and do my own freelance work. My services include branding, fliers, collateral, business cards, brochures, and website layout.

Q : Your design inspires us, what inspires you?

A : My inspiration comes from minimalism, negative space, and contrasting colors.

Q : You added spot UV to the front of your design, why did you select this finishing?

A : I selected this finishing because I wanted to add an element that would stand out from other business cards.

Q : We love the simple bold design as well as the color scheme of your card, how did you decide on this pallet / design?

A : Less is more and I wanted to keep it simple yet loud. The contrasting colors are eye catching but the design remains straightforward.

Q : Any tips for our clients to consider when they are creating their business cards?

A : Avoid busy artwork and be straight to the point.

Q : Did you experience any difficulties when using TheMorningPrint.com, or find anything to be inconvenient or inefficient?

A : No, the website is easy to navigate and the directions are clear.

Tip:

Rich Black

Rich Black is used to refer to a mixture containing all four CMYK colors to produce a much darker, deeper black on press than can be achieved by using black ink alone. Rich black is not recommended for small text but rather backgrounds and large areas of black.

MorningPrint has selected the CMYK breakdown that works best with our systems and recommend to use this CMYK calibration value for large solid black areas of black :

Paper Card/C30% M30% Y20% K100%. Plastic Card/C10% M0% Y0% K100%

We do not recommend using CMYK values higher than these. Using too much ink will result the final print to be muddy.

DESIGN OF THE MONTH : JUNE 2012

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

Name : Stacy Zeledon
Website : http://www.lemonademoments.com
Email : stacy@lemonademoments.com
State & Country : Texas, United States
Order Date : 2012-06-08
Stock :Heavy Linen ,  Raised Ink (Single Side) Rounded Corners 

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Q : Briefly tell us about your company, it’s history and what kind of services you offer?

A : After I had my first child I quit my graphic design job to be a stay at home mom. Although staying at home and taking care of my children was a wonderful blessing, I found it hard to find a creative outlet. I discovered birthdays to be a great way to take care of that creative itch. Designing invitations and parties for my children soon turned into designing for my friends as well. A dear friend of mine encouraged me to start selling my invitations on Etsy (lemonademoments.etsy.com). It took some convincing but much to my surprise and delight Lemonade Moments immediately took off.

Q : Where did the name Lemonade Moments come from?

A : For most of us, lemonade is a drink infused with nostalgia. Just one taste can take us back to lazy summer days when life was carefree and full of joy. My hope is that my designs are the first step to achieving those sweet and refreshing

lemonade moments‘.

Q : Your design inspires us, what inspires you?

A : My inspiration can come in the most random places. I have absolutely no control over when or how it happens. Which is incredibly frustrating and not always conducive to productivity. Grin! I have a deep love for typography. Which started in an old school type setting/press class I took in college. You will often find me snapping pictures of anything with great typography. I get inspirations from vintage posters, packaging, signs and old advertisements. I love the design era from the 20’s-50’s.

Q : You added raised ink to the front of your design as well as rounded corners, why did you select these finishing?

A : I knew I wanted my business card to stand out. I think the linen paper, rounded corners and raised ink really helped with that.

Q : We love the color scheme of your card, how did you decide on this pallet?

A : Well, that was the easiest part. Yellow has always been my favorite color and thankfully also the color of lemonade. It is very cheerful and playful. The characteristics I want to associate with my invitations. It also happens to be a color that is hard to read. I knew I had to choose a background that would compliment without dulling it. Allowing the yellow to be more noticed. I think the neutral taupe does this well.

Q : Any tips for our clients to consider when they are creating their business cards?

A : Make it worth remembering. There are a lot of average business cards floating around. Make sure yours is unique and catchy so that it will grab your audience’s attention.

Q : Did you experience any difficulties when using TheMorningPrint.com, or find anything to be inconvenient or inefficient? Any suggestions you can offer us to help make the customer experience better?

A : No, it was very easy to work with Morning Print. Thank you so much! You have a repeat customer here.

DESIGN OF THE MONTH : JUNE 2012

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

Name : David Shin
Website : http://www.youtube.com/shindimensions
State & Country : New South Wales, Australia
Order Date : 2012-05-17
Stock : Clear + White Plastic

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Interview:

Q : Briefly tell us about your company, it’s history and what kind of services you offer?

A : ShinDimensions is a recent personal freelance business that I run. My services generally include videography, animation and design. I shoot short films, promo videos/ads, create short animations/interactive animations and design logos, graphics, websites and many more.

Q : Your design inspires us, what inspires you?

A : As cheesy or clichè as this might sound, I can get inspired from pretty much anything but it really depends on how something gains my attention though. You could say I might view things from a cinematic perspective as my passion and career pursuit lies in film and directing, so you could say that is my main influences and inspirations.

Q : With many choices of stocks why did you select the clear plastic + white ink?

A : The theme of my design was a digital/futuristic look so I wanted my card to look more like a hologram type screen which is why I chose a transparent type stock.

Q : Was this your first time print on clear plastic?

A : Yes this was my first time printing on clear plastic and I am very happy with the results.

Q : How did you come up with the overall layout of the design and the areas for white ink?

A : Originally I intended to have it printed on normal paper card stock so at first I had a more “old film” like design, meaning, there was some “film burn” effects, de-saturated and burnt colours, noise, film grain/dust and so on. As I kept experimenting with my design, the idea came to me that I wanted to represent a new perspective or “dimension” to videos, animation and design, which is how and why I decided to go for a more technical/modern and futuristic design.

Q : Any tips for our clients to consider when they are creating their business cards?

A : Biggest tip is to brainstorm. Put your ideas onto paper first. Draw random sketches, write up words that relate to who you are, what you want to represent etc. On a more technical note, make sure to look up exactly what kind of stock you want to print on and the dimensions beforehand. Some might feel like it’s limiting but try to be creative and find out ways to use the type of stock to your advantage.

Q : Did you experience any difficulties when using TheMorningPrint.com, or find anything to be inconvenient or inefficient? Any suggestions you can offer us to help make the customer experience better?

A : I have to say that MorningPrint has not disappointed me at all. The customer service was very effective (you guys replied to my emails faster than businesses located in my own city). The prices were also very reasonable and out do the ones in my area as well. I can’t think of anything that I had any issues with and I am very thankful for MorningPrint’s services. I have already recommended it to friends and were also very satisfied with the results.

*For information on how to prepare files for clear plastic + white ink please check out our Facebook page!

DESIGN OF THE MONTH : MARCH 2012

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

Name : Jason Nickel
Website : NickelCreative.com
Email : contact@NickelCreative.com
State & Country : Colorado, United States
Order Date : 2012-03-12 / Stock : Heavy NouveauRaised Ink

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Interview:

Q : Briefly tell us about your company, it’s history and what kind of services do you offer?

A : Nickel Creative is a small graphic design company offering branding, web and online marketing services. We specialize in custom WordPress sites and logo creation.

Q : Your design inspires us, what inspires you?

A : Other design, people and places. simply walking down the street! I try to pay close attention to what is happening around me because inspiration can be drawn from almost anywhere. I frequent countless design blogs as well as sites like dribbble and Behance to stay fresh.

Q : The front side of your card has a great worn and aged feel, and the backside you included a fully bled raised ink design that provides a wonderful texture, how did you come up with this concept?

ImageA : The “Nickel” on the front of the card is my rough interpretation of an old shield nickel which was first introduced in 1866. The shield nickel was the first five cent denomination struck in nickel. I wanted to carry an aged feeling throughout the card and my brand, so texture was used to help accomplish this.

Q : Any thoughts on the stock and finishing you selected? Are you interested in any other finishing’s or stocks MorningPrint has to offer?

A : I’ve placed orders for raised ink and foil cards and I’ve been happy with each. I’ll be trying the emboss at some point as well. MorningPrint’s pricing structure allows anyone to experiment with what would normally be cost prohibitive finishing effects.

Q : Any tips for our clients to consider when they are creating their business cards?

A : Try to be unique with your design because that first impression really counts! Search the web for inspiration, there are hundreds of sites that feature some truly amazing business card designs. Then, call me for help with putting your ideas together into your own powerful design that will blow people away!

Q : Did you experience any difficulties when using TheMorningPrint.com, or find anything to be inconvenient or inefficient? Any suggestions you can offer us to help make the customer experience better?

A : An InDesign template would be helpful for new customers who prefer to lay out their work in that way. Maybe I’ll let you have mine.

***Note: Black Raised Ink VS Clear Raised Ink:

Raised ink uses a special process called ‘Epoxy’. It is similar to UV spot coating but has more raised effect.

This clear substance will be applied over designate printed area and creating unique raised effect on the business card surface.

There are two types of raised ink: black and clear. If the requested area for raised ink is 100% black we use the black raised ink. If the requested area for raised ink has other colors a clear epoxy is used.

Suggested raised ink: MorningPrint suggests using the Raised ink Option with all 100% black text on white stock as the black ink has a more precise effect.
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DESIGN OF THE MONTH : JANUARY 2012

Hello! Here at MorningPrint, we receive many amazing designs, and we really enjoy seeing the creative process the designers go through. We enjoy seeing the results received after we send these designs to print. We would like to share some of these creative designs with you to help inspire you as they have inspired us.

Name : Chantal Aubry – caubry@rumeurscom.com
Website : www.jeuxgonflableslaval.com
Designer:  Sandra Bakhache – sbakhache@rumeurscom.com
State & Country : Laval, Quebec Canada
Order Date : 2012-01-02 / Stock : Standard Coated(14pt/matte), custom size, spot UV, folding cards

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Q : Briefly tell us about your company, it’s history and what kind of services do you offer?

A : Bööm-Hop! rents a wide selection of inflatable games for private parties. Our social mission is to create employment among young people with disabilities.

Q : Your design inspires us, what inspires you?

A : Our agency, Rumeurs created this wonderful card. Our designer at the agency, Sandra Bakhache met our two criteria; we wanted a dynamic, young, fresh card, one that would effectively convey two very important messages (game rentals and employment integration). With her creative and passionate research, by considering many options and with her acute attention to detail, Sandra successfully met the challenge of designing a product that is intelligent and elegant. We are very proud.

Q : How did you come up with your concept for a folding business card?

A : Since we had two messages to integrate, our agency’s proposition to have a brochure-like card was unanimously accepted. It was a nice way to convey both messages and allowed us to give a voice to our principal characters: the princess and the pirate.

Q : The spot UV really highlights certain areas of your design, why did you decide to go with Spot UV?

A : Because we wanted a youthful, modern card, we opted for an original finish. To push the design, our agency suggested spot UV because of the selective sheen it offers, making it all the more visually interesting. The idea was to highlight the logo and to give life to the little eyes!

Q : How was your experience with creating a custom made business card with MorningPrint?

A : We were very pleased to work with MorningPrint. When we first made the request for a custom card, we were happily surprised to receive such an elaborate and detailed response. The email we got explained all the specifications, prices and even had a “how-to”, customized to our card size. The service was very professional.

Q : Did you experience any difficulties when using TheMorningPrint.com, or find anything to be inconvenient or inefficient? Any suggestions you can offer us to help make the customer experience better?

A : If I could offer any suggestions it would simply be to have a toll free phone number. Many thanks.