Pictured: A Pumpkin colored Coated Rectangle Round Cornered Sticker
Orange is Summer’s breakout color.
And as this warm season continues, MorningPrint is seeing a growth in business cards, stickers and postcards featuring the vibrant color. Not only do we see the classic orange fruit coloring and also Halloween-orange, we see a full range of orange shades used on a variety of products.
Pictured: A Pumpkin colored Standard Coated 14pt Matte
Orange is Bright, Fun and Modern
Orange is a color that can convey a variety of messages.
1. Colors similar to orange peel can signify adventure.
2. Shades similar to Tangerine, look modern and fresh.
3. Richer shades, like Pumpkin can look exotic and bold.
Pictured: A Tangerine colored Standard Coated 14pt Matte with Spot UV
Orange goes with Blue, Pink, Green, and White
Blue is one of the best colors to pair with orange, because different shades of blue work with different shades of orange. A sky blue with tangerine can look quite modern, while Pumpkin and a medium blue looks warm and modern.
Pictured: An Orange Peel colored Uncoated Circular Sticker
Try to Avoid the Halloween Shades
The Pumpkin shade, can look exotic, but if used with a rich black can resemble Halloween. Avoid being too Halloween-y, by replacing the black with a navy blue or indigo. It has the same bold effect without reminding one of Halloween.
Pictured: A Pumpkin colored Uncoated Sticker
Intensity of the shades of orange will vary depending on what type of material used.
An Opaque White Plastic business card will give a lighter saturation compared to other products. It is an excellent pair for the shade of Tangerine.
Pictured: A Tangerine colored Opaque White Plastic
A Vintage Kraft sticker or business card is made of recycled paper. That means their natural color is the same as card board. And while they can accommodate the orange colors with an underlying red tone to them, their natural background will darken any color used on it.
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